Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya

Detalhes bibliográficos
Autor(a) principal: Kinyua, Christine Weveti
Data de Publicação: 2024
Outros Autores: Kangai, Deborah
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Veras
Texto Completo: https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/70225
Resumo: This paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.
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spelling Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya pandemicCOVID-19coping strategiestourism and hospitality resiliencesustainabilityThis paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.Brazilian Journals Publicações de Periódicos e Editora Ltda.2024-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/7022510.34117/bjdv10n6-011Brazilian Journal of Development; Vol. 10 No. 6 (2024); e70225 Brazilian Journal of Development; Vol. 10 Núm. 6 (2024); e70225 Brazilian Journal of Development; v. 10 n. 6 (2024); e70225 2525-8761reponame:Revista Verasinstname:Instituto Superior de Educação Vera Cruz (VeraCruz)instacron:VERACRUZenghttps://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/70225/49509Kinyua, Christine WevetiKangai, Deborahinfo:eu-repo/semantics/openAccess2024-06-05T17:36:55Zoai:ojs2.ojs.brazilianjournals.com.br:article/70225Revistahttp://site.veracruz.edu.br:8087/instituto/revistaveras/index.php/revistaveras/PRIhttp://site.veracruz.edu.br:8087/instituto/revistaveras/index.php/revistaveras/oai||revistaveras@veracruz.edu.br2236-57292236-5729opendoar:2024-10-15T16:28:17.570506Revista Veras - Instituto Superior de Educação Vera Cruz (VeraCruz)false
dc.title.none.fl_str_mv Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
title Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
spellingShingle Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
Kinyua, Christine Weveti
pandemic
COVID-19
coping strategies
tourism and hospitality resilience
sustainability
title_short Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
title_full Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
title_fullStr Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
title_full_unstemmed Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
title_sort Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
author Kinyua, Christine Weveti
author_facet Kinyua, Christine Weveti
Kangai, Deborah
author_role author
author2 Kangai, Deborah
author2_role author
dc.contributor.author.fl_str_mv Kinyua, Christine Weveti
Kangai, Deborah
dc.subject.por.fl_str_mv pandemic
COVID-19
coping strategies
tourism and hospitality resilience
sustainability
topic pandemic
COVID-19
coping strategies
tourism and hospitality resilience
sustainability
description This paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.
publishDate 2024
dc.date.none.fl_str_mv 2024-06-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/70225
10.34117/bjdv10n6-011
url https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/70225
identifier_str_mv 10.34117/bjdv10n6-011
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/70225/49509
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Brazilian Journals Publicações de Periódicos e Editora Ltda.
publisher.none.fl_str_mv Brazilian Journals Publicações de Periódicos e Editora Ltda.
dc.source.none.fl_str_mv Brazilian Journal of Development; Vol. 10 No. 6 (2024); e70225
Brazilian Journal of Development; Vol. 10 Núm. 6 (2024); e70225
Brazilian Journal of Development; v. 10 n. 6 (2024); e70225
2525-8761
reponame:Revista Veras
instname:Instituto Superior de Educação Vera Cruz (VeraCruz)
instacron:VERACRUZ
instname_str Instituto Superior de Educação Vera Cruz (VeraCruz)
instacron_str VERACRUZ
institution VERACRUZ
reponame_str Revista Veras
collection Revista Veras
repository.name.fl_str_mv Revista Veras - Instituto Superior de Educação Vera Cruz (VeraCruz)
repository.mail.fl_str_mv ||revistaveras@veracruz.edu.br
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