TEACHING ENTREPRENEURSHIP IN CAMPUS-BASED UNDERGRADUATE ADMINISTRATION COURSES IN FORTALEZA: A STUDY OF THE PEDAGOGIC CONTENT AND TOOLS

• Autor(a) principal: Rocha, Estevão Lima de Carvalho
• Data de Publicação: 2011
• Outros Autores: Bacchi, Gino Augusto, Guerra, Diego de Souza, Rôla Júnior, Estélio Menezes, Pinheiro, Daniel Rodriguez de Carvalho
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/160
• topic: entrepreneurship education; administration courses; business schools; documentary research; content; teaching tools; ensino do empreendedorismo; cursos de Administração. pesquisa documental; conteúdos; instrumentos pedagógicos.

This study proposes a discussion of the content and strategies used for teaching entrepreneurship in Higher Education Institutions (HEI), in the city of Fortaleza. Entrepreneurship is a phenomenon associated with the economy and human behavior (FILLION, 1999b), especially innovative behavior (CARLAND; CARLAND, 2009). The debate over whether entrepreneurship can be considered an innate ability has raised the following question: does the conventionally taught entrepreneurship offered as part of undergraduate courses in administration take into account the teaching prerogatives required in the education of an entrepreneur? The methods are themselves in search of documentary sources. The time frame was the first half of 2010. The results point to the fact that in the initial phase, a significant number of the HEIs surveyed did not include the teaching of entrepreneurship when planning their courses. Among those that did, there is a predominance for teaching techniques based on traditional content exhibition. Therefore, in the institutions studied, the teaching process does not focus on the formation of entrepreneurship as téchnê. The focus is on information rather than training.