Comunicação no Facebook dos governos federal brasileiro e estadual paulista: Mensagens e Realidades Contraditórias

• Autor(a) principal: Medrado, Andrea Meyer
• Data de Publicação: 2023
• Outros Autores: Cabral Filho, Adilson Vaz
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Compolítica
• Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/643
• topic: comunicação governamental; Brasil; Covid-19; Facebook

This article explores the themes that emerge from the Facebook pages of the Federal Government of Brazil and the State of São Paulo during the Covid-19 pandemic. The methodological approaches include netnographic observations and content analysis. The study analyses economic and health issues, related to the pandemic at these two government levels - Federal and State. The article incorporates notions of "uncivil society" and “necropolitics”, discussing how these manifest in a context of accelerated neoliberal reforms. The findings demonstrate that the Federal Government focused on economic measures while there was little coverage of health issues, such as prevention, counseling, and vaccinations. In contrast, the State of São Paulo had a predominance of posts on vaccination. For both campaigns, these were perceived as permanent campaign strategies rather than addressing citizens' needs.