Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands

Detalhes bibliográficos
Autor(a) principal: Del-Vechio, Roberta
Data de Publicação: 2022
Outros Autores: Bona, Rafael José
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1611
Resumo: Fashion advertising photography, through its aesthetic arrangements, seeks to produce the meaning of the brand, its identity and personality. In these images, the body and performance become important elements in the production of fashion, especially in the construction of an aura of luxury in advertising messages from brands in the young and popular market. The aim of this article is to investigate how the performing body is articulated in advertising photographs of contemporary fashion, producing aesthetic arrangements and effects of a sense of luxury in popular and young fashion brands. As a main result, it appears that the images addressed have indicators that point to a certain pattern that characterizes the aura and the effects of luxury in photographs of advertising campaigns in the youth market and popular market: one of them is the performing body. The bodies are articulated to account for the brand identity and the behavior of the audience for which the campaign is intended.
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spelling Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brandsCorpo, performance e a fotografia publicitária de moda: a aura de luxo em marcas do mercado jovem e popularFashionAdvertising PhotographyBodyLuxPopular fashionModaFotografia publicitáriaCorpoLuxoModa popularFashion advertising photography, through its aesthetic arrangements, seeks to produce the meaning of the brand, its identity and personality. In these images, the body and performance become important elements in the production of fashion, especially in the construction of an aura of luxury in advertising messages from brands in the young and popular market. The aim of this article is to investigate how the performing body is articulated in advertising photographs of contemporary fashion, producing aesthetic arrangements and effects of a sense of luxury in popular and young fashion brands. As a main result, it appears that the images addressed have indicators that point to a certain pattern that characterizes the aura and the effects of luxury in photographs of advertising campaigns in the youth market and popular market: one of them is the performing body. The bodies are articulated to account for the brand identity and the behavior of the audience for which the campaign is intended.A fotografia publicitária de moda, por meio de seus arranjos estéticos, procura produzir o sentido da marca, sua identidade e personalidade. Nessas imagens, o corpo e a performance passam a ser elementos importantes na produção de moda, principalmente na construção de uma aura do luxo em mensagens publicitárias de marcas do mercado jovem e popular. O objetivo deste artigo é investigar como o corpo performático se articula nas fotografias publicitárias de moda contemporânea, ao produzir arranjos estéticos e efeitos de sentido de luxo em marcas de moda populares e jovens. A pesquisa se classifica como qualitativa e exploratória e utiliza o método de estudo de caso. Como principal resultado constata-se que pelas imagens abordadas tem-se indicadores que apontam para um certo padrão que caracteriza a aura e os efeitos do luxo e um deles é o corpo performático. Os corpos se articulam de forma a dar conta da identidade da marca e do comportamento do público a que se destina a campanha de publicidade.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2022-12-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/161110.26563/dobras.i36.1611dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 36 (2022); 183-2032358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1611/775https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessDel-Vechio, Roberta Bona, Rafael José 2022-12-05T21:25:09Zoai:ojs.dobras.emnuvens.com.br:article/1611Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:50.124697Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
Corpo, performance e a fotografia publicitária de moda: a aura de luxo em marcas do mercado jovem e popular
title Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
spellingShingle Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
Del-Vechio, Roberta
Fashion
Advertising Photography
Body
Lux
Popular fashion
Moda
Fotografia publicitária
Corpo
Luxo
Moda popular
title_short Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
title_full Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
title_fullStr Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
title_full_unstemmed Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
title_sort Body, performance, and fashion advertising photography: the aura of luxury in youth and popular market brands
author Del-Vechio, Roberta
author_facet Del-Vechio, Roberta
Bona, Rafael José
author_role author
author2 Bona, Rafael José
author2_role author
dc.contributor.author.fl_str_mv Del-Vechio, Roberta
Bona, Rafael José
dc.subject.por.fl_str_mv Fashion
Advertising Photography
Body
Lux
Popular fashion
Moda
Fotografia publicitária
Corpo
Luxo
Moda popular
topic Fashion
Advertising Photography
Body
Lux
Popular fashion
Moda
Fotografia publicitária
Corpo
Luxo
Moda popular
description Fashion advertising photography, through its aesthetic arrangements, seeks to produce the meaning of the brand, its identity and personality. In these images, the body and performance become important elements in the production of fashion, especially in the construction of an aura of luxury in advertising messages from brands in the young and popular market. The aim of this article is to investigate how the performing body is articulated in advertising photographs of contemporary fashion, producing aesthetic arrangements and effects of a sense of luxury in popular and young fashion brands. As a main result, it appears that the images addressed have indicators that point to a certain pattern that characterizes the aura and the effects of luxury in photographs of advertising campaigns in the youth market and popular market: one of them is the performing body. The bodies are articulated to account for the brand identity and the behavior of the audience for which the campaign is intended.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1611
10.26563/dobras.i36.1611
url https://dobras.emnuvens.com.br/dobras/article/view/1611
identifier_str_mv 10.26563/dobras.i36.1611
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1611/775
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 36 (2022); 183-203
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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