Anglicising leisure: The multimodal presence of English in Spanish TV adverts

Detalhes bibliográficos
Autor(a) principal: González-Cruz, María-Isabel
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Calidoscópio (Online)
Texto Completo: https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06
Resumo: This paper examines the presence of English in a corpus of commercials recorded from four Spanish TV channels with high audience shares between 2013 and 2015. We aim to contribute to the study of the dynamics of the usage of anglicisms in Spain. Drawing data from a wider sociolinguistic research project, our analysis will focus on the corpus of adverts related to three specific fields which have to do with recreational activities, namely, technology, entertainment, and food and drinks. In addition to the linguistic level, the audiovisual modes of communication will also be explored. This multimodal analysis will not only provide a record of the different types of lexical anglicisms employed, but will also reveal the significant role of the audiovisual mode in the transfer of linguistic material and socio-cultural values of the English-speaking world.Keywords: anglicisms, TV advertising, sociolinguistics, European Spanish.
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spelling Anglicising leisure: The multimodal presence of English in Spanish TV advertsAnglicização do lazer: a presença multimodal do inglês em anúncios televisivos espanhóisThis paper examines the presence of English in a corpus of commercials recorded from four Spanish TV channels with high audience shares between 2013 and 2015. We aim to contribute to the study of the dynamics of the usage of anglicisms in Spain. Drawing data from a wider sociolinguistic research project, our analysis will focus on the corpus of adverts related to three specific fields which have to do with recreational activities, namely, technology, entertainment, and food and drinks. In addition to the linguistic level, the audiovisual modes of communication will also be explored. This multimodal analysis will not only provide a record of the different types of lexical anglicisms employed, but will also reveal the significant role of the audiovisual mode in the transfer of linguistic material and socio-cultural values of the English-speaking world.Keywords: anglicisms, TV advertising, sociolinguistics, European Spanish.Este artigo analisa a presença do inglês em um corpus de anúncios comerciais gravados entre 2013 e 2015, a partir de quatro canais de televisão espanhóis com índices de audiência elevados. O nosso objetivo é contribuir para o estudo das dinâmicas de uso de anglicismos em Espanhol. A partir de dados de um projeto de pesquisa sociolinguística mais amplo, a amostra sobre a qual incidirá a nossa análise relaciona-se com três domínios específicos, que estão associadas com atividades de divertimento, a saber: tecnologia, entretenimento, alimentação e bebidas. Além do nível linguístico, serão explorados os modos de comunicação audiovisuais. Esta análise multimodal irá não só pôr em evidência diferentes tipos de anglicismos lexicais utilizados, como também mostrar o papel significativo do modo audiovisual na transferência de material linguístico e de valores socioculturais veiculados pela língua inglesa.Palavras-chave: anglicismos, anúncios comerciais, sociolinguística, Espanhol Europeu.Unisinos2015-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06Calidoscópio; Vol. 13 No. 3 (2015): September/December; 339-352Calidoscópio; v. 13 n. 3 (2015): setembro/dezembro; 339-3522177-6202reponame:Calidoscópio (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:Unisinosenghttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06/5064González-Cruz, María-Isabelinfo:eu-repo/semantics/openAccess2016-02-11T20:14:19Zoai:ojs2.revistas.unisinos.br:article/9986Revistahttps://revistas.unisinos.br/index.php/calidoscopioPUBhttps://revistas.unisinos.br/index.php/calidoscopio/oaicmira@unisinos.br || cmira@unisinos.br2177-62022177-6202opendoar:2016-02-11T20:14:19Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Anglicising leisure: The multimodal presence of English in Spanish TV adverts
Anglicização do lazer: a presença multimodal do inglês em anúncios televisivos espanhóis
title Anglicising leisure: The multimodal presence of English in Spanish TV adverts
spellingShingle Anglicising leisure: The multimodal presence of English in Spanish TV adverts
González-Cruz, María-Isabel
title_short Anglicising leisure: The multimodal presence of English in Spanish TV adverts
title_full Anglicising leisure: The multimodal presence of English in Spanish TV adverts
title_fullStr Anglicising leisure: The multimodal presence of English in Spanish TV adverts
title_full_unstemmed Anglicising leisure: The multimodal presence of English in Spanish TV adverts
title_sort Anglicising leisure: The multimodal presence of English in Spanish TV adverts
author González-Cruz, María-Isabel
author_facet González-Cruz, María-Isabel
author_role author
dc.contributor.author.fl_str_mv González-Cruz, María-Isabel
description This paper examines the presence of English in a corpus of commercials recorded from four Spanish TV channels with high audience shares between 2013 and 2015. We aim to contribute to the study of the dynamics of the usage of anglicisms in Spain. Drawing data from a wider sociolinguistic research project, our analysis will focus on the corpus of adverts related to three specific fields which have to do with recreational activities, namely, technology, entertainment, and food and drinks. In addition to the linguistic level, the audiovisual modes of communication will also be explored. This multimodal analysis will not only provide a record of the different types of lexical anglicisms employed, but will also reveal the significant role of the audiovisual mode in the transfer of linguistic material and socio-cultural values of the English-speaking world.Keywords: anglicisms, TV advertising, sociolinguistics, European Spanish.
publishDate 2015
dc.date.none.fl_str_mv 2015-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06
url https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.133.06/5064
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unisinos
publisher.none.fl_str_mv Unisinos
dc.source.none.fl_str_mv Calidoscópio; Vol. 13 No. 3 (2015): September/December; 339-352
Calidoscópio; v. 13 n. 3 (2015): setembro/dezembro; 339-352
2177-6202
reponame:Calidoscópio (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:Unisinos
instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str Unisinos
institution Unisinos
reponame_str Calidoscópio (Online)
collection Calidoscópio (Online)
repository.name.fl_str_mv Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv cmira@unisinos.br || cmira@unisinos.br
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