Advertising, humor and teaching: Working assumptions

Detalhes bibliográficos
Autor(a) principal: Baronas, Roberto Leiser
Data de Publicação: 2015
Outros Autores: Araujo, Ligia Mara Boin Menossi de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Calidoscópio (Online)
Texto Completo: https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06
Resumo: In this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist the work of text production and of reading in school. We based our epistemological proposition in the conceptual triad: encompassing scene; generic scene and scenography, proposed by Dominique Maingueneau in the context of discourse studies.Keywords: discourse, discursive genre, reading and text production in school.
id Unisinos-3_a335188fbfd124b84b6c51e143d5e318
oai_identifier_str oai:ojs2.revistas.unisinos.br:article/8448
network_acronym_str Unisinos-3
network_name_str Calidoscópio (Online)
repository_id_str
spelling Advertising, humor and teaching: Working assumptionsPublicidade, humor e ensino: hipóteses de trabalhoIn this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist the work of text production and of reading in school. We based our epistemological proposition in the conceptual triad: encompassing scene; generic scene and scenography, proposed by Dominique Maingueneau in the context of discourse studies.Keywords: discourse, discursive genre, reading and text production in school.Neste artigo, de natureza teórico-prática, com base em uma leitura discursiva de quatro outdoors, dados a circular em 2007 por conta de uma campanha publicitária de uma empresa brasileira de hortifrutigranjeiros, perscrutamos a hipótese de se tratar didaticamente tais gêneros discursivos com objetivo de auxiliar no trabalho de produção de textos e leitura na escola. Fundamentamos epistemologicamente nossa proposição na tríade conceitual: cena englobante; cena genérica e cenografia, proposta por Dominique Maingueneau no âmbito dos estudos do discurso.Palavras-chave: discurso, gênero discursivo, leitura e produção de textos na escola.Unisinos2015-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06Calidoscópio; Vol. 13 No. 1 (2015): January/April; 60-67Calidoscópio; v. 13 n. 1 (2015): janeiro/abril; 60-672177-6202reponame:Calidoscópio (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:Unisinosporhttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06/4636Baronas, Roberto LeiserAraujo, Ligia Mara Boin Menossi deinfo:eu-repo/semantics/openAccess2015-09-29T12:35:24Zoai:ojs2.revistas.unisinos.br:article/8448Revistahttps://revistas.unisinos.br/index.php/calidoscopioPUBhttps://revistas.unisinos.br/index.php/calidoscopio/oaicmira@unisinos.br || cmira@unisinos.br2177-62022177-6202opendoar:2015-09-29T12:35:24Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Advertising, humor and teaching: Working assumptions
Publicidade, humor e ensino: hipóteses de trabalho
title Advertising, humor and teaching: Working assumptions
spellingShingle Advertising, humor and teaching: Working assumptions
Baronas, Roberto Leiser
title_short Advertising, humor and teaching: Working assumptions
title_full Advertising, humor and teaching: Working assumptions
title_fullStr Advertising, humor and teaching: Working assumptions
title_full_unstemmed Advertising, humor and teaching: Working assumptions
title_sort Advertising, humor and teaching: Working assumptions
author Baronas, Roberto Leiser
author_facet Baronas, Roberto Leiser
Araujo, Ligia Mara Boin Menossi de
author_role author
author2 Araujo, Ligia Mara Boin Menossi de
author2_role author
dc.contributor.author.fl_str_mv Baronas, Roberto Leiser
Araujo, Ligia Mara Boin Menossi de
description In this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist the work of text production and of reading in school. We based our epistemological proposition in the conceptual triad: encompassing scene; generic scene and scenography, proposed by Dominique Maingueneau in the context of discourse studies.Keywords: discourse, discursive genre, reading and text production in school.
publishDate 2015
dc.date.none.fl_str_mv 2015-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06
url https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06/4636
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unisinos
publisher.none.fl_str_mv Unisinos
dc.source.none.fl_str_mv Calidoscópio; Vol. 13 No. 1 (2015): January/April; 60-67
Calidoscópio; v. 13 n. 1 (2015): janeiro/abril; 60-67
2177-6202
reponame:Calidoscópio (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:Unisinos
instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str Unisinos
institution Unisinos
reponame_str Calidoscópio (Online)
collection Calidoscópio (Online)
repository.name.fl_str_mv Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv cmira@unisinos.br || cmira@unisinos.br
_version_ 1792203886263533568

Registros relacionados