Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino

Detalhes bibliográficos
Autor(a) principal: Gomes, Leonardo Cardoso
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Universitário da Ânima (RUNA)
Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/2901
Resumo: In marketing literature, customer engagement is a relatively new concept, but one that is growing in interest both by researchers and professionals in the field. In the educational sector, educational institutions are increasingly recognizing the value of establishing productive relationships with students and obtaining student loyalty and engagement, thereby fostering the development of teaching and the active participation of IES (I Higher Education Institution ) in the academic and social formation of the student. The study sought to analyze some factors considered in the literature as predictors of student engagement in the context of the Federal Institute of Santa Catarina (IFSC), for this purpose, five specific objectives were established, namely: a) to identify the level of student engagement with institution; b) assess whether satisfaction is a predictor of student engagement; c) examine whether trust is a predictor of student engagement; d) identify whether commitment (affective and calculative) is a predictor of student engagement and e) assess whether the quality of educational services is a predictor of student engagement. In addition to the established objectives and after analyzing the literature, four hypotheses were established to guide this work, linked to the mooring matrix, student engagement, which are: H1: Satisfaction has a positive effect on student engagement; H2: Commitment has a positive effect on student engagement; H3: Trust has a positive effect on student engagement and finally H4: The quality of educational services has a positive effect on student engagement. This research is a quantitative, descriptive study in the form of a field survey, involving students enrolled in undergraduate courses. Data were collected through a self-administered questionnaire, made available on the Google Docs platform, where there were 381 respondents, from all IFSC campuses. In order to measure the research results, the frequency analysis of the responses was carried out and, in sequence, the adoption of the Structural Equation modeling for the analysis of the research hypotheses, which were analyzed, according to the verification of the path coefficients and t test. , thus, also, with the reliability analysis of the applied model. After the analysis, all the factorial loads obtained, referring to the latent variables of the factors were higher than the limit of 0.5. Subsequently, the data were analyzed with the aid of descriptive statistical techniques and Structural Equation Modeling. At the end of the research, there was a high degree of student engagement with the HEI studied, as well as allowing the H1 hypotheses to be validated; H2 and H3, thus, the results show a positive relationship between the research constructs, except for the quality of educational services has a positive effect on student engagement on the results. The study stands out for addressing the topic of student engagement in the Brazilian context and within a federal educational institution, and contributed to the identification of predictive factors for student engagement, a theme with a lack of studies.
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spelling Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensinoMarketing de relacionamentoLealdade de clientesEngajamento de estudantesPreditores do engajamentoInstituição de ensinoIn marketing literature, customer engagement is a relatively new concept, but one that is growing in interest both by researchers and professionals in the field. In the educational sector, educational institutions are increasingly recognizing the value of establishing productive relationships with students and obtaining student loyalty and engagement, thereby fostering the development of teaching and the active participation of IES (I Higher Education Institution ) in the academic and social formation of the student. The study sought to analyze some factors considered in the literature as predictors of student engagement in the context of the Federal Institute of Santa Catarina (IFSC), for this purpose, five specific objectives were established, namely: a) to identify the level of student engagement with institution; b) assess whether satisfaction is a predictor of student engagement; c) examine whether trust is a predictor of student engagement; d) identify whether commitment (affective and calculative) is a predictor of student engagement and e) assess whether the quality of educational services is a predictor of student engagement. In addition to the established objectives and after analyzing the literature, four hypotheses were established to guide this work, linked to the mooring matrix, student engagement, which are: H1: Satisfaction has a positive effect on student engagement; H2: Commitment has a positive effect on student engagement; H3: Trust has a positive effect on student engagement and finally H4: The quality of educational services has a positive effect on student engagement. This research is a quantitative, descriptive study in the form of a field survey, involving students enrolled in undergraduate courses. Data were collected through a self-administered questionnaire, made available on the Google Docs platform, where there were 381 respondents, from all IFSC campuses. In order to measure the research results, the frequency analysis of the responses was carried out and, in sequence, the adoption of the Structural Equation modeling for the analysis of the research hypotheses, which were analyzed, according to the verification of the path coefficients and t test. , thus, also, with the reliability analysis of the applied model. After the analysis, all the factorial loads obtained, referring to the latent variables of the factors were higher than the limit of 0.5. Subsequently, the data were analyzed with the aid of descriptive statistical techniques and Structural Equation Modeling. At the end of the research, there was a high degree of student engagement with the HEI studied, as well as allowing the H1 hypotheses to be validated; H2 and H3, thus, the results show a positive relationship between the research constructs, except for the quality of educational services has a positive effect on student engagement on the results. The study stands out for addressing the topic of student engagement in the Brazilian context and within a federal educational institution, and contributed to the identification of predictive factors for student engagement, a theme with a lack of studies.Na literatura de marketing, o engajamento de clientes é um conceito relativamente novo, mas em crescente interesse tanto por parte de pesquisadores como de profissionais da área. No setor educacional, as instituições de ensino estão cada vez mais reconhecendo o valor de estabelecer relacionamentos produtivos com estudantes e de obter lealdade e engajamento dos estudantes, desta forma, fomentando o desenvolvimento do ensino e a participação ativa da IES (I instituição de Ensino Superior) na formação acadêmica e social do discente. O estudo buscou analisar alguns fatores considerados pela literatura como preditores do engajamento de estudantes no contexto do Instituto Federal de Santa Catarina (IFSC), para isso, foram estabelecidos cinco objetivos específicos, sendo estes: a) identificar o nível de engajamento de estudantes com a instituição; b) avaliar se a satisfação é um preditor do engajamento de estudantes; c) examinar se a confiança é um preditor do engajamento de estudantes; d) identificar se o comprometimento (afetivo e calculativo) é um preditor do engajamento de estudantes e e) avaliar se a qualidade dos serviços educacionais é um preditor do engajamento de estudantes. Além dos objetivos estabelecidos e após a análise da literatura, foram estabelecidas quatro hipóteses para nortear este trabalho, vinculadas a matriz de amarração, o engajamento do estudante, sendo elas: H1: A satisfação tem efeito positivo sobre o engajamento de estudantes; H2: O comprometimento tem efeito positivo sobre o engajamento de estudantes; H3: A confiança tem efeito positivo sobre o engajamento de estudantes e por fim H4: A qualidade dos serviços educacionais tem efeito positivo sobre o engajamento de estudante. Esta pesquisa trata-se de um estudo quantitativo, descritivo na forma de levantamento de campo, envolvendo estudantes matriculados em cursos de graduação. Os dados foram coletados por meio de questionário autoadministrado, disponibilizado na plataforma Google Docs, onde houve 381 respondentes, de todos os câmpus do IFSC. Com o intuito de aferir os resultados da pesquisa foi efetuada a análise de frequência das respostas e, em sequência, a adoção da modelagem de Equações Estruturais para análise das hipóteses da pesquisa, as quais foram analisadas, conforme verificação dos coeficientes de caminho e teste t, assim, também, com a análise de confiabilidade do modelo aplicado. Após a análise, todas as cargas fatoriais obtidas, referentes às variáveis latentes dos fatores foram superiores ao limite de 0,5. Posteriormente, os dados foram analisados com auxílio de técnicas de estatística descritiva e Modelagem de Equações Estruturais. Ao final da pesquisa apresentou-se um alto grau de engajamento dos estudantes junto a IES estudada, bem como, permitiu-se validar as hipóteses H1; H2 e H3, assim, os resultados evidenciam uma relação positiva entre os construtos da pesquisa, exceto para a qualidade dos serviços educacionais tem efeito positivo sobre o engajamento de estudantes sobre os resultados. O estudo destaca-se por abordar o tema engajamento de estudantes no contexto brasileiro e no âmbito de uma instituição federal de ensino, e contribuiu para a identificação de fatores preditores do engajamento de estudantes, uma temática com carência de estudos.Junges, IvoneGomes, Leonardo Cardoso2020-08-18T16:23:22Z2020-11-26T20:33:10Z2020-08-18T16:23:22Z2020-11-26T20:33:10Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis126 f.application/pdfhttps://repositorio.animaeducacao.com.br/handle/ANIMA/2901Programa de Pós-Graduação em AdministraçãoFlorianópolis/ SCAttribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/info:eu-repo/semantics/openAccessporreponame:Repositório Universitário da Ânima (RUNA)instname:Ânima Educaçãoinstacron:Ânima2020-12-01T16:40:36Zoai:repositorio.animaeducacao.com.br:ANIMA/2901Repositório InstitucionalPRIhttps://repositorio.animaeducacao.com.br/oai/requestcontato@animaeducacao.com.bropendoar:2020-12-01T16:40:36Repositório Universitário da Ânima (RUNA) - Ânima Educaçãofalse
dc.title.none.fl_str_mv Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
title Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
spellingShingle Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
Gomes, Leonardo Cardoso
Marketing de relacionamento
Lealdade de clientes
Engajamento de estudantes
Preditores do engajamento
Instituição de ensino
title_short Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
title_full Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
title_fullStr Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
title_full_unstemmed Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
title_sort Engajamento de estudantes e seus preditores: estudo em uma instituição federal de ensino
author Gomes, Leonardo Cardoso
author_facet Gomes, Leonardo Cardoso
author_role author
dc.contributor.none.fl_str_mv Junges, Ivone
dc.contributor.author.fl_str_mv Gomes, Leonardo Cardoso
dc.subject.por.fl_str_mv Marketing de relacionamento
Lealdade de clientes
Engajamento de estudantes
Preditores do engajamento
Instituição de ensino
topic Marketing de relacionamento
Lealdade de clientes
Engajamento de estudantes
Preditores do engajamento
Instituição de ensino
description In marketing literature, customer engagement is a relatively new concept, but one that is growing in interest both by researchers and professionals in the field. In the educational sector, educational institutions are increasingly recognizing the value of establishing productive relationships with students and obtaining student loyalty and engagement, thereby fostering the development of teaching and the active participation of IES (I Higher Education Institution ) in the academic and social formation of the student. The study sought to analyze some factors considered in the literature as predictors of student engagement in the context of the Federal Institute of Santa Catarina (IFSC), for this purpose, five specific objectives were established, namely: a) to identify the level of student engagement with institution; b) assess whether satisfaction is a predictor of student engagement; c) examine whether trust is a predictor of student engagement; d) identify whether commitment (affective and calculative) is a predictor of student engagement and e) assess whether the quality of educational services is a predictor of student engagement. In addition to the established objectives and after analyzing the literature, four hypotheses were established to guide this work, linked to the mooring matrix, student engagement, which are: H1: Satisfaction has a positive effect on student engagement; H2: Commitment has a positive effect on student engagement; H3: Trust has a positive effect on student engagement and finally H4: The quality of educational services has a positive effect on student engagement. This research is a quantitative, descriptive study in the form of a field survey, involving students enrolled in undergraduate courses. Data were collected through a self-administered questionnaire, made available on the Google Docs platform, where there were 381 respondents, from all IFSC campuses. In order to measure the research results, the frequency analysis of the responses was carried out and, in sequence, the adoption of the Structural Equation modeling for the analysis of the research hypotheses, which were analyzed, according to the verification of the path coefficients and t test. , thus, also, with the reliability analysis of the applied model. After the analysis, all the factorial loads obtained, referring to the latent variables of the factors were higher than the limit of 0.5. Subsequently, the data were analyzed with the aid of descriptive statistical techniques and Structural Equation Modeling. At the end of the research, there was a high degree of student engagement with the HEI studied, as well as allowing the H1 hypotheses to be validated; H2 and H3, thus, the results show a positive relationship between the research constructs, except for the quality of educational services has a positive effect on student engagement on the results. The study stands out for addressing the topic of student engagement in the Brazilian context and within a federal educational institution, and contributed to the identification of predictive factors for student engagement, a theme with a lack of studies.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-18T16:23:22Z
2020-11-26T20:33:10Z
2020-08-18T16:23:22Z
2020-11-26T20:33:10Z
2020
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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url https://repositorio.animaeducacao.com.br/handle/ANIMA/2901
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Programa de Pós-Graduação em Administração
dc.rights.driver.fl_str_mv Attribution-NonCommercial-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nc-nd/3.0/br/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nc-nd/3.0/br/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 126 f.
application/pdf
dc.coverage.none.fl_str_mv Florianópolis/ SC
dc.source.none.fl_str_mv reponame:Repositório Universitário da Ânima (RUNA)
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