MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007

Detalhes bibliográficos
Autor(a) principal: Negri, Marina Aparecida Espinosa
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: Travessias (Cascavel. Online)
Texto Completo: https://e-revista.unioeste.br/index.php/travessias/article/view/3425
Resumo: This article draws a parallel between the lines of communication used inadvertising soap powder Omo into two age-specific time: the years 1957 and 2007, forthrough it, draw up a meaning generative process for each of the emissions. Consideringthe contexts in which they were produced both campaigns, the development of the studyto two checks: the theoretical, in relation to components of discourse analysis, as describedin the book Elements of Discourse Analysis, Jose Luiz Fiorin; and practice in relation tocertain social characteristics of these times, and the subsequent alignment of the manifestadvertising to them.
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spelling MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007O MODELO DE PRODUÇÃO DE SENTIDO NA PUBLICIDADE DO SABÃO EM PÓ OMO: 1957 E 2007DiscursoObjeto-valorEuforiaDisforiaParadoxo.This article draws a parallel between the lines of communication used inadvertising soap powder Omo into two age-specific time: the years 1957 and 2007, forthrough it, draw up a meaning generative process for each of the emissions. Consideringthe contexts in which they were produced both campaigns, the development of the studyto two checks: the theoretical, in relation to components of discourse analysis, as describedin the book Elements of Discourse Analysis, Jose Luiz Fiorin; and practice in relation tocertain social characteristics of these times, and the subsequent alignment of the manifestadvertising to them.Este artigo faz um paralelo entre as linhas de comunicação empregadas naPublicidade do sabão em pó Omo em duas faixas temporais específicas: os anos 1957 e2007, para através dele, elaborar o percurso gerativo de sentido de cada uma das emissões.Considerando-se os contextos em que foram produzidas as campanhas, o desdobramentodo estudo permite duas verificações: a teórica, em relação aos componentes da Análise doDiscurso, conforme descritos no livro Elementos de Análise do Discurso, de José Luiz Fiorin; ea prática, em relação a certas particularidades sociais dessas épocas, e o conseqüentealinhamento do manifesto publicitário a cada uma delas.Unioeste2009-12-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://e-revista.unioeste.br/index.php/travessias/article/view/3425Travessias; Vol. 3 No. 3 (2009)Travessias; Vol. 3 Núm. 3 (2009)Travessias; v. 3 n. 3 (2009)1982-5935reponame:Travessias (Cascavel. Online)instname:Universidade Estadual do Oeste do Paraná (Unioeste)instacron:Unioesteporhttps://e-revista.unioeste.br/index.php/travessias/article/view/3425/2720Copyright (c) 2009 Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob CC-BY-NC-SA 4.0 que permite o compartilhamento do trabalho com indicação da autoria e publicação inicial nesta revistainfo:eu-repo/semantics/openAccessNegri, Marina Aparecida Espinosa2020-12-08T11:43:09Zoai:ojs.e-revista.unioeste.br:article/3425Revistahttps://e-revista.unioeste.br/index.php/travessiasPUBhttps://e-revista.unioeste.br/index.php/travessias/oairevista.travessias@unioeste.br1982-59351982-5935opendoar:2020-12-08T11:43:09Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)false
dc.title.none.fl_str_mv MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
O MODELO DE PRODUÇÃO DE SENTIDO NA PUBLICIDADE DO SABÃO EM PÓ OMO: 1957 E 2007
title MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
spellingShingle MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
Negri, Marina Aparecida Espinosa
Discurso
Objeto-valor
Euforia
Disforia
Paradoxo.
title_short MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
title_full MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
title_fullStr MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
title_full_unstemmed MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
title_sort MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007
author Negri, Marina Aparecida Espinosa
author_facet Negri, Marina Aparecida Espinosa
author_role author
dc.contributor.author.fl_str_mv Negri, Marina Aparecida Espinosa
dc.subject.por.fl_str_mv Discurso
Objeto-valor
Euforia
Disforia
Paradoxo.
topic Discurso
Objeto-valor
Euforia
Disforia
Paradoxo.
description This article draws a parallel between the lines of communication used inadvertising soap powder Omo into two age-specific time: the years 1957 and 2007, forthrough it, draw up a meaning generative process for each of the emissions. Consideringthe contexts in which they were produced both campaigns, the development of the studyto two checks: the theoretical, in relation to components of discourse analysis, as describedin the book Elements of Discourse Analysis, Jose Luiz Fiorin; and practice in relation tocertain social characteristics of these times, and the subsequent alignment of the manifestadvertising to them.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/3425
url https://e-revista.unioeste.br/index.php/travessias/article/view/3425
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/3425/2720
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unioeste
publisher.none.fl_str_mv Unioeste
dc.source.none.fl_str_mv Travessias; Vol. 3 No. 3 (2009)
Travessias; Vol. 3 Núm. 3 (2009)
Travessias; v. 3 n. 3 (2009)
1982-5935
reponame:Travessias (Cascavel. Online)
instname:Universidade Estadual do Oeste do Paraná (Unioeste)
instacron:Unioeste
instname_str Universidade Estadual do Oeste do Paraná (Unioeste)
instacron_str Unioeste
institution Unioeste
reponame_str Travessias (Cascavel. Online)
collection Travessias (Cascavel. Online)
repository.name.fl_str_mv Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)
repository.mail.fl_str_mv revista.travessias@unioeste.br
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