BI for competitive intelligence: the Ebanx case

• Autor(a) principal: Harmatiuk, Lucas
• Data de Publicação: 2021
• Outros Autores: Ritta Coelho, Taiane
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Educação em Ciência da Informação
• Texto Completo: https://portal.abecin.org.br/rebecin/article/view/284
• topic: Business Intelligence; Competitive intelligence; Decision-Making.; Inteligencia empresarial; Inteligencia de negocios; Toma de decisiones.; Business Intelligence; Inteligência de Negócios; Tomada de Decisão

This study aims to analyze how BI tools help Competitive Intelligence (CI). It seeks to investigate how professionals use these tools and how they can help organizations achieve CI. Conducts a case study at EBANX and uses interviews as the primary source of data. Analyze the data through content analysis and compare the results to answer the research problem. It identifies that the BI tools help centralize, availability, and visualize large amounts of data from different sources. It helps in the clarity and productivity of data analysis, reducing errors and ensuring better decision making. To achieve competitive intelligence, the organization needs to create a data-driven culture that identifies the information as a business strategy. So, it helps companies eager to improve their understanding of CI processes and data-related problem-solving.