Projeto de identidade visual: padaria, confeitaria e mercado Cacupé

• Autor(a) principal: Perotti, Maria Paula Tamburus
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7820
• topic: Identidade visual; Manual de identidade visual; Serviço de alimentação

Creating a well-defined visual identity is important for any company’s visual representation. It should be able to translate the concepts and new positioning of the company as well as being recognized and remembered by the public. In this context we have the Padaria, Confeitaria e Mercado Cacupé, which with the enlargements and changes in the business, had established itself with a weak and disorganized visual identity. This project aims to develop a new visual identity for the Padaria, Confeitaria e Mercado Cacupé in order to strengthen the company in the marketplace and present itself more professionally to consumers. The methodology applied in the project development is from Alina Wheeler, including bibliographical, qualitative and applied research. The visual identity, along with its guide, were developed. The visual identity guide is designed to ensure the right application of identity while maintaining a standard, based on rules of use, that must be followed correctly. The project resulted in, a visual identity that reflects the company’s concepts as well as the new positioning it wishes to pursue, while also being approved by the client and fulfilling the objectives proposed in the project.