From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012

Detalhes bibliográficos
Autor(a) principal: Quesada Tavares, Camilla
Data de Publicação: 2017
Outros Autores: Goulart Massuchin, Michele
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mediações - Revista de Ciências Sociais
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/24652
Resumo: The article aims to verify if there are similarities or differences in the in two spaces where the election campaign is: the websites of candidates and programs run on election’s free advertising time (known as HGPE). For the development of research, we chose to do a case of study on the municipal elections in Curitiba in 2012. The methodology is quantitative content analysis and the research starts with the hypothesis that the content available on both spaces are distinct, which would lead us to think that there is some independence between the different campaign modes. The results showed that part of the hypothesis is confirmed, but there are points of approximation between the two spaces, such as don’t designate much time to construct the candidate’s public image and seek to approach the scenario of the campaign.
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spelling From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012Da TV à segunda tela: análise comparativa das estratégias empregadas pelos candidatos a prefeito de Curitiba no horário eleitoral e nos websites em 2012ElectionsElection’s free advertising timeInternetCampaign strategiesEleiçõesHorário eleitoralInternetEstratégias de campanhaThe article aims to verify if there are similarities or differences in the in two spaces where the election campaign is: the websites of candidates and programs run on election’s free advertising time (known as HGPE). For the development of research, we chose to do a case of study on the municipal elections in Curitiba in 2012. The methodology is quantitative content analysis and the research starts with the hypothesis that the content available on both spaces are distinct, which would lead us to think that there is some independence between the different campaign modes. The results showed that part of the hypothesis is confirmed, but there are points of approximation between the two spaces, such as don’t designate much time to construct the candidate’s public image and seek to approach the scenario of the campaign.O artigo tem como objetivo verificar se existem proximidades ou diferenças no conteúdo disponibilizado em dois espaços distintos de campanha eleitoral: nos websites de candidatos e no Horário Gratuito de Propaganda Eleitoral (HGPE). Para o desenvolvimento da pesquisa, optou-se por fazer um estudo de caso sobre as eleições municipais de Curitiba, em 2012. A metodologia empregada é a análise quantitativa de conteúdo e parte-se da hipótese de que os conteúdos disponibilizados nos dois espaços são distintos, o que dá a ideia de independência entre os diferentes meios de campanha. Os resultados mostraram que parte da hipótese se confirma, mas que existem pontos de aproximação entre os dois espaços, como deixar de lado a formação da imagem do candidato e procurar abordar o cenário da campanha.Universidade Estadual de Londrina2017-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Empíricaapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/2465210.5433/2176-6665.2017v22n2p448Mediações - Revista de Ciências Sociais; Vol. 22 No. 2 (2017); 448-478Mediações - Revista de Ciências Sociais; Vol. 22 Núm. 2 (2017); 448-478Mediações - Revista de Ciências Sociais; v. 22 n. 2 (2017); 448-4782176-66651414-0543reponame:Mediações - Revista de Ciências Sociaisinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/24652/32283Copyright (c) 2017 Camilla Quesada Tavares, Michele Goulart Massuchininfo:eu-repo/semantics/openAccessQuesada Tavares, CamillaGoulart Massuchin, Michele2022-06-30T20:46:01Zoai:ojs.pkp.sfu.ca:article/24652Revistahttps://www.uel.br/revistas/uel/index.php/mediacoes/indexPUBhttps://www.uel.br/revistas/uel/index.php/mediacoes/oaimediacoes@uel.br2176-66652176-6665opendoar:2023-01-13T10:38:04.514249Mediações - Revista de Ciências Sociais - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
Da TV à segunda tela: análise comparativa das estratégias empregadas pelos candidatos a prefeito de Curitiba no horário eleitoral e nos websites em 2012
title From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
spellingShingle From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
Quesada Tavares, Camilla
Elections
Election’s free advertising time
Internet
Campaign strategies
Eleições
Horário eleitoral
Internet
Estratégias de campanha
title_short From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
title_full From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
title_fullStr From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
title_full_unstemmed From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
title_sort From TV to the second screen: comparative analysis of the strategies employed by candidates for mayor of Curitiba during election hours and on websites in 2012
author Quesada Tavares, Camilla
author_facet Quesada Tavares, Camilla
Goulart Massuchin, Michele
author_role author
author2 Goulart Massuchin, Michele
author2_role author
dc.contributor.author.fl_str_mv Quesada Tavares, Camilla
Goulart Massuchin, Michele
dc.subject.por.fl_str_mv Elections
Election’s free advertising time
Internet
Campaign strategies
Eleições
Horário eleitoral
Internet
Estratégias de campanha
topic Elections
Election’s free advertising time
Internet
Campaign strategies
Eleições
Horário eleitoral
Internet
Estratégias de campanha
description The article aims to verify if there are similarities or differences in the in two spaces where the election campaign is: the websites of candidates and programs run on election’s free advertising time (known as HGPE). For the development of research, we chose to do a case of study on the municipal elections in Curitiba in 2012. The methodology is quantitative content analysis and the research starts with the hypothesis that the content available on both spaces are distinct, which would lead us to think that there is some independence between the different campaign modes. The results showed that part of the hypothesis is confirmed, but there are points of approximation between the two spaces, such as don’t designate much time to construct the candidate’s public image and seek to approach the scenario of the campaign.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Empírica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/24652
10.5433/2176-6665.2017v22n2p448
url https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/24652
identifier_str_mv 10.5433/2176-6665.2017v22n2p448
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/24652/32283
dc.rights.driver.fl_str_mv Copyright (c) 2017 Camilla Quesada Tavares, Michele Goulart Massuchin
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Camilla Quesada Tavares, Michele Goulart Massuchin
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Mediações - Revista de Ciências Sociais; Vol. 22 No. 2 (2017); 448-478
Mediações - Revista de Ciências Sociais; Vol. 22 Núm. 2 (2017); 448-478
Mediações - Revista de Ciências Sociais; v. 22 n. 2 (2017); 448-478
2176-6665
1414-0543
reponame:Mediações - Revista de Ciências Sociais
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Mediações - Revista de Ciências Sociais
collection Mediações - Revista de Ciências Sociais
repository.name.fl_str_mv Mediações - Revista de Ciências Sociais - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv mediacoes@uel.br
_version_ 1797047384225611776

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