Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
Autor(a) principal: | |
---|---|
Data de Publicação: | 2010 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | INTERthesis |
Texto Completo: | https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165 |
Resumo: | This article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it. |
id |
UFSC-13_498502a0091c95dfefcf1969cd42f354 |
---|---|
oai_identifier_str |
oai:periodicos.ufsc.br:article/11848 |
network_acronym_str |
UFSC-13 |
network_name_str |
INTERthesis |
repository_id_str |
|
spelling |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165La publicidad del jabón en polvo Omo en 1957 y en 2007: un modelo de producción de sentidoPublicidade do sabão em pó Omo em 1957 e 2007: um modelo de produção de sentidoThis article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it.Este artículo establece un paralelismo entre las líneas de comunicación utilizadas en la publicidad del jabón en polvo Omo en dos franjas temporales específicas: los años 1957 y 2007, buscando elaborar un modelo generativo de la producción de sentido de cada una de las emisiones. Teniendo en cuenta los contextos en los que se produjeron ambas campañas, el desarrollo del estudio permite comprobar, no sólo el componente teórico del análisis de discurso en los conceptos adoptados, tal como se describe en el libro Elementos de Análisis del Discurso, de José Luiz Fiorin; sino también el componente práctico referente a ciertas características sociales de estos tiempos, y la consecuente alineación del manifiesto publicitario a ellos.Este artigo faz um paralelo entre as linhas de comunicação empregadas na Publicidade do sabão em pó Omo em duas faixas temporais específicas: os anos de 1957 e 2007, para através dele, elaborar o percurso gerativo de sentido de cada uma das emissões. Considerando-se os contextos em que foram produzidas ambas as campanhas, o desdobramento do estudo permite a verificação não apenas teórica dos componentes da Análise do Discurso nos conceitos adotados, conforme descritos no livro Elementos de Análise do Discurso, de José Luiz Fiorin; mas também prática, em relação a certas particularidades sociais dessas épocas, e o conseqüente alinhamento do manifesto publicitário a elas. Universidade Federal de Santa Catarina2010-07-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa e comparação histórica datada.application/pdfhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p16510.5007/1807-1384.2010v7n2p165Interdisciplinary International Journal - INTERthesis; Vol. 7 No. 2 (2010); 165-191Revista Internacional Interdisciplinaria INTERthesis; Vol. 7 Núm. 2 (2010); 165-191Revista Internacional Interdisciplinar INTERthesis; v. 7 n. 2 (2010); 165-1911807-1384reponame:INTERthesisinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165/16230Negri, Marina Aparecida EspinosaBarbosa, Ivan Santoinfo:eu-repo/semantics/openAccess2022-11-21T14:10:47Zoai:periodicos.ufsc.br:article/11848Revistahttp://www.periodicos.ufsc.br/index.php/interthesis/indexPUBhttps://periodicos.ufsc.br/index.php/interthesis/oaiinterthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br1807-13841807-1384opendoar:2022-11-21T14:10:47INTERthesis - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 La publicidad del jabón en polvo Omo en 1957 y en 2007: un modelo de producción de sentido Publicidade do sabão em pó Omo em 1957 e 2007: um modelo de produção de sentido |
title |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
spellingShingle |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 Negri, Marina Aparecida Espinosa |
title_short |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
title_full |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
title_fullStr |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
title_full_unstemmed |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
title_sort |
Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165 |
author |
Negri, Marina Aparecida Espinosa |
author_facet |
Negri, Marina Aparecida Espinosa Barbosa, Ivan Santo |
author_role |
author |
author2 |
Barbosa, Ivan Santo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Negri, Marina Aparecida Espinosa Barbosa, Ivan Santo |
description |
This article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-07-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa e comparação histórica datada. |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165 10.5007/1807-1384.2010v7n2p165 |
url |
https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165 |
identifier_str_mv |
10.5007/1807-1384.2010v7n2p165 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165/16230 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Interdisciplinary International Journal - INTERthesis; Vol. 7 No. 2 (2010); 165-191 Revista Internacional Interdisciplinaria INTERthesis; Vol. 7 Núm. 2 (2010); 165-191 Revista Internacional Interdisciplinar INTERthesis; v. 7 n. 2 (2010); 165-191 1807-1384 reponame:INTERthesis instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
INTERthesis |
collection |
INTERthesis |
repository.name.fl_str_mv |
INTERthesis - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
interthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br |
_version_ |
1805392708030693376 |