Criação de identidade visual para a marca La Vitti

• Autor(a) principal: Alexandre, Isabela Barreto
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7818
• topic: Identidade visual; Manual de identidade visual; Design gráfico

This project intends to create a visual identity for the women's clothes brand La Vitti as well as it Visual Identity Manual, translating the concepts that the brand want to pass to its public. The project is based in the Alina Wheeler methodology, embracing applied research, bibliography, and data analysis. The creation of a very well-defined visual identity is important to a company to be able to have a visual representation that convey the brand values and be recognizable by it. As for the visual identity manual, it's importance shows up when applying it's identity to communication materials, maintaining a pattern based in usage rules which have to be followed correctly, facilitating it's identity memorization by usage coherency and repetition. This project resulted in a visual identity that translated the concepts of the brand and its new position to be followed, being approved by the public and it's managers, fulfilling its inicial project proposition.