Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns

Detalhes bibliográficos
Autor(a) principal: Custodio, Leticia Regina Alfaia
Data de Publicação: 2023
Outros Autores: Brasil, Judson Nascimento, Almeida, Dino Lopes de, Castro-Espicalsky, Talita Lima de
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista da ABENO (Online)
Texto Completo: https://revabeno.emnuvens.com.br/revabeno/article/view/2056
Resumo: Advertising and publicity are important tools for the dental job market due to the number of professionals in the industry and the competition for professional space. Nevertheless, dentists must know and apply the principles outlined in the Brazilian Dental Code of Ethics (CEO) and current resolutions to ensure ethical and appropriate advertising. This study aimed to evaluate the perception and knowledge of dental surgeons and students in Porto Velho, state of Rondônia, Brazil, about the current standards of ethical and legal aspects related to advertising and publicity in dentistry. To carry out this descriptive observational study, a questionnaire with 25 questions was administered to dentists and dental students enrolled in the seventh or eighth semester of higher education institutions in Porto Velho. The sample consisted of 151 subjects, of which 69 were dentists and 82 were dental students. This study enabled us to identify the main questions of the dental students and professionals who participated in the survey, highlighting the lack of clarification on certain aspects of the subject and emphasizing the importance of knowing the CEO professional ethical guidelines.
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spelling Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaignsConocimiento de los cirujanos dentistas y estudiantes de odontología sobre publicidad y marketing dentalConhecimento de cirurgiões-dentistas e acadêmicos de Odontologia sobre publicidade e propaganda odontológicaEthics DentalLegislation DentalForensic DentistrySchoolsÉtica OdontológicaLegislação OdontológicaOdontologia LegalInstituições AcadêmicasÉtica Odontológica Legislación en OdontologíaOdontología Forense Instituciones AcadémicasAdvertising and publicity are important tools for the dental job market due to the number of professionals in the industry and the competition for professional space. Nevertheless, dentists must know and apply the principles outlined in the Brazilian Dental Code of Ethics (CEO) and current resolutions to ensure ethical and appropriate advertising. This study aimed to evaluate the perception and knowledge of dental surgeons and students in Porto Velho, state of Rondônia, Brazil, about the current standards of ethical and legal aspects related to advertising and publicity in dentistry. To carry out this descriptive observational study, a questionnaire with 25 questions was administered to dentists and dental students enrolled in the seventh or eighth semester of higher education institutions in Porto Velho. The sample consisted of 151 subjects, of which 69 were dentists and 82 were dental students. This study enabled us to identify the main questions of the dental students and professionals who participated in the survey, highlighting the lack of clarification on certain aspects of the subject and emphasizing the importance of knowing the CEO professional ethical guidelines.La publicidad y lo marketing en Odontología son herramientas importantes para el mercado laboral, dado el número de profesionales del sector y la competencia por el espacio profesional. Sin embargo, para una publicidad ética y adecuada, es de gran importancia el conocimiento y aplicación de los principios existentes en el Código de Ética Dental (CEO) y las resoluciones vigentes en la materia. El objetivo del estudio fue evaluar la percepción y el conocimiento de los cirujanos dentistas y estudiantes de odontología de Porto Velho, estado de Rondônia, sobre los aspectos éticos y legales relacionados con la publicidad y el marketing en Odontología, de acuerdo con las normas vigentes. Para realizar el estudio observacional descriptivo, se aplicó un cuestionario con 25 preguntas sobre el tema a cirujanos dentistas y estudiantes de odontología matriculados en el séptimo u octavo período de instituciones de educación superior de la ciudad de Porto Velho, Rondônia. La muestra estuvo compuesta por 151 individuos, de los cuales 69 eran cirujanos dentistas y 82 estudiantes de odontología. El presente estudio permitió identificar las principales dudas de académicos y profesionales de la odontología que participaron de la investigación, destacando la falta de aclaración sobre algunos puntos sobre el tema, además de resaltar la importancia de conocer las pautas éticas profesionales del CEO.A publicidade e a propaganda em Odontologia são ferramentas importantes para o mercado de trabalho, tendo em vista a quantidade de profissionais existentes no setor e a disputa por espaço profissional. Porém, para uma publicidade ética e adequada, são de grande relevância o conhecimento e a aplicação dos princípios existentes no Código de Ética Odontológico (CEO) e nas resoluções atuais sobre o assunto. O objetivo do estudo foi avaliar a percepção e o conhecimento dos cirurgiões-dentistas e acadêmicos de Odontologia de Porto Velho, estado de Rondônia, sobre os aspectos éticos e legais relacionados com publicidade e propaganda em Odontologia, de acordo com as normas atuais. Para realização do estudo observacional descritivo, foi aplicado um questionário com 25 questões sobre o tema a cirurgiões-dentistas e acadêmicos de Odontologia matriculados no sétimo ou no oitavo período de instituições de ensino superior do munícipio de Porto Velho, Rondônia. A amostra foi constituída por 151 indivíduos, dos quais 69 eram cirurgiões-dentistas e 82 acadêmicos de Odontologia. O presente estudo permitiu identificar as principais dúvidas dos acadêmicos e dos profissionais de Odontologia que participaram da pesquisa, evidenciando a falta de esclarecimento sobre alguns pontos do tema, além de ressaltar a importância do conhecimento das diretrizes éticas profissionais do CEO.Associação Brasileira de Ensino Odontológico2023-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revabeno.emnuvens.com.br/revabeno/article/view/205610.30979/revabeno.v23i1.2056Revista da ABENO; Vol. 23 No. 1 (2023); 2056 Revista da ABENO; Vol. 23 Núm. 1 (2023); 2056 Revista da ABENO; v. 23 n. 1 (2023); 2056 2595-02741679-5954reponame:Revista da ABENO (Online)instname:Associação Brasileira de Ensino Odontológico (ABENO)instacron:ABENOporenghttps://revabeno.emnuvens.com.br/revabeno/article/view/2056/1372https://revabeno.emnuvens.com.br/revabeno/article/view/2056/1373http://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCustodio, Leticia Regina AlfaiaBrasil, Judson NascimentoAlmeida, Dino Lopes deCastro-Espicalsky, Talita Lima de2024-01-23T11:49:33Zoai:ojs.revabeno.emnuvens.com.br:article/2056Revistahttps://revabeno.emnuvens.com.br/revabeno/indexONGhttps://revabeno.emnuvens.com.br/revabeno/oairevabeno@gmail.com2595-02741679-5954opendoar:2024-01-23T11:49:33Revista da ABENO (Online) - Associação Brasileira de Ensino Odontológico (ABENO)false
dc.title.none.fl_str_mv Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
Conocimiento de los cirujanos dentistas y estudiantes de odontología sobre publicidad y marketing dental
Conhecimento de cirurgiões-dentistas e acadêmicos de Odontologia sobre publicidade e propaganda odontológica
title Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
spellingShingle Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
Custodio, Leticia Regina Alfaia
Ethics Dental
Legislation Dental
Forensic Dentistry
Schools
Ética Odontológica
Legislação Odontológica
Odontologia Legal
Instituições Acadêmicas
Ética Odontológica
Legislación en Odontología
Odontología Forense
Instituciones Académicas
title_short Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
title_full Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
title_fullStr Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
title_full_unstemmed Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
title_sort Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns
author Custodio, Leticia Regina Alfaia
author_facet Custodio, Leticia Regina Alfaia
Brasil, Judson Nascimento
Almeida, Dino Lopes de
Castro-Espicalsky, Talita Lima de
author_role author
author2 Brasil, Judson Nascimento
Almeida, Dino Lopes de
Castro-Espicalsky, Talita Lima de
author2_role author
author
author
dc.contributor.author.fl_str_mv Custodio, Leticia Regina Alfaia
Brasil, Judson Nascimento
Almeida, Dino Lopes de
Castro-Espicalsky, Talita Lima de
dc.subject.por.fl_str_mv Ethics Dental
Legislation Dental
Forensic Dentistry
Schools
Ética Odontológica
Legislação Odontológica
Odontologia Legal
Instituições Acadêmicas
Ética Odontológica
Legislación en Odontología
Odontología Forense
Instituciones Académicas
topic Ethics Dental
Legislation Dental
Forensic Dentistry
Schools
Ética Odontológica
Legislação Odontológica
Odontologia Legal
Instituições Acadêmicas
Ética Odontológica
Legislación en Odontología
Odontología Forense
Instituciones Académicas
description Advertising and publicity are important tools for the dental job market due to the number of professionals in the industry and the competition for professional space. Nevertheless, dentists must know and apply the principles outlined in the Brazilian Dental Code of Ethics (CEO) and current resolutions to ensure ethical and appropriate advertising. This study aimed to evaluate the perception and knowledge of dental surgeons and students in Porto Velho, state of Rondônia, Brazil, about the current standards of ethical and legal aspects related to advertising and publicity in dentistry. To carry out this descriptive observational study, a questionnaire with 25 questions was administered to dentists and dental students enrolled in the seventh or eighth semester of higher education institutions in Porto Velho. The sample consisted of 151 subjects, of which 69 were dentists and 82 were dental students. This study enabled us to identify the main questions of the dental students and professionals who participated in the survey, highlighting the lack of clarification on certain aspects of the subject and emphasizing the importance of knowing the CEO professional ethical guidelines.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revabeno.emnuvens.com.br/revabeno/article/view/2056
10.30979/revabeno.v23i1.2056
url https://revabeno.emnuvens.com.br/revabeno/article/view/2056
identifier_str_mv 10.30979/revabeno.v23i1.2056
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revabeno.emnuvens.com.br/revabeno/article/view/2056/1372
https://revabeno.emnuvens.com.br/revabeno/article/view/2056/1373
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Ensino Odontológico
publisher.none.fl_str_mv Associação Brasileira de Ensino Odontológico
dc.source.none.fl_str_mv Revista da ABENO; Vol. 23 No. 1 (2023); 2056
Revista da ABENO; Vol. 23 Núm. 1 (2023); 2056
Revista da ABENO; v. 23 n. 1 (2023); 2056
2595-0274
1679-5954
reponame:Revista da ABENO (Online)
instname:Associação Brasileira de Ensino Odontológico (ABENO)
instacron:ABENO
instname_str Associação Brasileira de Ensino Odontológico (ABENO)
instacron_str ABENO
institution ABENO
reponame_str Revista da ABENO (Online)
collection Revista da ABENO (Online)
repository.name.fl_str_mv Revista da ABENO (Online) - Associação Brasileira de Ensino Odontológico (ABENO)
repository.mail.fl_str_mv revabeno@gmail.com
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