Proposta de criação de um site comercial turístico

• Autor(a) principal: Rodrigues, Clara Alves
• Data de Publicação: 2007
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/11424
• topic: Turismo; E-commerce; Marketing

The following paper aims at creating a commercial tourist website – e-commerce. This site called ‘Eleve seus sentidos’ (lift your feelings) aims at presenting an innovative service to the coastal region of Santa Catarina as means of providing an ‘experience guide’ to a group of customers who demand high quality service and know exactly what they are looking for. The project aims at developing the tourism acitivity in the region in a more organized manner, through personalized and specialized services. This would take place by co-ordinatinatng with service providers which thrive for excellence in customer satisfaction and in the training of its internal employees. E-commerce is a very practical tool, which can bring together value for money in the tourist acitivities in the region and also allows the expansion of its reach to an international level through its capacity of ready and immediate distribution, contributing to a reduction in seasonal demand and also by offering opportunities to recent university graduates and tourism workers to receive fair wages in the industry. Finally, the paper will show how ‘Eleve seus sentidos’ works in further details in order to achieve its objectives.