Application of quality function deployment for children's clothing development

• Autor(a) principal: Cervi Imhof, Aline
• Data de Publicação: 2017
• Outros Autores: Cauchick Miguel, Paulo Augusto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Produção Online
• Texto Completo: https://www.producaoonline.org.br/rpo/article/view/2471
• topic: Quality function deployment. QFD. Children's clothing.; Desdobramento da função qualidade. QFD. Vestuário infantil.

With the increasingly demanding consumers and constant competition, organizations need to improve to meet customer needs. In this context, textile and clothing companies have strongly felt the effects of global competition, having to quickly respond to seasonal and fashion changes. Quality function deployment is a method that can present a differential for product development. It provides that customer’s perceptions of demanded quality are introduced in the product. In this sense, this paper aims to demonstrate an application of QFD in the development of children's clothing. This is a relevant industrial sector due to its great economic importance in the national economy in addition to the large participation of children's segment in this sector. A QFD conceptual model consisting of four matrices was developed and applied to the development of a piece of children's clothing. The application results showed the great importance given by customers to the safety and comfort requirements. The matrices related the demanded qualities to the development of the piece as well as the pattern, raw materials technical specifications, and parameters of the manufacturing processes, showing the influence of these quality elements in the final product quality required by the customer. It concludes that the conceptual model developed show a strong relationship of the demanded qualities in the stages of product development and manufacturing. Finally, such applications may be used in other types of garments.