MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES

Detalhes bibliográficos
Autor(a) principal: Toledo, Luciano Augusto
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gestão Industrial
Texto Completo: https://periodicos.utfpr.edu.br/revistagi/article/view/521
Resumo: The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.. 
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spelling MARKETING PLANNING AND ORGANIZATIONAL STRUCTURESThe present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.. Universidade Tecnológica Federal do Paraná (UTFPR)Toledo, Luciano Augusto2011-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.utfpr.edu.br/revistagi/article/view/52110.3895/S1808-04482011000200009Revista Gestão Industrial; v. 7, n. 2 (2011)1808-044810.3895/S1808-044820110002reponame:Revista Gestão Industrialinstname:Universidade Tecnológica Federal do Paraná (UTFPR)instacron:UTFPRporhttps://periodicos.utfpr.edu.br/revistagi/article/view/521/673Direitos autorais 2016 CC-BYhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess2011-07-07T17:11:48Zoai:periodicos.utfpr:article/521Revistahttps://periodicos.utfpr.edu.br/revistagiPUBhttps://periodicos.utfpr.edu.br/revistagi/oai||revistagi@utfpr.edu.br1808-04481808-0448opendoar:2011-07-07T17:11:48Revista Gestão Industrial - Universidade Tecnológica Federal do Paraná (UTFPR)false
dc.title.none.fl_str_mv MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
title MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
spellingShingle MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
Toledo, Luciano Augusto
title_short MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
title_full MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
title_fullStr MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
title_full_unstemmed MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
title_sort MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
author Toledo, Luciano Augusto
author_facet Toledo, Luciano Augusto
author_role author
dc.contributor.none.fl_str_mv
dc.contributor.author.fl_str_mv Toledo, Luciano Augusto
dc.subject.none.fl_str_mv
description The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.. 
publishDate 2011
dc.date.none.fl_str_mv 2011-07-01
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.utfpr.edu.br/revistagi/article/view/521
10.3895/S1808-04482011000200009
url https://periodicos.utfpr.edu.br/revistagi/article/view/521
identifier_str_mv 10.3895/S1808-04482011000200009
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.utfpr.edu.br/revistagi/article/view/521/673
dc.rights.driver.fl_str_mv Direitos autorais 2016 CC-BY
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2016 CC-BY
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Tecnológica Federal do Paraná (UTFPR)
publisher.none.fl_str_mv Universidade Tecnológica Federal do Paraná (UTFPR)
dc.source.none.fl_str_mv Revista Gestão Industrial; v. 7, n. 2 (2011)
1808-0448
10.3895/S1808-044820110002
reponame:Revista Gestão Industrial
instname:Universidade Tecnológica Federal do Paraná (UTFPR)
instacron:UTFPR
instname_str Universidade Tecnológica Federal do Paraná (UTFPR)
instacron_str UTFPR
institution UTFPR
reponame_str Revista Gestão Industrial
collection Revista Gestão Industrial
repository.name.fl_str_mv Revista Gestão Industrial - Universidade Tecnológica Federal do Paraná (UTFPR)
repository.mail.fl_str_mv ||revistagi@utfpr.edu.br
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