Design de identidade visual para a empresa Enlace Brigaderia

• Autor(a) principal: Gonçalves, Iris Costa
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7800
• topic: Design gráfico; Identidade visual; Manual de identidade visual; Enlace brigaderia

This project aims to develop the visual identity, and guide of said identity, with applications in the main points of contact, for the company Enlace Brigaderia. Creating a well-defined visual identity is important so that the company has a visual representation that both translates the brand’s concepts that are passed on to their potential audience and is also reinforced by memorization. The visual identity guide and its points of contact, on the other hand, are extremely important in the moment of application and use of the visual identity in the company's communication materials. The project was based on the design methodology of Alina Wheeler (2012), encompassing applied and qualitative research, bibliographical research. and briefing analysis with the client; seeking to substantiate concepts of graphic design, visual language, visual identity guides, brand and food service in the artisanal confection sector. This project resulted in a visual identity that reflects the brand's concepts and main strategies to be followed and has been approved by its management, fulfilling the initial objectives proposed in the project.