Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/700 |
Resumo: | In the past three decades, designers have adopted an innovative position as practitioner- researchers in universities by conducting academic research through their creative practice. Many scholars have acknowledged and discussed the will to communicate through creative means. Such endeavours have always been part of the learning and teaching in Graphic Design but how practice-led research sits within university institutions at the undergraduate level requires further investigation. This article offers insights into five design practitioners developing research projects led by the practice, of academics at Auckland University of Technology, in Auckland, New Zealand. These undergraduate candidates are undertaking research by creative practice in the broad field of Visual Communication Design. These new practitioners/researchers to the academic space feel profound and unsettled tensions, for whom traditional research approaches seem too ordered to capture the dynamism of the inquiry process, which lies at the heart of their creative practice. They seek an approach that can offer high levels of interdisciplinarity and focus on skill and competence to produce insights into a socio-material iterative design process. The article presents, with a commentary on practice, five projects operating in the context of complex problems young designers face and their understanding of the design work as it relates to practice and research. The article contributes to advancing a shift in higher design education towards creative practice as an approach to research, promoting the social and the cultural rather than design that is industrially driven. While working within this scope, it is envisaged that some arguments and inferences will have applicability beyond the Aotearoa and for other creative practices, practitioners and researchers. |
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Creative practice as research: an undergraduate practice-led project in Communication Design in New ZealandPractica criativa como pesquisa: um projeto de pesquisa conduzida pela prática en Design de Comunicação na Nova ZelândiaPrática criativa como pesquisa: um projeto de pesquisa conduzida pela prática em Design de Comunicação na Nova ZelândiaDesign de Comunicação na Nova ZelândiaPesquisa em DesignEducação em DesignDesign gráficoPesquisa guiada pela práticaCommunication Design in New ZealandDesign ResearchDesign EducationGraphic DesignPractice-led researchDiseño de Comunicación en Nueva ZelandaInvestigación de diseñoEducación en DiseñoDiseño gráficoInvestigación guiada por la prácticaIn the past three decades, designers have adopted an innovative position as practitioner- researchers in universities by conducting academic research through their creative practice. Many scholars have acknowledged and discussed the will to communicate through creative means. Such endeavours have always been part of the learning and teaching in Graphic Design but how practice-led research sits within university institutions at the undergraduate level requires further investigation. This article offers insights into five design practitioners developing research projects led by the practice, of academics at Auckland University of Technology, in Auckland, New Zealand. These undergraduate candidates are undertaking research by creative practice in the broad field of Visual Communication Design. These new practitioners/researchers to the academic space feel profound and unsettled tensions, for whom traditional research approaches seem too ordered to capture the dynamism of the inquiry process, which lies at the heart of their creative practice. They seek an approach that can offer high levels of interdisciplinarity and focus on skill and competence to produce insights into a socio-material iterative design process. The article presents, with a commentary on practice, five projects operating in the context of complex problems young designers face and their understanding of the design work as it relates to practice and research. The article contributes to advancing a shift in higher design education towards creative practice as an approach to research, promoting the social and the cultural rather than design that is industrially driven. While working within this scope, it is envisaged that some arguments and inferences will have applicability beyond the Aotearoa and for other creative practices, practitioners and researchers.En las últimas tres décadas, los diseñadores han adoptado una posición innovadora como practicantes-investigadores en las universidades mediante la realización de investigaciones académicas a través de su práctica creativa. Muchos académicos han reconocido y discutido la voluntad de comunicarse a través de medios creativos. Dichos esfuerzos siempre han sido parte del aprendizaje y la enseñanza en Diseño Gráfico, pero la forma en que la investigación dirigida por la práctica se ubica dentro de las instituciones universitarias a nivel de pregrado requiere más investigación. Este artículo ofrece información sobre cinco profesionales del diseño que desarrollan proyectos de investigación dirigidos por la práctica de académicos de la Universidad Tecnológica de Auckland, en Auckland, Nueva Zelanda. Estos candidatos universitarios están realizando investigaciones mediante la práctica creativa en el amplio campo del Diseño de Comunicación Visual. Estos nuevos practicantes/investigadores del espacio académico sienten tensiones profundas e inestables, para quienes los enfoques de investigación tradicionales parecen demasiado ordenados para capturar el dinamismo del proceso de indagación, que se encuentra en el corazón de su práctica creativa. Buscan un enfoque que pueda ofrecer altos niveles de interdisciplinariedad y centrarse en la habilidad y la competencia para producir conocimientos sobre un proceso de diseño iterativo sociomaterial. El artículo presenta, con un comentario sobre la práctica, cinco proyectos que operan en el contexto de problemas complejos que enfrentan los jóvenes diseñadores y su comprensión del trabajo de diseño en relación con la práctica y la investigación. El artículo contribuye a impulsar un cambio en la educación superior en diseño hacia la práctica creativa como un enfoque de la investigación, promoviendo lo social y lo cultural en lugar del diseño impulsado industrialmente. Mientras se trabaja dentro de este ámbito, se prevé que algunos argumentos e inferencias tengan aplicabilidad más allá del Aotearoa y para otras prácticas creativas, practicantes e investigadores.Nas últimas três décadas, os designers adotaram uma posição inovadora como pesquisadores-praticantes nas universidades, conduzindo pesquisas acadêmicas por meio de sua prática criativa. Muitos estudiosos reconheceram e discutiram a vontade de se comunicar por meios criativos. Tais empreendimentos sempre fizeram parte do aprendizado e ensino em Design Gráfico, mas como a pesquisa orientada para a prática se situa nas instituições universitárias no nível de graduação requer uma investigação mais aprofundada. Este artigo oferece insights sobre cinco profissionais de design desenvolvendo projetos de pesquisa liderados pela prática de acadêmicos da Auckland University of Technology, em Auckland, Nova Zelândia. Esses candidatos de graduação estão realizando pesquisas pela prática criativa no amplo campo do Design de Comunicação Visual. Estes novos praticantes/investigadores para o espaço acadêmico sentem tensões profundas e instáveis, para quem as abordagens tradicionais de investigação parecem demasiado ordenadas para captar o dinamismo do processo de investigação, que está no cerne da sua prática criativa. Eles buscam uma abordagem que possa oferecer altos níveis de interdisciplinaridade e focar na habilidade e competência para produzir insights em um processo de design iterativo sociomaterial. O artigo apresenta, com comentários sobre a prática, cinco projetos que operam no contexto de problemas complexos que jovens designers enfrentam e sua compreensão do trabalho de design no que se refere à prática e à pesquisa. O artigo contribui para promover uma mudança no ensino superior de design em direção à prática criativa como uma abordagem de pesquisa, promovendo o social e o cultural em vez do design orientado industrialmente. Ao trabalhar neste âmbito, prevê-se que alguns argumentos e inferências tenham aplicabilidade para além do Aotearoa e para outras práticas criativas, praticantes e investigadores.Universidade Anhambi Murumbi2023-03-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/70010.29147/datjournal.v8i1.700DAT Journal; Vol. 8 No. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 5-41DAT Journal; Vol. 8 Núm. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 5-41DAT Journal; v. 8 n. 1 (2023): Design, Art and Technology + LINK Practice-led Research Group - Auckland University of Technology AUT Dossier; 5-412526-178910.29147/datjournal.v8i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIenghttps://datjournal.anhembi.br/dat/article/view/700/509Copyright (c) 2023 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMortensen Steagall, MarcosGrieve, Fiona2023-03-15T22:46:40Zoai:ojs.datjournal.anhembi.br:article/700Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2023-03-15T22:46:40DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand Practica criativa como pesquisa: um projeto de pesquisa conduzida pela prática en Design de Comunicação na Nova Zelândia Prática criativa como pesquisa: um projeto de pesquisa conduzida pela prática em Design de Comunicação na Nova Zelândia |
title |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
spellingShingle |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand Mortensen Steagall, Marcos Design de Comunicação na Nova Zelândia Pesquisa em Design Educação em Design Design gráfico Pesquisa guiada pela prática Communication Design in New Zealand Design Research Design Education Graphic Design Practice-led research Diseño de Comunicación en Nueva Zelanda Investigación de diseño Educación en Diseño Diseño gráfico Investigación guiada por la práctica |
title_short |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
title_full |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
title_fullStr |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
title_full_unstemmed |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
title_sort |
Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand |
author |
Mortensen Steagall, Marcos |
author_facet |
Mortensen Steagall, Marcos Grieve, Fiona |
author_role |
author |
author2 |
Grieve, Fiona |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Mortensen Steagall, Marcos Grieve, Fiona |
dc.subject.por.fl_str_mv |
Design de Comunicação na Nova Zelândia Pesquisa em Design Educação em Design Design gráfico Pesquisa guiada pela prática Communication Design in New Zealand Design Research Design Education Graphic Design Practice-led research Diseño de Comunicación en Nueva Zelanda Investigación de diseño Educación en Diseño Diseño gráfico Investigación guiada por la práctica |
topic |
Design de Comunicação na Nova Zelândia Pesquisa em Design Educação em Design Design gráfico Pesquisa guiada pela prática Communication Design in New Zealand Design Research Design Education Graphic Design Practice-led research Diseño de Comunicación en Nueva Zelanda Investigación de diseño Educación en Diseño Diseño gráfico Investigación guiada por la práctica |
description |
In the past three decades, designers have adopted an innovative position as practitioner- researchers in universities by conducting academic research through their creative practice. Many scholars have acknowledged and discussed the will to communicate through creative means. Such endeavours have always been part of the learning and teaching in Graphic Design but how practice-led research sits within university institutions at the undergraduate level requires further investigation. This article offers insights into five design practitioners developing research projects led by the practice, of academics at Auckland University of Technology, in Auckland, New Zealand. These undergraduate candidates are undertaking research by creative practice in the broad field of Visual Communication Design. These new practitioners/researchers to the academic space feel profound and unsettled tensions, for whom traditional research approaches seem too ordered to capture the dynamism of the inquiry process, which lies at the heart of their creative practice. They seek an approach that can offer high levels of interdisciplinarity and focus on skill and competence to produce insights into a socio-material iterative design process. The article presents, with a commentary on practice, five projects operating in the context of complex problems young designers face and their understanding of the design work as it relates to practice and research. The article contributes to advancing a shift in higher design education towards creative practice as an approach to research, promoting the social and the cultural rather than design that is industrially driven. While working within this scope, it is envisaged that some arguments and inferences will have applicability beyond the Aotearoa and for other creative practices, practitioners and researchers. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/700 10.29147/datjournal.v8i1.700 |
url |
https://datjournal.anhembi.br/dat/article/view/700 |
identifier_str_mv |
10.29147/datjournal.v8i1.700 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/700/509 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 DAT Journal https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 DAT Journal https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 8 No. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 5-41 DAT Journal; Vol. 8 Núm. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 5-41 DAT Journal; v. 8 n. 1 (2023): Design, Art and Technology + LINK Practice-led Research Group - Auckland University of Technology AUT Dossier; 5-41 2526-1789 10.29147/datjournal.v8i1 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
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1797239920111124480 |