Projeto de redesign de identidade visual da Sol Maior escola de música

• Autor(a) principal: Meira, Vitor Alves
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/15833
• topic: Identidade visual; Design gráfico; Redesign; Marca; Escola de música

This study aims to present the development of the redesign project for the visual identity of the music school Sol Maior, targeting the improvement of its visual communication and the applications of brand contact points, enabling an improvement in the relationship of the school with students, possible new students and partners. This work was based upon Alina Wheeler's design methodology, following its steps for the development of the project. Other references were used to understand and substantiate the study, involving the knowledge acquired in the Design Program. As a result, it was possible to achieve a solution through the new visual identity, which managed to symbolize the essence of the brand. The new identity was tested and approved by the company owner, thus achieving the objective.