Structure of Marketing Planning: A Reflective Analysis
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/154 |
Resumo: | This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction. |
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Future Studies Research Journal: Trends and Strategies |
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Structure of Marketing Planning: A Reflective AnalysisEstrutura do Planejamento de Marketing: uma Análise ReflexivaMarketing. Business Management. Marketing planning.Marketing. Administração. Planejamento de Marketing.This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction.No presente estudo, o objetivo é promover uma análise reflexiva acerca da estruturação da ação de planejar no âmbito do marketing. O trabalho foi estruturado sob a modalidade de ensaio e apresenta o percurso teórico de aspectos inerentes ao planejamento de marketing. A intenção no artigo é propiciar insights críticos a respeito da necessidade de planejar as atividades de marketing. Para tanto, o documento está organizado a partir de uma introdução que contextualiza o assunto, acompanhada de uma análise crítica. Por fim, as considerações finais são colocadas em relevo. Future Studies Research Journal: Trends and Strategies2014-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/15410.24023/FutureJournal/2175-5825/2014.v6i2.154Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 48-73Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 48-732175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/154/282https://www.revistafuture.org/FSRJ/article/view/154/271Copyright (c) 2014 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessToledo, Luciano AugustoMadeira, Adriana BeatrizShiraishi, Guilherme de FariasGarber, Marcos2015-06-16T15:35:58Zoai:ojs.future.emnuvens.com.br:article/154Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2015-06-16T15:35:58Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Structure of Marketing Planning: A Reflective Analysis Estrutura do Planejamento de Marketing: uma Análise Reflexiva |
title |
Structure of Marketing Planning: A Reflective Analysis |
spellingShingle |
Structure of Marketing Planning: A Reflective Analysis Toledo, Luciano Augusto Marketing. Business Management. Marketing planning. Marketing. Administração. Planejamento de Marketing. |
title_short |
Structure of Marketing Planning: A Reflective Analysis |
title_full |
Structure of Marketing Planning: A Reflective Analysis |
title_fullStr |
Structure of Marketing Planning: A Reflective Analysis |
title_full_unstemmed |
Structure of Marketing Planning: A Reflective Analysis |
title_sort |
Structure of Marketing Planning: A Reflective Analysis |
author |
Toledo, Luciano Augusto |
author_facet |
Toledo, Luciano Augusto Madeira, Adriana Beatriz Shiraishi, Guilherme de Farias Garber, Marcos |
author_role |
author |
author2 |
Madeira, Adriana Beatriz Shiraishi, Guilherme de Farias Garber, Marcos |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Toledo, Luciano Augusto Madeira, Adriana Beatriz Shiraishi, Guilherme de Farias Garber, Marcos |
dc.subject.por.fl_str_mv |
Marketing. Business Management. Marketing planning. Marketing. Administração. Planejamento de Marketing. |
topic |
Marketing. Business Management. Marketing planning. Marketing. Administração. Planejamento de Marketing. |
description |
This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/154 10.24023/FutureJournal/2175-5825/2014.v6i2.154 |
url |
https://www.revistafuture.org/FSRJ/article/view/154 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2014.v6i2.154 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/154/282 https://www.revistafuture.org/FSRJ/article/view/154/271 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 48-73 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 48-73 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
|
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1808843616924205056 |