Generation Y’s Complaint Behavior toward Online Shopping
Autor(a) principal: | |
---|---|
Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/839 |
Resumo: | The purpose of this research was to analyze factors that influence Generation Y’s complaint behavior in online shopping. In general, Generation Y’s consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y’s complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint. |
id |
IJMP_2acf91c35a90d7a9079bd422389c0e83 |
---|---|
oai_identifier_str |
oai:www.ijmp.jor.br:article/839 |
network_acronym_str |
IJMP |
network_name_str |
Independent Journal of Management & Production |
repository_id_str |
|
spelling |
Generation Y’s Complaint Behavior toward Online ShoppingcomplaintGeneration Ylifestyleperceptioninternet usageThe purpose of this research was to analyze factors that influence Generation Y’s complaint behavior in online shopping. In general, Generation Y’s consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y’s complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint.Independent2019-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/83910.14807/ijmp.v10i1.839Independent Journal of Management & Production; Vol. 10 No. 1 (2019): Independent Journal of Management & Production; 101-1162236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/839/964http://www.ijmp.jor.br/index.php/ijmp/article/view/839/983Copyright (c) 2019 Megawati Simanjuntakinfo:eu-repo/semantics/openAccessSimanjuntak, Megawati2019-02-01T11:14:04Zoai:www.ijmp.jor.br:article/839Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2019-02-01T11:14:04Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
Generation Y’s Complaint Behavior toward Online Shopping |
title |
Generation Y’s Complaint Behavior toward Online Shopping |
spellingShingle |
Generation Y’s Complaint Behavior toward Online Shopping Simanjuntak, Megawati complaint Generation Y lifestyle perception internet usage |
title_short |
Generation Y’s Complaint Behavior toward Online Shopping |
title_full |
Generation Y’s Complaint Behavior toward Online Shopping |
title_fullStr |
Generation Y’s Complaint Behavior toward Online Shopping |
title_full_unstemmed |
Generation Y’s Complaint Behavior toward Online Shopping |
title_sort |
Generation Y’s Complaint Behavior toward Online Shopping |
author |
Simanjuntak, Megawati |
author_facet |
Simanjuntak, Megawati |
author_role |
author |
dc.contributor.author.fl_str_mv |
Simanjuntak, Megawati |
dc.subject.por.fl_str_mv |
complaint Generation Y lifestyle perception internet usage |
topic |
complaint Generation Y lifestyle perception internet usage |
description |
The purpose of this research was to analyze factors that influence Generation Y’s complaint behavior in online shopping. In general, Generation Y’s consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y’s complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/839 10.14807/ijmp.v10i1.839 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/839 |
identifier_str_mv |
10.14807/ijmp.v10i1.839 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/839/964 http://www.ijmp.jor.br/index.php/ijmp/article/view/839/983 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Megawati Simanjuntak info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Megawati Simanjuntak |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 10 No. 1 (2019): Independent Journal of Management & Production; 101-116 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220491842289664 |