The equation of the provisory politics: the communication in the dispute of affections and votes
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Compolítica |
Texto Completo: | https://revista.compolitica.org/index.php/revista/article/view/187 |
Resumo: | The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate. |
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The equation of the provisory politics: the communication in the dispute of affections and votesEquação da política provisória: a comunicação na disputa de afetos e votosEleições 2014; Campanha eleitoral; Síntese do voto2014 Elections; Election campaign; Synthesis of voteThe text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate.O texto analisa as condições políticas e dispositivos comunicacionais que incidiram na disputa entre os candidatos a governador do estado do Rio Grande do Sul (RS) no 2o Turno das eleições de 2014: o candidato vencedor, José Ivo Sartori (PMDB), e seu adversário, Tarso Genro (PT), que pretendia a reeleição. A premissa é de que, em períodos eleitorais, a política se submete a quaisquer estratégias de marketing e propaganda, desde que sem danos à imagem pública dos candidatos e capazes de capturar e fidelizar o eleitor até a urna. Trata-se de um exercício sobre a o processo de construção do candidato ideal, do inimigo e do projeto político, a partir das competências do Horário Gratuito de Propaganda Eleitoral (HGPE), para experimentar a hipótese de que o tempo delimitado e a urgência de mecanismos de persuasão constituem a equação da política provisória, determinada pela combinação entre a síntese política, a síntese pessoal e a síntese comunicacional que traduzem o projeto e o candidato.Associação Brasileira de Pesquisadores em Comunicação e Política2018-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/18710.21878/compolitica.2018.8.2.187Compolítica; Vol. 8 No. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68Compolítica; v. 8 n. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-682236-478110.21878/compolitica.2018.8.2reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/187/215Copyright (c) 2018 Compolíticainfo:eu-repo/semantics/openAccessWeber, Maria HelenaLuz, Ana Javesde Barreras, Sandra Bitencourt2021-07-13T04:58:37Zoai:ojs2.compolitica.ojsbrasil.com.br:article/187RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:37Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false |
dc.title.none.fl_str_mv |
The equation of the provisory politics: the communication in the dispute of affections and votes Equação da política provisória: a comunicação na disputa de afetos e votos |
title |
The equation of the provisory politics: the communication in the dispute of affections and votes |
spellingShingle |
The equation of the provisory politics: the communication in the dispute of affections and votes Weber, Maria Helena Eleições 2014; Campanha eleitoral; Síntese do voto 2014 Elections; Election campaign; Synthesis of vote |
title_short |
The equation of the provisory politics: the communication in the dispute of affections and votes |
title_full |
The equation of the provisory politics: the communication in the dispute of affections and votes |
title_fullStr |
The equation of the provisory politics: the communication in the dispute of affections and votes |
title_full_unstemmed |
The equation of the provisory politics: the communication in the dispute of affections and votes |
title_sort |
The equation of the provisory politics: the communication in the dispute of affections and votes |
author |
Weber, Maria Helena |
author_facet |
Weber, Maria Helena Luz, Ana Javes de Barreras, Sandra Bitencourt |
author_role |
author |
author2 |
Luz, Ana Javes de Barreras, Sandra Bitencourt |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Weber, Maria Helena Luz, Ana Javes de Barreras, Sandra Bitencourt |
dc.subject.por.fl_str_mv |
Eleições 2014; Campanha eleitoral; Síntese do voto 2014 Elections; Election campaign; Synthesis of vote |
topic |
Eleições 2014; Campanha eleitoral; Síntese do voto 2014 Elections; Election campaign; Synthesis of vote |
description |
The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/187 10.21878/compolitica.2018.8.2.187 |
url |
https://revista.compolitica.org/index.php/revista/article/view/187 |
identifier_str_mv |
10.21878/compolitica.2018.8.2.187 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/187/215 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Compolítica info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Compolítica |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
dc.source.none.fl_str_mv |
Compolítica; Vol. 8 No. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68 Compolítica; v. 8 n. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68 2236-4781 10.21878/compolitica.2018.8.2 reponame:Revista Compolítica instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) instacron:ABPCP |
instname_str |
Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
instacron_str |
ABPCP |
institution |
ABPCP |
reponame_str |
Revista Compolítica |
collection |
Revista Compolítica |
repository.name.fl_str_mv |
Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
repository.mail.fl_str_mv |
revista@compolitica.org |
_version_ |
1797049677298794496 |