Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.

Detalhes bibliográficos
Autor(a) principal: Soares, Luciano de Sampaio
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do UTP
Texto Completo: http://tede.utp.br:8080/jspui/handle/tede/1413
Resumo: Image sharing in Social Network Sites is one of the most common content publiching practices within such platforms. This action can be divided in two different procedures: iun one of them, the image is created by the user himself, while the other consists in the redistribution of content created and initially published by a third party. Basing itself in sociosemiotics (LANDOWSKI, 1992, 2002), this study aims to better understand this appropriation of imagery in order to realize how – and to which extent – reshared images can be caracterized as components of performance (GOFFMAN, 1959), the presentation an individual shows of himself during interaction, in online social network platforms, adapting such concept to a multicontextual environment, such as the one found on Facebook, by the use of dramauthenticity (WITTKOWER, 2014). To this end a universe of fanpages with relevant amounts of followers was selected, provided that their postings consisted strongly of imagery. After compiling the collected posts by type – image, status updates, or links to other websites – two sets of images, with the highest and the lowest share counts, were analyzed using Network Analysis techniques so that a qualitative angle could offer a more significant interpretation of these contents in regard to presentation of self, since they manifest themselves as syncretic and multimodal discourses by frequently allying verbal texts and imagery. From this point, this investigation aims to gather information regarding resharing practices through a parallell semi-structured questionnaire presented to Facebook users. From their responses, the ways through which the act of resharing content communicates characteristics that the individual considers pertinent to theit perceived identity are analyzed, and the body of images selected earlier – brought back in specific questions in the instrument – helps to understand how the imagery and it’s perceived characteristics become entangled in the context of presentation of self within online sociability platforns. This dissertation embeds itself primarily within the spheres of interaction and visibility regimes’s studies, as well as research regarding image, forms of seeing, and computer mediated sociability. Finally, this study also acquired a measure of understanding regarding participating Facebook users’s relation with the imagery investigated, allowing for an extrapolation os roles performed by them, considering the semiotic approach favored throughout the research, within the multiple contexts of the Facebook timeline; amd how their opinions kept or changed according to their position as sender or recipient of the resharing of the content.
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spelling Caetano, Kati ElianaMarquioni, Carlos EduardoRibeiro, Regianehttp://lattes.cnpq.br/7512231252074320Soares, Luciano de Sampaio2018-06-25T16:21:50Z2015-04-08Soares, Luciano de Sampaio. Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.. 2015. 198 f. Dissertação( Mestrado em Comunicação e Linguagens) - Universidade Tuiuti do Paraná, Curitiba, 2015.http://tede.utp.br:8080/jspui/handle/tede/1413Image sharing in Social Network Sites is one of the most common content publiching practices within such platforms. This action can be divided in two different procedures: iun one of them, the image is created by the user himself, while the other consists in the redistribution of content created and initially published by a third party. Basing itself in sociosemiotics (LANDOWSKI, 1992, 2002), this study aims to better understand this appropriation of imagery in order to realize how – and to which extent – reshared images can be caracterized as components of performance (GOFFMAN, 1959), the presentation an individual shows of himself during interaction, in online social network platforms, adapting such concept to a multicontextual environment, such as the one found on Facebook, by the use of dramauthenticity (WITTKOWER, 2014). To this end a universe of fanpages with relevant amounts of followers was selected, provided that their postings consisted strongly of imagery. After compiling the collected posts by type – image, status updates, or links to other websites – two sets of images, with the highest and the lowest share counts, were analyzed using Network Analysis techniques so that a qualitative angle could offer a more significant interpretation of these contents in regard to presentation of self, since they manifest themselves as syncretic and multimodal discourses by frequently allying verbal texts and imagery. From this point, this investigation aims to gather information regarding resharing practices through a parallell semi-structured questionnaire presented to Facebook users. From their responses, the ways through which the act of resharing content communicates characteristics that the individual considers pertinent to theit perceived identity are analyzed, and the body of images selected earlier – brought back in specific questions in the instrument – helps to understand how the imagery and it’s perceived characteristics become entangled in the context of presentation of self within online sociability platforns. This dissertation embeds itself primarily within the spheres of interaction and visibility regimes’s studies, as well as research regarding image, forms of seeing, and computer mediated sociability. Finally, this study also acquired a measure of understanding regarding participating Facebook users’s relation with the imagery investigated, allowing for an extrapolation os roles performed by them, considering the semiotic approach favored throughout the research, within the multiple contexts of the Facebook timeline; amd how their opinions kept or changed according to their position as sender or recipient of the resharing of the content.A publicação de imagens em Sites de Redes Sociais é uma das práticas mais comuns de compartilhamento de conteúdo nessas plataformas. Tal ação pode ser dividida em dois procedimentos distintos: em um a imagem é criação do próprio usuário, enquanto uma segunda faceta do compartilhamento de imagens se baseia na redistribuição de material previamente publicado por outros. Apoiando-se principalmente na sociossemiótica (LANDOWSKI, 1992, 2002), busca-se neste trabalho uma melhor compreensão sobre essa apropriação do material imagético, visando entender de que forma, e até que ponto, as imagens recompartilhadas podem ser caracterizadas como componentes da performance (GOFFMAN, 1959) – a representação que o indivíduo faz de si perante seus interagentes – na plataforma da rede social conectada, e adaptando o conceito goffmaniano para o ambiente multicontextual do Facebook a partir da dramautenticidade (WITTKOWER, 2014). Para tanto, selecionou-se um universo de Páginas (fanpages), com quantidade significativa de seguidores, com publicação frequente de material imagético. Após a compilação desse material por tipo de publicação – texto, imagem ou link para outros sites – dois conjuntos de imagens, com as maiores e as menores contagens de compartilhamentos, passaram por um tratamento de análise de redes para a obtenção do viés qualitativo que oferece um panorama mais significativo em relação à interpretação desses conteúdos na apresentação de si, uma vez que se manifestam em discursos multimodais e sincréticos pela aliança frequente entre texto verbal e imagem. De posse destes dados o trabalho busca alcançar interpretações e informações a respeito da prática do recompartilhamento pelo recurso, paralelo, de questionários semi-estruturados apresentados a usuários do Facebook. Por meio das respostas angariadas nesse instrumento, analisam-se as maneiras pelas quais o ato de recompartilhar conteúdo comunica características que o indivíduo considera pertinentes à percepção de sua identidade, e o resgate – em questões específicas do questionário – do corpus previamente descrito auxilia na compreensão das características percebidas do conjunto imagético e como esse se inclui no contexto da apresentação de si nas plataformas de sociabilidade online. Por fim, este trabalho acabou por compreender com mais profundidade a relação dos usuários do Facebook que participaram da pesquisa para com o conteúdo imagético investigado, permitindo o extrapolar dos papéis desempenhados por estes, dentro da proposta semiótica aqui utilizada, nos contextos múltiplos da linha do tempo do site de redes sociais; e como a opinião deles se mantém ou muda de acordo com a posição de enunciador ou enunciatário do conteúdo recompartilhado.Submitted by Divanete Paiva (divanete.paiva@utp.br) on 2018-06-25T16:21:50Z No. of bitstreams: 1 RECOMPARTILHAMENTO DE IMAGENS.pdf: 3850204 bytes, checksum: 57730071350234084768f5ad5d3159cc (MD5)Made available in DSpace on 2018-06-25T16:21:50Z (GMT). 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dc.title.por.fl_str_mv Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
title Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
spellingShingle Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
Soares, Luciano de Sampaio
Recompartilhamento de imagens
Performance
Sites de redes sociais
Fanpages
Image resharing
Social network sites
Facebook
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
title_full Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
title_fullStr Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
title_full_unstemmed Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
title_sort Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.
author Soares, Luciano de Sampaio
author_facet Soares, Luciano de Sampaio
author_role author
dc.contributor.advisor1.fl_str_mv Caetano, Kati Eliana
dc.contributor.referee1.fl_str_mv Marquioni, Carlos Eduardo
dc.contributor.referee2.fl_str_mv Ribeiro, Regiane
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/7512231252074320
dc.contributor.author.fl_str_mv Soares, Luciano de Sampaio
contributor_str_mv Caetano, Kati Eliana
Marquioni, Carlos Eduardo
Ribeiro, Regiane
dc.subject.por.fl_str_mv Recompartilhamento de imagens
Performance
Sites de redes sociais
Fanpages
topic Recompartilhamento de imagens
Performance
Sites de redes sociais
Fanpages
Image resharing
Social network sites
Facebook
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv Image resharing
Social network sites
Facebook
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.description.abstract.eng.fl_txt_mv Image sharing in Social Network Sites is one of the most common content publiching practices within such platforms. This action can be divided in two different procedures: iun one of them, the image is created by the user himself, while the other consists in the redistribution of content created and initially published by a third party. Basing itself in sociosemiotics (LANDOWSKI, 1992, 2002), this study aims to better understand this appropriation of imagery in order to realize how – and to which extent – reshared images can be caracterized as components of performance (GOFFMAN, 1959), the presentation an individual shows of himself during interaction, in online social network platforms, adapting such concept to a multicontextual environment, such as the one found on Facebook, by the use of dramauthenticity (WITTKOWER, 2014). To this end a universe of fanpages with relevant amounts of followers was selected, provided that their postings consisted strongly of imagery. After compiling the collected posts by type – image, status updates, or links to other websites – two sets of images, with the highest and the lowest share counts, were analyzed using Network Analysis techniques so that a qualitative angle could offer a more significant interpretation of these contents in regard to presentation of self, since they manifest themselves as syncretic and multimodal discourses by frequently allying verbal texts and imagery. From this point, this investigation aims to gather information regarding resharing practices through a parallell semi-structured questionnaire presented to Facebook users. From their responses, the ways through which the act of resharing content communicates characteristics that the individual considers pertinent to theit perceived identity are analyzed, and the body of images selected earlier – brought back in specific questions in the instrument – helps to understand how the imagery and it’s perceived characteristics become entangled in the context of presentation of self within online sociability platforns. This dissertation embeds itself primarily within the spheres of interaction and visibility regimes’s studies, as well as research regarding image, forms of seeing, and computer mediated sociability. Finally, this study also acquired a measure of understanding regarding participating Facebook users’s relation with the imagery investigated, allowing for an extrapolation os roles performed by them, considering the semiotic approach favored throughout the research, within the multiple contexts of the Facebook timeline; amd how their opinions kept or changed according to their position as sender or recipient of the resharing of the content.
dc.description.abstract.por.fl_txt_mv A publicação de imagens em Sites de Redes Sociais é uma das práticas mais comuns de compartilhamento de conteúdo nessas plataformas. Tal ação pode ser dividida em dois procedimentos distintos: em um a imagem é criação do próprio usuário, enquanto uma segunda faceta do compartilhamento de imagens se baseia na redistribuição de material previamente publicado por outros. Apoiando-se principalmente na sociossemiótica (LANDOWSKI, 1992, 2002), busca-se neste trabalho uma melhor compreensão sobre essa apropriação do material imagético, visando entender de que forma, e até que ponto, as imagens recompartilhadas podem ser caracterizadas como componentes da performance (GOFFMAN, 1959) – a representação que o indivíduo faz de si perante seus interagentes – na plataforma da rede social conectada, e adaptando o conceito goffmaniano para o ambiente multicontextual do Facebook a partir da dramautenticidade (WITTKOWER, 2014). Para tanto, selecionou-se um universo de Páginas (fanpages), com quantidade significativa de seguidores, com publicação frequente de material imagético. Após a compilação desse material por tipo de publicação – texto, imagem ou link para outros sites – dois conjuntos de imagens, com as maiores e as menores contagens de compartilhamentos, passaram por um tratamento de análise de redes para a obtenção do viés qualitativo que oferece um panorama mais significativo em relação à interpretação desses conteúdos na apresentação de si, uma vez que se manifestam em discursos multimodais e sincréticos pela aliança frequente entre texto verbal e imagem. De posse destes dados o trabalho busca alcançar interpretações e informações a respeito da prática do recompartilhamento pelo recurso, paralelo, de questionários semi-estruturados apresentados a usuários do Facebook. Por meio das respostas angariadas nesse instrumento, analisam-se as maneiras pelas quais o ato de recompartilhar conteúdo comunica características que o indivíduo considera pertinentes à percepção de sua identidade, e o resgate – em questões específicas do questionário – do corpus previamente descrito auxilia na compreensão das características percebidas do conjunto imagético e como esse se inclui no contexto da apresentação de si nas plataformas de sociabilidade online. Por fim, este trabalho acabou por compreender com mais profundidade a relação dos usuários do Facebook que participaram da pesquisa para com o conteúdo imagético investigado, permitindo o extrapolar dos papéis desempenhados por estes, dentro da proposta semiótica aqui utilizada, nos contextos múltiplos da linha do tempo do site de redes sociais; e como a opinião deles se mantém ou muda de acordo com a posição de enunciador ou enunciatário do conteúdo recompartilhado.
description Image sharing in Social Network Sites is one of the most common content publiching practices within such platforms. This action can be divided in two different procedures: iun one of them, the image is created by the user himself, while the other consists in the redistribution of content created and initially published by a third party. Basing itself in sociosemiotics (LANDOWSKI, 1992, 2002), this study aims to better understand this appropriation of imagery in order to realize how – and to which extent – reshared images can be caracterized as components of performance (GOFFMAN, 1959), the presentation an individual shows of himself during interaction, in online social network platforms, adapting such concept to a multicontextual environment, such as the one found on Facebook, by the use of dramauthenticity (WITTKOWER, 2014). To this end a universe of fanpages with relevant amounts of followers was selected, provided that their postings consisted strongly of imagery. After compiling the collected posts by type – image, status updates, or links to other websites – two sets of images, with the highest and the lowest share counts, were analyzed using Network Analysis techniques so that a qualitative angle could offer a more significant interpretation of these contents in regard to presentation of self, since they manifest themselves as syncretic and multimodal discourses by frequently allying verbal texts and imagery. From this point, this investigation aims to gather information regarding resharing practices through a parallell semi-structured questionnaire presented to Facebook users. From their responses, the ways through which the act of resharing content communicates characteristics that the individual considers pertinent to theit perceived identity are analyzed, and the body of images selected earlier – brought back in specific questions in the instrument – helps to understand how the imagery and it’s perceived characteristics become entangled in the context of presentation of self within online sociability platforns. This dissertation embeds itself primarily within the spheres of interaction and visibility regimes’s studies, as well as research regarding image, forms of seeing, and computer mediated sociability. Finally, this study also acquired a measure of understanding regarding participating Facebook users’s relation with the imagery investigated, allowing for an extrapolation os roles performed by them, considering the semiotic approach favored throughout the research, within the multiple contexts of the Facebook timeline; amd how their opinions kept or changed according to their position as sender or recipient of the resharing of the content.
publishDate 2015
dc.date.issued.fl_str_mv 2015-04-08
dc.date.accessioned.fl_str_mv 2018-06-25T16:21:50Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
status_str publishedVersion
format masterThesis
dc.identifier.citation.fl_str_mv Soares, Luciano de Sampaio. Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.. 2015. 198 f. Dissertação( Mestrado em Comunicação e Linguagens) - Universidade Tuiuti do Paraná, Curitiba, 2015.
dc.identifier.uri.fl_str_mv http://tede.utp.br:8080/jspui/handle/tede/1413
identifier_str_mv Soares, Luciano de Sampaio. Recompartilhamento de imagens e performance em sites de redes sociais: percepções sociossemióticas sobre a apresentação de si no facebook.. 2015. 198 f. Dissertação( Mestrado em Comunicação e Linguagens) - Universidade Tuiuti do Paraná, Curitiba, 2015.
url http://tede.utp.br:8080/jspui/handle/tede/1413
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language por
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dc.relation.confidence.fl_str_mv 500
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dc.relation.cnpq.fl_str_mv -4056021055502874573
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Tuiuti do Parana
dc.publisher.program.fl_str_mv Mestrado em Comunicação e Linguagens
dc.publisher.initials.fl_str_mv UTP
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Comunicação e Linguagens
publisher.none.fl_str_mv Universidade Tuiuti do Parana
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reponame_str Biblioteca Digital de Teses e Dissertações do UTP
collection Biblioteca Digital de Teses e Dissertações do UTP
instname_str Universidade Tuiuti do Paraná
instacron_str UTP
institution UTP
bitstream.url.fl_str_mv http://localhost:8080/tede/bitstream/tede/1413/1/license.txt
http://localhost:8080/tede/bitstream/tede/1413/2/RECOMPARTILHAMENTO+DE+IMAGENS.pdf
bitstream.checksum.fl_str_mv bd3efa91386c1718a7f26a329fdcb468
57730071350234084768f5ad5d3159cc
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
repository.name.fl_str_mv TEDE
repository.mail.fl_str_mv tede@utp.br
_version_ 1623392709944279040