Report of creation and dissemination of campaign with artificial generative intelligence

Detalhes bibliográficos
Autor(a) principal: Farias, Bruno Serviliano Santos
Data de Publicação: 2023
Outros Autores: Menezes, Francisco Vinícius de Lima, Pacheco, Maiara do Nascimento, Lima, Mithelle Estefany Araújo De, Almeida, Nilton Pereira, Nabate, Rodrigo Coelho, Figueiredo De Oliveira, Ana Emília
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/718
Resumo: The present study discusses the inauguration of five specialized digital libraries in dentistry, underscoring the pivotal role of Generative Artificial Intelligence (GAI) in the procedures of information creation and dissemination. Initially, the importance of these innovative knowledge mechanisms in the current societal context is emphasized, as well as the significant contribution of GAI in shaping new informational paradigms. The launching campaign of the libraries is described, highlighting the fundamental influence of GAI in the design of promotional materials. Artificial Intelligence proved to be essential in orchestrating several stages of the project, analyzing and suggesting strategic options. Finally, the impact of this technology on design and communication processes is discussed. The shift from a vertical and hierarchical relationship between humans and machines towards a more horizontal and collaborative interaction is stressed.
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spelling Report of creation and dissemination of campaign with artificial generative intelligenceRelato de creación y divulgación de campaña con inteligencia artificial generativaRelato de criação e divulgação de campanha com inteligência artificial generativa Inteligência Artificial GenerativaConcepçãoDivulgaçãoGenerative Artificial IntelligenceConceptionDisclosureInteligencia Artificial GenerativaConcepciónDivulgaciónThe present study discusses the inauguration of five specialized digital libraries in dentistry, underscoring the pivotal role of Generative Artificial Intelligence (GAI) in the procedures of information creation and dissemination. Initially, the importance of these innovative knowledge mechanisms in the current societal context is emphasized, as well as the significant contribution of GAI in shaping new informational paradigms. The launching campaign of the libraries is described, highlighting the fundamental influence of GAI in the design of promotional materials. Artificial Intelligence proved to be essential in orchestrating several stages of the project, analyzing and suggesting strategic options. Finally, the impact of this technology on design and communication processes is discussed. The shift from a vertical and hierarchical relationship between humans and machines towards a more horizontal and collaborative interaction is stressed.El presente estudio aborda la inauguración de cinco bibliotecas digitales especializadas en odontología, destacando el papel crucial de la Inteligencia Artificial Generativa (IAG) en los procedimientos de creación y diseminación de información. Inicialmente, se resalta la importancia de esos innovadores mecanismos de conocimiento en el contexto de la sociedad actual, así como la contribución significativa de la IAG en la formulación de nuevos paradigmas informativos. En la campaña de lanzamiento de las bibliotecas se describe la influencia fundamental de IAG en el diseño de los materiales promocionales. La Inteligencia Artificial se mostró primordial en la orquestación de varias etapas del proyecto, analizando y sugiriendo opciones estratégicas. Finalmente, se discute el impacto de esta tecnología en los procesos de diseño y comunicación. Se enfatiza el desplazamiento de una relación vertical y jerárquica entre lo humano y la máquina para una interacción más horizontal y colaborativa.O presente estudo aborda a inauguração de cinco bibliotecas digitais especializadas em odontologia, salientando o papel crucial da Inteligência Artificial Generativa (IAG) nos procedimentos de criação e disseminação de informações. Inicialmente, é ressaltada a importância desses inovadores mecanismos de conhecimento no contexto da sociedade atual, assim como a contribuição significativa da IAG na formulação de novos paradigmas informativos. Na campanha de lançamento das bibliotecas é descrita a influência fundamental da IAG na concepção dos materiais promocionais. A Inteligência Artificial mostrou-se primordial na orquestração de várias etapas do projeto, analisando e sugerindo opções estratégicas. Por fim, discute-se o impacto desta tecnologia nos processos de design e comunicação. Enfatiza-se o deslocamento de uma relação vertical e hierarquizada entre o humano e a máquina para uma interação mais horizontal e colaborativa.Universidade Anhambi Murumbi2023-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/71810.29147/datjournal.v8i4.718DAT Journal; Vol. 8 No. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-99DAT Journal; Vol. 8 Núm. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-99DAT Journal; v. 8 n. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-992526-178910.29147/datjournal.v8i4reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/718/573Copyright (c) 2023 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFarias, Bruno Serviliano SantosMenezes, Francisco Vinícius de LimaPacheco, Maiara do NascimentoLima, Mithelle Estefany Araújo DeAlmeida, Nilton PereiraNabate, Rodrigo CoelhoFigueiredo De Oliveira, Ana Emília2024-01-30T18:09:59Zoai:ojs.datjournal.anhembi.br:article/718Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2024-01-30T18:09:59DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Report of creation and dissemination of campaign with artificial generative intelligence
Relato de creación y divulgación de campaña con inteligencia artificial generativa
Relato de criação e divulgação de campanha com inteligência artificial generativa
title Report of creation and dissemination of campaign with artificial generative intelligence
spellingShingle Report of creation and dissemination of campaign with artificial generative intelligence
Farias, Bruno Serviliano Santos
Inteligência Artificial Generativa
Concepção
Divulgação
Generative Artificial Intelligence
Conception
Disclosure
Inteligencia Artificial Generativa
Concepción
Divulgación
title_short Report of creation and dissemination of campaign with artificial generative intelligence
title_full Report of creation and dissemination of campaign with artificial generative intelligence
title_fullStr Report of creation and dissemination of campaign with artificial generative intelligence
title_full_unstemmed Report of creation and dissemination of campaign with artificial generative intelligence
title_sort Report of creation and dissemination of campaign with artificial generative intelligence
author Farias, Bruno Serviliano Santos
author_facet Farias, Bruno Serviliano Santos
Menezes, Francisco Vinícius de Lima
Pacheco, Maiara do Nascimento
Lima, Mithelle Estefany Araújo De
Almeida, Nilton Pereira
Nabate, Rodrigo Coelho
Figueiredo De Oliveira, Ana Emília
author_role author
author2 Menezes, Francisco Vinícius de Lima
Pacheco, Maiara do Nascimento
Lima, Mithelle Estefany Araújo De
Almeida, Nilton Pereira
Nabate, Rodrigo Coelho
Figueiredo De Oliveira, Ana Emília
author2_role author
author
author
author
author
author
dc.contributor.author.fl_str_mv Farias, Bruno Serviliano Santos
Menezes, Francisco Vinícius de Lima
Pacheco, Maiara do Nascimento
Lima, Mithelle Estefany Araújo De
Almeida, Nilton Pereira
Nabate, Rodrigo Coelho
Figueiredo De Oliveira, Ana Emília
dc.subject.por.fl_str_mv Inteligência Artificial Generativa
Concepção
Divulgação
Generative Artificial Intelligence
Conception
Disclosure
Inteligencia Artificial Generativa
Concepción
Divulgación
topic Inteligência Artificial Generativa
Concepção
Divulgação
Generative Artificial Intelligence
Conception
Disclosure
Inteligencia Artificial Generativa
Concepción
Divulgación
description The present study discusses the inauguration of five specialized digital libraries in dentistry, underscoring the pivotal role of Generative Artificial Intelligence (GAI) in the procedures of information creation and dissemination. Initially, the importance of these innovative knowledge mechanisms in the current societal context is emphasized, as well as the significant contribution of GAI in shaping new informational paradigms. The launching campaign of the libraries is described, highlighting the fundamental influence of GAI in the design of promotional materials. Artificial Intelligence proved to be essential in orchestrating several stages of the project, analyzing and suggesting strategic options. Finally, the impact of this technology on design and communication processes is discussed. The shift from a vertical and hierarchical relationship between humans and machines towards a more horizontal and collaborative interaction is stressed.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/718
10.29147/datjournal.v8i4.718
url https://datjournal.anhembi.br/dat/article/view/718
identifier_str_mv 10.29147/datjournal.v8i4.718
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/718/573
dc.rights.driver.fl_str_mv Copyright (c) 2023 DAT Journal
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 DAT Journal
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 8 No. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-99
DAT Journal; Vol. 8 Núm. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-99
DAT Journal; v. 8 n. 4 (2023): 4º ENCONTRO DESIGN, ARTE E TECNOLOGIA; 84-99
2526-1789
10.29147/datjournal.v8i4
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
_version_ 1797239920150970368

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