A Prefeitura de Florianópolis no Facebook: A comunicação pública das redes sociais

• Autor(a) principal: Comel, Naiza
• Data de Publicação: 2021
• Outros Autores: Brodbeck, Pedro, Quadros, Claudia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Compolítica
• Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/486
• topic: Comunicação Pública; Facebook; Prefeituras.

As a source of information for most of its users, Facebook is also important in the communication strategies of municipal governments. In this article, we retrieved some studies on the topic to search the Florianópolis Municipal Government page, identifying contents, formats and reflecting on interaction and transparency. Capital of Santa Catarina state, the town has 477.000 inhabitants and its fanpage has almost 234.000 followers. Based on the concept of Public Communication and debates on the use of social networks by public agencies, the methodological procedures used are systematic observation and Content Analysis. We noticed that the social network is used as a transparency tool, as there is an effort to publicize government actions. However, there are a reduced number of posts with links to give more details to the citizen.