Structure of Marketing Planning: A Reflective Analysis

Detalhes bibliográficos
Autor(a) principal: Toledo, Luciano Augusto
Data de Publicação: 2014
Outros Autores: Madeira, Adriana Beatriz, Shiraishi, Guilherme de Farias, Garber, Marcos
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/154
Resumo: This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction.
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spelling Structure of Marketing Planning: A Reflective AnalysisEstrutura do Planejamento de Marketing: uma Análise ReflexivaMarketing. Business Management. Marketing planning.Marketing. Administração. Planejamento de Marketing.This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction.No presente estudo, o objetivo é promover uma análise reflexiva acerca da estruturação da ação de planejar no âmbito do marketing. O trabalho foi estruturado sob a modalidade de ensaio e apresenta o percurso teórico de aspectos inerentes ao planejamento de marketing. A intenção no artigo é propiciar insights críticos a respeito da necessidade de planejar as atividades de marketing. Para tanto, o documento está organizado a partir de uma introdução que contextualiza o assunto, acompanhada de uma análise crítica. Por fim, as considerações finais são colocadas em relevo. Future Studies Research Journal: Trends and Strategies2014-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/15410.24023/FutureJournal/2175-5825/2014.v6i2.154Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 48-73Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 48-732175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/154/282https://www.revistafuture.org/FSRJ/article/view/154/271Copyright (c) 2014 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessToledo, Luciano AugustoMadeira, Adriana BeatrizShiraishi, Guilherme de FariasGarber, Marcos2015-06-16T15:35:58Zoai:ojs.future.emnuvens.com.br:article/154Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2015-06-16T15:35:58Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv Structure of Marketing Planning: A Reflective Analysis
Estrutura do Planejamento de Marketing: uma Análise Reflexiva
title Structure of Marketing Planning: A Reflective Analysis
spellingShingle Structure of Marketing Planning: A Reflective Analysis
Toledo, Luciano Augusto
Marketing. Business Management. Marketing planning.
Marketing. Administração. Planejamento de Marketing.
title_short Structure of Marketing Planning: A Reflective Analysis
title_full Structure of Marketing Planning: A Reflective Analysis
title_fullStr Structure of Marketing Planning: A Reflective Analysis
title_full_unstemmed Structure of Marketing Planning: A Reflective Analysis
title_sort Structure of Marketing Planning: A Reflective Analysis
author Toledo, Luciano Augusto
author_facet Toledo, Luciano Augusto
Madeira, Adriana Beatriz
Shiraishi, Guilherme de Farias
Garber, Marcos
author_role author
author2 Madeira, Adriana Beatriz
Shiraishi, Guilherme de Farias
Garber, Marcos
author2_role author
author
author
dc.contributor.author.fl_str_mv Toledo, Luciano Augusto
Madeira, Adriana Beatriz
Shiraishi, Guilherme de Farias
Garber, Marcos
dc.subject.por.fl_str_mv Marketing. Business Management. Marketing planning.
Marketing. Administração. Planejamento de Marketing.
topic Marketing. Business Management. Marketing planning.
Marketing. Administração. Planejamento de Marketing.
description This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs of planning marketing activities. For this purpose the document is organized as of an introduction that contextualizes the subject, accompanied by a critical analysis. Finally, the final considerations are placed in distinction.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/154
10.24023/FutureJournal/2175-5825/2014.v6i2.154
url https://www.revistafuture.org/FSRJ/article/view/154
identifier_str_mv 10.24023/FutureJournal/2175-5825/2014.v6i2.154
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/154/282
https://www.revistafuture.org/FSRJ/article/view/154/271
dc.rights.driver.fl_str_mv Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 48-73
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 48-73
2175-5825
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instname:Fundação Instituto de Administração (FIA)
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instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
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