INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA

Detalhes bibliográficos
Autor(a) principal: Voss dos Santos, Jefferson Fernando
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: Travessias (Cascavel. Online)
Texto Completo: https://e-revista.unioeste.br/index.php/travessias/article/view/3423
Resumo: In this paper, we intend to analyze the way how the social inclusion discourse hasappeared in the Brazilian media, more especially in its pressed advertisement. Taking advantageof the French Discourse Analysis, by Michel Pêcheux, such as the concepts of discourse,discursive formation and discursive memory, we are going to firstly line reflections and analysisabout two different texts referred to the governmental advertisement of President Lula. Throughthis analysis, our main objective is to indicate some points of Brazilian political and historicalcontexts which could generate the appropriation of the social inclusion discourse by Brazilianpublicity. Finally, we intend to discuss about how this appropriation has moved the way Brazilianadvertisement discourse is set nowadays.
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spelling INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIAINCLUSÃO ESPETACULARIZADA: REFLEXÕES SOBRE A APROPRIAÇÃO DO DISCURSO DE INCLUSÃO PELA MÍDIAAnálise de DiscursoDiscurso de inclusão socialMídiaPublicidade impressa.In this paper, we intend to analyze the way how the social inclusion discourse hasappeared in the Brazilian media, more especially in its pressed advertisement. Taking advantageof the French Discourse Analysis, by Michel Pêcheux, such as the concepts of discourse,discursive formation and discursive memory, we are going to firstly line reflections and analysisabout two different texts referred to the governmental advertisement of President Lula. Throughthis analysis, our main objective is to indicate some points of Brazilian political and historicalcontexts which could generate the appropriation of the social inclusion discourse by Brazilianpublicity. Finally, we intend to discuss about how this appropriation has moved the way Brazilianadvertisement discourse is set nowadays.No texto que segue, tencionamos problematizar a materialização de traços dodiscurso de inclusão social na mídia brasileira, mais detidamente na publicidade impressa.Valendo-nos de alguns pressupostos teóricos da Análise de Discurso de orientação pecheuxtiana,como sobre os conceitos de discurso, formação discursiva e memória discursiva, esboçaremos,primeiramente, uma reflexão e análise apoiadas em dois textos referentes à propagandagovernamental do Presidente Lula. Por meio dessa análise, objetivamos indicar algunsdelineamentos da conjuntura histórico-política atual que, hipoteticamente, ocasionaram aapropriação do discurso de inclusão pela publicidade brasileira. Por fim, faremos algumasconjecturas a respeito de como tal apropriação discursiva instaurou modificações nas tessiturasdo discurso publicitário brasileiro contemporâneo.Unioeste2009-12-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://e-revista.unioeste.br/index.php/travessias/article/view/3423Travessias; Vol. 3 No. 3 (2009)Travessias; Vol. 3 Núm. 3 (2009)Travessias; v. 3 n. 3 (2009)1982-5935reponame:Travessias (Cascavel. Online)instname:Universidade Estadual do Oeste do Paraná (Unioeste)instacron:Unioesteporhttps://e-revista.unioeste.br/index.php/travessias/article/view/3423/2718Copyright (c) 2009 Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob CC-BY-NC-SA 4.0 que permite o compartilhamento do trabalho com indicação da autoria e publicação inicial nesta revistainfo:eu-repo/semantics/openAccessVoss dos Santos, Jefferson Fernando2020-12-08T11:43:09Zoai:ojs.e-revista.unioeste.br:article/3423Revistahttps://e-revista.unioeste.br/index.php/travessiasPUBhttps://e-revista.unioeste.br/index.php/travessias/oairevista.travessias@unioeste.br1982-59351982-5935opendoar:2020-12-08T11:43:09Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)false
dc.title.none.fl_str_mv INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
INCLUSÃO ESPETACULARIZADA: REFLEXÕES SOBRE A APROPRIAÇÃO DO DISCURSO DE INCLUSÃO PELA MÍDIA
title INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
spellingShingle INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
Voss dos Santos, Jefferson Fernando
Análise de Discurso
Discurso de inclusão social
Mídia
Publicidade impressa.
title_short INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
title_full INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
title_fullStr INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
title_full_unstemmed INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
title_sort INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA
author Voss dos Santos, Jefferson Fernando
author_facet Voss dos Santos, Jefferson Fernando
author_role author
dc.contributor.author.fl_str_mv Voss dos Santos, Jefferson Fernando
dc.subject.por.fl_str_mv Análise de Discurso
Discurso de inclusão social
Mídia
Publicidade impressa.
topic Análise de Discurso
Discurso de inclusão social
Mídia
Publicidade impressa.
description In this paper, we intend to analyze the way how the social inclusion discourse hasappeared in the Brazilian media, more especially in its pressed advertisement. Taking advantageof the French Discourse Analysis, by Michel Pêcheux, such as the concepts of discourse,discursive formation and discursive memory, we are going to firstly line reflections and analysisabout two different texts referred to the governmental advertisement of President Lula. Throughthis analysis, our main objective is to indicate some points of Brazilian political and historicalcontexts which could generate the appropriation of the social inclusion discourse by Brazilianpublicity. Finally, we intend to discuss about how this appropriation has moved the way Brazilianadvertisement discourse is set nowadays.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/3423
url https://e-revista.unioeste.br/index.php/travessias/article/view/3423
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/3423/2718
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unioeste
publisher.none.fl_str_mv Unioeste
dc.source.none.fl_str_mv Travessias; Vol. 3 No. 3 (2009)
Travessias; Vol. 3 Núm. 3 (2009)
Travessias; v. 3 n. 3 (2009)
1982-5935
reponame:Travessias (Cascavel. Online)
instname:Universidade Estadual do Oeste do Paraná (Unioeste)
instacron:Unioeste
instname_str Universidade Estadual do Oeste do Paraná (Unioeste)
instacron_str Unioeste
institution Unioeste
reponame_str Travessias (Cascavel. Online)
collection Travessias (Cascavel. Online)
repository.name.fl_str_mv Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)
repository.mail.fl_str_mv revista.travessias@unioeste.br
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