The equation of the provisory politics: the communication in the dispute of affections and votes

Detalhes bibliográficos
Autor(a) principal: Weber, Maria Helena
Data de Publicação: 2018
Outros Autores: Luz, Ana Javes, de Barreras, Sandra Bitencourt
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/187
Resumo: The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate.
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spelling The equation of the provisory politics: the communication in the dispute of affections and votesEquação da política provisória: a comunicação na disputa de afetos e votosEleições 2014; Campanha eleitoral; Síntese do voto2014 Elections; Election campaign; Synthesis of voteThe text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate.O texto analisa as condições políticas e dispositivos comunicacionais que incidiram na disputa entre os candidatos a governador do estado do Rio Grande do Sul (RS) no 2o Turno das eleições de 2014: o candidato vencedor, José Ivo Sartori (PMDB), e seu adversário, Tarso Genro (PT), que pretendia a reeleição. A premissa é de que, em períodos eleitorais, a política se submete a quaisquer estratégias de marketing e propaganda, desde que sem danos à imagem pública dos candidatos e capazes de capturar e fidelizar o eleitor até a urna. Trata-se de um exercício sobre a o processo de construção do candidato ideal, do inimigo e do projeto político, a partir das competências do Horário Gratuito de Propaganda Eleitoral (HGPE), para experimentar a hipótese de que o tempo delimitado e a urgência de mecanismos de persuasão constituem a equação da política provisória, determinada pela combinação entre a síntese política, a síntese pessoal e a síntese comunicacional que traduzem o projeto e o candidato.Associação Brasileira de Pesquisadores em Comunicação e Política2018-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/18710.21878/compolitica.2018.8.2.187Compolítica; Vol. 8 No. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68Compolítica; v. 8 n. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-682236-478110.21878/compolitica.2018.8.2reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/187/215Copyright (c) 2018 Compolíticainfo:eu-repo/semantics/openAccessWeber, Maria HelenaLuz, Ana Javesde Barreras, Sandra Bitencourt2021-07-13T04:58:37Zoai:ojs2.compolitica.ojsbrasil.com.br:article/187RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:37Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv The equation of the provisory politics: the communication in the dispute of affections and votes
Equação da política provisória: a comunicação na disputa de afetos e votos
title The equation of the provisory politics: the communication in the dispute of affections and votes
spellingShingle The equation of the provisory politics: the communication in the dispute of affections and votes
Weber, Maria Helena
Eleições 2014; Campanha eleitoral; Síntese do voto
2014 Elections; Election campaign; Synthesis of vote
title_short The equation of the provisory politics: the communication in the dispute of affections and votes
title_full The equation of the provisory politics: the communication in the dispute of affections and votes
title_fullStr The equation of the provisory politics: the communication in the dispute of affections and votes
title_full_unstemmed The equation of the provisory politics: the communication in the dispute of affections and votes
title_sort The equation of the provisory politics: the communication in the dispute of affections and votes
author Weber, Maria Helena
author_facet Weber, Maria Helena
Luz, Ana Javes
de Barreras, Sandra Bitencourt
author_role author
author2 Luz, Ana Javes
de Barreras, Sandra Bitencourt
author2_role author
author
dc.contributor.author.fl_str_mv Weber, Maria Helena
Luz, Ana Javes
de Barreras, Sandra Bitencourt
dc.subject.por.fl_str_mv Eleições 2014; Campanha eleitoral; Síntese do voto
2014 Elections; Election campaign; Synthesis of vote
topic Eleições 2014; Campanha eleitoral; Síntese do voto
2014 Elections; Election campaign; Synthesis of vote
description The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/187
10.21878/compolitica.2018.8.2.187
url https://revista.compolitica.org/index.php/revista/article/view/187
identifier_str_mv 10.21878/compolitica.2018.8.2.187
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/187/215
dc.rights.driver.fl_str_mv Copyright (c) 2018 Compolítica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Compolítica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 8 No. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68
Compolítica; v. 8 n. 2 (2018): v.8 n.2 (2018): Revista Compolítica; 41-68
2236-4781
10.21878/compolitica.2018.8.2
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
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