The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics

Detalhes bibliográficos
Autor(a) principal: Marengo, Lívia Luize
Data de Publicação: 2022
Outros Autores: Soares, Allan Nunes, Romão, Henrique Rafael da Silva, Araújo, Davi Lucas Arruda de, Zilber, Silvia Novaes
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
Texto Completo: https://www.regepe.org.br/regepe/article/view/2078
Resumo: Objective: evaluate the influence of participation in cycles of the ALI Program in the innovative ambience of Medicatriz Dermocosmetics from 2013 to 2020. Investigated context: the basis of the ALI Program methodology was defined by eight premises: concrete results; use of indicators; results for Sebrae and the innovation ecosystem; involvement of the company's team; collective construction of solutions; tools; companies motivated to innovate; and ALI as a facilitator to overcome the dilemma of having a good creative potential, but without converting into innovations that provide increased sales. Intervention: adopt mechanisms to solve the diagnosed problems, some interventions of open innovation, co-creation, branding, ethnographic research, current customer, and employee satisfaction were proposed for each cycle of participation. Results: in the first cycle, eleven new products were launched using nanotechnology and sensory transversality; in the second, there was a sub-category of customers and humanized projects for customers, employees, and social circles; in the third, remodeling of workshops, creation of paid courses, school visits, supervised internship, and advanced support; and in the fourth, a model for recognizing employees was created. Conclusion: the promotion of the continued practice of innovation actions in small companies and contributions to Medicatriz permeated the four dimensions of innovation. The company understands that investment in human development increases the chances of organizations becoming productive and engaging for their employees, suppliers, and customers.
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spelling The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz DermocosmeticsLa evolución de la metodología del programa Agentes Locales de Innovación (ALI) y su aporte a la gestión de la innovación en la empresa Medicatriz DermocosméticosA evolução da metodologia do programa agentes locais de inovação (ALI) e sua contribuição para a gestão da inovação na empresa Medicatriz DermocosméticosEmpresa InovadoraEmpreendedorismoInovaçãoAgentes Locais de Inovação.Empresa innovadoraEmprendimientoInnovaciónAgentes locales de innovaciónInnovative CompanyEntrepreneurship. InnovationLocal Innovation AgentsObjective: evaluate the influence of participation in cycles of the ALI Program in the innovative ambience of Medicatriz Dermocosmetics from 2013 to 2020. Investigated context: the basis of the ALI Program methodology was defined by eight premises: concrete results; use of indicators; results for Sebrae and the innovation ecosystem; involvement of the company's team; collective construction of solutions; tools; companies motivated to innovate; and ALI as a facilitator to overcome the dilemma of having a good creative potential, but without converting into innovations that provide increased sales. Intervention: adopt mechanisms to solve the diagnosed problems, some interventions of open innovation, co-creation, branding, ethnographic research, current customer, and employee satisfaction were proposed for each cycle of participation. Results: in the first cycle, eleven new products were launched using nanotechnology and sensory transversality; in the second, there was a sub-category of customers and humanized projects for customers, employees, and social circles; in the third, remodeling of workshops, creation of paid courses, school visits, supervised internship, and advanced support; and in the fourth, a model for recognizing employees was created. Conclusion: the promotion of the continued practice of innovation actions in small companies and contributions to Medicatriz permeated the four dimensions of innovation. The company understands that investment in human development increases the chances of organizations becoming productive and engaging for their employees, suppliers, and customers.Objetivo: evaluar la influencia de la participación en los ciclos del Programa ALI, de 2013 a 2020, en el ambiente innovador de Medicatriz Dermocosméticos. Contexto investigado: la base de la metodología del Programa ALI fue definida por ocho premisas – resultados concretos; uso de indicadores; resultados para el Sebrae y el ecosistema de innovación; participación del equipo de la empresa; construcción colectiva de soluciones; instrumentos; empresas motivadas para innovar; y ALI, como facilitador para superar el dilema de tener potencial creativo, sin, sin embargo, convertirlo en innovaciones capaces de proporcionar un aumento de los ingresos. Intervención: para resolver los problemas diagnosticados, se realizaron algunas intervenciones a través de la adopción de los siguientes mecanismos, propuestos para cada ciclo de participación: innovación abierta, co-creación, marca, investigación etnográfica, satisfacción actual del cliente y del empleado. Resultados: en el primer ciclo se lanzaron 11 nuevos productos, utilizando nanotecnología y transversalidad sensorial; en el segundo, hubo una subcategorización de clientes y proyectos humanizados para clientes, empleados y círculo social; en el tercero, la remodelación de talleres, la creación de cursos remunerados, visitas escolares, pasantía supervisada y apoyo avanzado; y, en el cuarto, la creación de un modelo de reconocimiento a los empleados Conclusión: la promoción de la práctica continuada de acciones de innovación en las pequeñas empresas y los aportes a Medicatriz permearon las cuatro dimensiones de la innovación. La empresa entiende que invertir en desarrollo humano aumenta las posibilidades de que las organizaciones se vuelvan productivas y atractivas para sus empleados, proveedores y clientes.Objetivo: avaliar a influência das participações em ciclos do Programa ALI, de 2013 a 2020, na ambiência inovadora da Medicatriz Dermocosméticos. Contexto investigado: a base da metodologia do Programa ALI foi definida por oito premissas – resultados concretos; utilização de indicadores; resultados para o Sebrae e o ecossistema de inovação; envolvimento da equipe da empresa; construção coletiva das soluções; ferramentas; empresas motivadas para inovar; e ALI, como facilitador para superar o dilema de possuir potencial criativo, sem, contudo, convertê-lo em inovações capazes de proporcionar aumento no faturamento. Intervenção: para solucionar os problemas diagnosticados, algumas intervenções foram feitas por meio da adoção dos seguintes mecanismos, propostos para cada ciclo de participação: inovação aberta, cocriação, branding, pesquisa etnográfica, satisfação atual do cliente e dos colaboradores. Resultados: no primeiro ciclo, houve lançamento de 11 novos produtos, com a utilização da nanotecnologia e da transversalidade sensorial; no segundo, ocorreram a subcategorização de clientes e projetos humanizados para clientes, colaboradores e círculo social; no terceiro, houve a remodelagem de workshops, a criação de cursos pagos, visitas escolares, estágio supervisionado e suporte avançado; e, no quarto, a criação de modelo de reconhecimento dos colaboradores. Conclusão: a promoção da prática continuada de ações de inovação nas pequenas empresas e as contribuições para a Medicatriz permearam as quatro dimensões da inovação. A empresa entende que o investimento em desenvolvimento humano aumenta as chances de as organizações se tornarem produtivas e cativantes para seus colaboradores, fornecedores e clientes.  ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2022-09-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.regepe.org.br/regepe/article/view/207810.14211/ibjesb.e2078REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 2 (2022): May/Aug.; e2078REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 2 (2022): mayo/ago.; e2078REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 2 (2022): maio/ago.; e20782965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEporenghttps://www.regepe.org.br/regepe/article/view/2078/521https://www.regepe.org.br/regepe/article/view/2078/522Copyright (c) 2022 Lívia Luize Marengo, Allan Nunes Soares, Henrique Rafael da Silva Romão, Davi Lucas Arruda de Araújo, Silvia Novaes Zilberhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMarengo, Lívia LuizeSoares, Allan NunesRomão, Henrique Rafael da SilvaAraújo, Davi Lucas Arruda deZilber, Silvia Novaes2023-03-25T14:45:14Zoai:ojs.regepe.org.br:article/2078Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2023-03-25T14:45:14Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false
dc.title.none.fl_str_mv The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
La evolución de la metodología del programa Agentes Locales de Innovación (ALI) y su aporte a la gestión de la innovación en la empresa Medicatriz Dermocosméticos
A evolução da metodologia do programa agentes locais de inovação (ALI) e sua contribuição para a gestão da inovação na empresa Medicatriz Dermocosméticos
title The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
spellingShingle The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
Marengo, Lívia Luize
Empresa Inovadora
Empreendedorismo
Inovação
Agentes Locais de Inovação.
Empresa innovadora
Emprendimiento
Innovación
Agentes locales de innovación
Innovative Company
Entrepreneurship. Innovation
Local Innovation Agents
title_short The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
title_full The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
title_fullStr The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
title_full_unstemmed The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
title_sort The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics
author Marengo, Lívia Luize
author_facet Marengo, Lívia Luize
Soares, Allan Nunes
Romão, Henrique Rafael da Silva
Araújo, Davi Lucas Arruda de
Zilber, Silvia Novaes
author_role author
author2 Soares, Allan Nunes
Romão, Henrique Rafael da Silva
Araújo, Davi Lucas Arruda de
Zilber, Silvia Novaes
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Marengo, Lívia Luize
Soares, Allan Nunes
Romão, Henrique Rafael da Silva
Araújo, Davi Lucas Arruda de
Zilber, Silvia Novaes
dc.subject.por.fl_str_mv Empresa Inovadora
Empreendedorismo
Inovação
Agentes Locais de Inovação.
Empresa innovadora
Emprendimiento
Innovación
Agentes locales de innovación
Innovative Company
Entrepreneurship. Innovation
Local Innovation Agents
topic Empresa Inovadora
Empreendedorismo
Inovação
Agentes Locais de Inovação.
Empresa innovadora
Emprendimiento
Innovación
Agentes locales de innovación
Innovative Company
Entrepreneurship. Innovation
Local Innovation Agents
description Objective: evaluate the influence of participation in cycles of the ALI Program in the innovative ambience of Medicatriz Dermocosmetics from 2013 to 2020. Investigated context: the basis of the ALI Program methodology was defined by eight premises: concrete results; use of indicators; results for Sebrae and the innovation ecosystem; involvement of the company's team; collective construction of solutions; tools; companies motivated to innovate; and ALI as a facilitator to overcome the dilemma of having a good creative potential, but without converting into innovations that provide increased sales. Intervention: adopt mechanisms to solve the diagnosed problems, some interventions of open innovation, co-creation, branding, ethnographic research, current customer, and employee satisfaction were proposed for each cycle of participation. Results: in the first cycle, eleven new products were launched using nanotechnology and sensory transversality; in the second, there was a sub-category of customers and humanized projects for customers, employees, and social circles; in the third, remodeling of workshops, creation of paid courses, school visits, supervised internship, and advanced support; and in the fourth, a model for recognizing employees was created. Conclusion: the promotion of the continued practice of innovation actions in small companies and contributions to Medicatriz permeated the four dimensions of innovation. The company understands that investment in human development increases the chances of organizations becoming productive and engaging for their employees, suppliers, and customers.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.regepe.org.br/regepe/article/view/2078
10.14211/ibjesb.e2078
url https://www.regepe.org.br/regepe/article/view/2078
identifier_str_mv 10.14211/ibjesb.e2078
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://www.regepe.org.br/regepe/article/view/2078/521
https://www.regepe.org.br/regepe/article/view/2078/522
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
publisher.none.fl_str_mv ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
dc.source.none.fl_str_mv REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 2 (2022): May/Aug.; e2078
REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 2 (2022): mayo/ago.; e2078
REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 2 (2022): maio/ago.; e2078
2965-1506
reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
instacron:ANEGEPE
instname_str Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
instacron_str ANEGEPE
institution ANEGEPE
reponame_str Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
collection Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
repository.name.fl_str_mv Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
repository.mail.fl_str_mv editorialregep@gmail.com
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