THE MAKING OF DECISION MAKING
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Administração (São Paulo. Online) |
Texto Completo: | https://raep.emnuvens.com.br/raep/article/view/416 |
Resumo: | Quantum Electronics was a Brazilian startup in the 1990's that was acquired by an American equity fund in 2012. They are currently the largest manufacturer of vehicle tracking and infotainment systems. The company was founded by three college friends, who are currently executives at the company: Camilo Santos, Pedro Barbosa and Luana Correa. Edward Hutter was sent by the equity fund to take over the company’s finances, but is having trouble making organizational decisions with his colleagues. As a consultant, I was called to help them improve their decision making process and project prioritization. I adapted and deployed our firm's methodology, but, in the end, its adequacy is shown to be very much in question. The author of this case study intends to explore how actual organizational decisions rely on different decision models and their assumptions, .as well as demonstrate that a decision model is neither absolutely good nor bad as its quality is context dependent. |
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THE MAKING OF DECISION MAKINGA ELABORAÇÃO DA TOMADA DE DECISÃOorganizational decision makingdecision-making modelsbounded rationalitytomada de decisão organizacionalmodelos de tomada de decisãoracionalidade limitadaQuantum Electronics was a Brazilian startup in the 1990's that was acquired by an American equity fund in 2012. They are currently the largest manufacturer of vehicle tracking and infotainment systems. The company was founded by three college friends, who are currently executives at the company: Camilo Santos, Pedro Barbosa and Luana Correa. Edward Hutter was sent by the equity fund to take over the company’s finances, but is having trouble making organizational decisions with his colleagues. As a consultant, I was called to help them improve their decision making process and project prioritization. I adapted and deployed our firm's methodology, but, in the end, its adequacy is shown to be very much in question. The author of this case study intends to explore how actual organizational decisions rely on different decision models and their assumptions, .as well as demonstrate that a decision model is neither absolutely good nor bad as its quality is context dependent.Quantum Eletronics era uma startup brasileira na década de 1990 que foi adquirida por um fundo de participações em 2012. Atualmente, a empresa é a maior fabricante de rastreadores de veículos e sistemas de entretenimento. A empresa foi fundada por três amigos de faculdade e que atualmente são os executivos da empresa: Sr. Camilo Santos, Sr. Pedro Barbosa e Sra. Luana Correa. Sr. Edward Hutter foi enviado pelo fundo de participações para administrar as finanças da companhia, mas ele está tendo dificuldade de tomar decisões organizacionais com seus colegas. Como consultor, eu fui chamado para ajudá-los a serem melhores na tomada de decisão e priorização dos projetos. Eu adaptei e implantei a metodologia de nossa firma, mas sua adequação é bastante questionável no final. Por meio deste caso de ensino, o autor quer explorar como decisões organizacionais reais contam com diferentes modelos de decisão e seus pressupostos. O autor também quer demonstrar que um modelo de decisão não é absolutamente bom ou ruim uma vez que sua qualidade depende do contexto.Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)2016-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://raep.emnuvens.com.br/raep/article/view/41610.13058/raep.2016.v17n1.416Administração: Ensino e Pesquisa; Vol. 17 No. 1 (2016): Janeiro-Abril; 177-199Administração: Ensino e Pesquisa; v. 17 n. 1 (2016): Janeiro-Abril; 177-1992358-09172177-6083reponame:Administração (São Paulo. Online)instname:Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)instacron:ANGRADenghttps://raep.emnuvens.com.br/raep/article/view/416/pdfTamura, Leonardo Yujiinfo:eu-repo/semantics/openAccess2020-10-29T14:43:28Zoai:ojs.raep.emnuvens.com.br:article/416Revistahttp://angrad.org.br/revistaPRIhttps://raep.emnuvens.com.br/raep/oaiangrad@angrad.org.br||raep@angrad.org.br2358-09172177-6083opendoar:2020-10-29T14:43:28Administração (São Paulo. Online) - Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)false |
dc.title.none.fl_str_mv |
THE MAKING OF DECISION MAKING A ELABORAÇÃO DA TOMADA DE DECISÃO |
title |
THE MAKING OF DECISION MAKING |
spellingShingle |
THE MAKING OF DECISION MAKING Tamura, Leonardo Yuji organizational decision making decision-making models bounded rationality tomada de decisão organizacional modelos de tomada de decisão racionalidade limitada |
title_short |
THE MAKING OF DECISION MAKING |
title_full |
THE MAKING OF DECISION MAKING |
title_fullStr |
THE MAKING OF DECISION MAKING |
title_full_unstemmed |
THE MAKING OF DECISION MAKING |
title_sort |
THE MAKING OF DECISION MAKING |
author |
Tamura, Leonardo Yuji |
author_facet |
Tamura, Leonardo Yuji |
author_role |
author |
dc.contributor.author.fl_str_mv |
Tamura, Leonardo Yuji |
dc.subject.por.fl_str_mv |
organizational decision making decision-making models bounded rationality tomada de decisão organizacional modelos de tomada de decisão racionalidade limitada |
topic |
organizational decision making decision-making models bounded rationality tomada de decisão organizacional modelos de tomada de decisão racionalidade limitada |
description |
Quantum Electronics was a Brazilian startup in the 1990's that was acquired by an American equity fund in 2012. They are currently the largest manufacturer of vehicle tracking and infotainment systems. The company was founded by three college friends, who are currently executives at the company: Camilo Santos, Pedro Barbosa and Luana Correa. Edward Hutter was sent by the equity fund to take over the company’s finances, but is having trouble making organizational decisions with his colleagues. As a consultant, I was called to help them improve their decision making process and project prioritization. I adapted and deployed our firm's methodology, but, in the end, its adequacy is shown to be very much in question. The author of this case study intends to explore how actual organizational decisions rely on different decision models and their assumptions, .as well as demonstrate that a decision model is neither absolutely good nor bad as its quality is context dependent. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://raep.emnuvens.com.br/raep/article/view/416 10.13058/raep.2016.v17n1.416 |
url |
https://raep.emnuvens.com.br/raep/article/view/416 |
identifier_str_mv |
10.13058/raep.2016.v17n1.416 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://raep.emnuvens.com.br/raep/article/view/416/pdf |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) |
publisher.none.fl_str_mv |
Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) |
dc.source.none.fl_str_mv |
Administração: Ensino e Pesquisa; Vol. 17 No. 1 (2016): Janeiro-Abril; 177-199 Administração: Ensino e Pesquisa; v. 17 n. 1 (2016): Janeiro-Abril; 177-199 2358-0917 2177-6083 reponame:Administração (São Paulo. Online) instname:Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) instacron:ANGRAD |
instname_str |
Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) |
instacron_str |
ANGRAD |
institution |
ANGRAD |
reponame_str |
Administração (São Paulo. Online) |
collection |
Administração (São Paulo. Online) |
repository.name.fl_str_mv |
Administração (São Paulo. Online) - Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) |
repository.mail.fl_str_mv |
angrad@angrad.org.br||raep@angrad.org.br |
_version_ |
1754212518871433216 |