Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil

Detalhes bibliográficos
Autor(a) principal: Santos, Gersiney Pablo
Data de Publicação: 2012
Outros Autores: de Melo Resende, Viviane
Tipo de documento: Artigo
Idioma: por
Título da fonte: Calidoscópio (Online)
Texto Completo: https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2012.102.03
Resumo: Discursive representation of events and practices is one of the most frequent activities in human experience. Either in ordinary activities or in specialized ones, representation takes part in different social practices in which people engage themselves, influencing one’s particular perspectives on world. This paper discusses the representation and identifi cation of homosexual Brazilian youngsters in Veja magazine – the largest weekly news magazine in Brazil. It is based on CDA approach (Fairclough, 2003; Chouliaraki and Fairclough, 1999), associated with studies about ideology and mass media in Thompson (1998, p. 2002) and identity theory in Hall (2001). Applying analytical categories such as intertextuality, polyphony, presupposition, evaluation and modality (Resende and Ramalho, 2009), it was possible to unveil linguistic structures which establish opposite perspectives between past and present social struggles. Thus it was possible to find that, in spite of bring forth the subject of homosexuality, the magazine shows sexist views which legitimate stereotypes in a veiled way. Key words: discourses, representation, critical discourse analysis, mass media, homosexuality. 
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spelling Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in BrazilVeja o fim do arco-íris – uma análise do artigo “A geração tolerância” e a construção de identidades homossexuaisDiscursive representation of events and practices is one of the most frequent activities in human experience. Either in ordinary activities or in specialized ones, representation takes part in different social practices in which people engage themselves, influencing one’s particular perspectives on world. This paper discusses the representation and identifi cation of homosexual Brazilian youngsters in Veja magazine – the largest weekly news magazine in Brazil. It is based on CDA approach (Fairclough, 2003; Chouliaraki and Fairclough, 1999), associated with studies about ideology and mass media in Thompson (1998, p. 2002) and identity theory in Hall (2001). Applying analytical categories such as intertextuality, polyphony, presupposition, evaluation and modality (Resende and Ramalho, 2009), it was possible to unveil linguistic structures which establish opposite perspectives between past and present social struggles. Thus it was possible to find that, in spite of bring forth the subject of homosexuality, the magazine shows sexist views which legitimate stereotypes in a veiled way. Key words: discourses, representation, critical discourse analysis, mass media, homosexuality. A representação discursiva de eventos e práticas é uma das atividades mais frequentes em nossa experiência humana. Seja em atividades rotineiras, seja em atividades especializadas, a representação faz parte das diversas práticas sociais em que nos engajamos, exercendo influência sobre comportamentos e visões de mundo. Tomando por referencial teórico-prático a Análise de Discurso Crítica (ADC) (Fairclough, 2003; Chouliaraki e Fairclough, 1999), associada aos estudos de ideologia e de mídia de Thompson (1998, p. 2002), e à teoria de identidade de Hall (2001), neste trabalho, apresentamos uma análise dos modos pelos quais a revista Veja – a revista semanal de maior circulação no Brasil – representa e identifica jovens homossexuais brasileiros/as em uma matéria de capa publicada em maio de 2010. Na reportagem, intitulada “A geração tolerância”, a revista propõe-se exibir um “retrato” da geração de jovens homossexuais neste início do século XXI. Explorando categorias analíticas como intertextualidade, polifonia, pressuposição, avaliação e modalidade (Resende e Ramalho, 2009), desvelamos estruturas linguísticas que estabelecem oposições entre passado e presente, em que o passado é associado a estratégias de criação identitária de um grupo que se mobiliza em nome de “uma causa”, enquanto o presente é associado à dissolução de identidades gays e à desmobilização dessa mesma causa. Assim, nossa análise nos permitiu perceber que, embora dando visibilidade ao assunto, a revista apresenta visões sexistas que, de modo velado, legitimam estereótipos combatidos por movimentos sociais.Palavras-chave: discurso, representação, análise de discurso crítica, mídia, homossexualidade.Unisinos2012-07-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2012.102.03Calidoscópio; Vol. 10 No. 2 (2012): May/August; 153-160Calidoscópio; v. 10 n. 2 (2012): Maio/Agosto; 153-1602177-6202reponame:Calidoscópio (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:Unisinosporhttps://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2012.102.03/980Santos, Gersiney Pablode Melo Resende, Vivianeinfo:eu-repo/semantics/openAccess2012-08-31T20:18:12Zoai:ojs2.revistas.unisinos.br:article/2390Revistahttps://revistas.unisinos.br/index.php/calidoscopioPUBhttps://revistas.unisinos.br/index.php/calidoscopio/oaicmira@unisinos.br || cmira@unisinos.br2177-62022177-6202opendoar:2012-08-31T20:18:12Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
Veja o fim do arco-íris – uma análise do artigo “A geração tolerância” e a construção de identidades homossexuais
title Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
spellingShingle Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
Santos, Gersiney Pablo
title_short Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
title_full Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
title_fullStr Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
title_full_unstemmed Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
title_sort Veja magazine over the rainbow – a critical discursive analysis about homosexual identities in Brazil
author Santos, Gersiney Pablo
author_facet Santos, Gersiney Pablo
de Melo Resende, Viviane
author_role author
author2 de Melo Resende, Viviane
author2_role author
dc.contributor.author.fl_str_mv Santos, Gersiney Pablo
de Melo Resende, Viviane
description Discursive representation of events and practices is one of the most frequent activities in human experience. Either in ordinary activities or in specialized ones, representation takes part in different social practices in which people engage themselves, influencing one’s particular perspectives on world. This paper discusses the representation and identifi cation of homosexual Brazilian youngsters in Veja magazine – the largest weekly news magazine in Brazil. It is based on CDA approach (Fairclough, 2003; Chouliaraki and Fairclough, 1999), associated with studies about ideology and mass media in Thompson (1998, p. 2002) and identity theory in Hall (2001). Applying analytical categories such as intertextuality, polyphony, presupposition, evaluation and modality (Resende and Ramalho, 2009), it was possible to unveil linguistic structures which establish opposite perspectives between past and present social struggles. Thus it was possible to find that, in spite of bring forth the subject of homosexuality, the magazine shows sexist views which legitimate stereotypes in a veiled way. Key words: discourses, representation, critical discourse analysis, mass media, homosexuality. 
publishDate 2012
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dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2012.102.03
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dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2012.102.03/980
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unisinos
publisher.none.fl_str_mv Unisinos
dc.source.none.fl_str_mv Calidoscópio; Vol. 10 No. 2 (2012): May/August; 153-160
Calidoscópio; v. 10 n. 2 (2012): Maio/Agosto; 153-160
2177-6202
reponame:Calidoscópio (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:Unisinos
instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str Unisinos
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reponame_str Calidoscópio (Online)
collection Calidoscópio (Online)
repository.name.fl_str_mv Calidoscópio (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv cmira@unisinos.br || cmira@unisinos.br
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