From the gym to happy hour: The case of oursound

• Autor(a) principal: Santos, Djenifer Pereira dos
• Data de Publicação: 2021
• Outros Autores: Souza, Flávia Martins de, Silva, Luiz Henrique da, Schmitt, Tatiani
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
• Texto Completo: https://www.regepe.org.br/regepe/article/view/1815
• topic: Marketing; Criação de valor; Caso de ensino; Marketing; Value Generation; Teaching case; Mercadotecnia; Generación de valor; Caso de enseñanza

The study's objective: portray the added value of the OurSound application to the gym, bars, and restaurants sectors and the challenges gave the need to expand sales by the owner partners. Methodology/approach: teaching case based on facts according to micro and small companies' management experience. Originality/relevance: the teaching case portrays the activities of the company OurSound, whose differential is that it is a musical interaction application offered by the owners of establishments to their customers. Main results: the reflections, learning, and possible strategies suggested by students to meet the desires of creating value and increasing sales (with the consequent expansion of associated establishments, interaction, sociability, and engagement among users) of the studied application other of similar. Theoretical/methodological contributions: offering students living in situations related to the management of micro and small businesses to have the opportunity, being supposedly in place of partners, to discuss the dilemma presented and seek alternatives to solve it. JEL CODE: M00, M31