Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art

Detalhes bibliográficos
Autor(a) principal: Godoy, Guilherme Tadeu de
Data de Publicação: 2022
Outros Autores: Oliveira, Mirtes Marins de
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/534
Resumo: This article seeks to understand the appropriation of design functions in the construction of visual manifestations with critical and political discourse, in order to transpose the hegemonic idea that design is dedicated to conceptions of marketing products focused on visual or marketing solutions. Furthermore, it seeks to intensify the possibility of a design that uses conceptual artifices to produce not only artistic, but also socio-political value; For this purpose, we use the example of the production of the feminist collective Guerrilla Girls, developed and adapted for the exhibition at the São Paulo Museum of Art, which proposed the transversality of the use of graphic design as an expression of activist art.
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spelling Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of ArtDiseño gráfico y activismo: análisis del trabajo del colectivo Guerrilla Girls para el Museo de Arte de São Paulo Design graphique et activisme : analyse du travail du collectif Guerrilla Girls pour le Musée d'Art de São PauloDesign gráfico e ativismo: análise da obra do coletivo Guerrilla Girls para o Museu de Arte de São PauloDesignAtivismoDesign GráficoFeminismoDesignGraphic DesignActivismFeminismDiseñoDiseño GráficoActivismoFeminismoThis article seeks to understand the appropriation of design functions in the construction of visual manifestations with critical and political discourse, in order to transpose the hegemonic idea that design is dedicated to conceptions of marketing products focused on visual or marketing solutions. Furthermore, it seeks to intensify the possibility of a design that uses conceptual artifices to produce not only artistic, but also socio-political value; For this purpose, we use the example of the production of the feminist collective Guerrilla Girls, developed and adapted for the exhibition at the São Paulo Museum of Art, which proposed the transversality of the use of graphic design as an expression of activist art.Este artículo busca comprender la apropiación de las funciones del diseño en la construcción de manifestaciones visuales con discurso crítico y político, para transponer la idea hegemónica de que el diseño se dedica a concepciones de produc­tos de marketing enfocados en soluciones visuales o de marketing. Además, busca intensificar la posibilidad de un diseño que utilice artificios conceptuales para pro­ducir valor no solo artístico, sino también sociopolítico; Para ello, el ejemplo es la producción del colectivo feminista Guerrilla Girls, desarrollada y adaptada para la exposición en el Museo de Arte de São Paulo, que proponía la transversalidad del uso del diseño gráfico como expresión del arte activista.A abordagem aqui proposta busca entender a apropriação das funções do design na construção de manifestações visuais com discurso crítico e político, a fim de transpor a ideia hegemônica de que o design se dedica a concepções de produtos mercadológicos focadas em soluções visuais para problemas de cunho também mercadológico. Além disso, se busca intensificar a possibilidade de um design que usa de artifícios conceituais de produção de valor não somente artístico, mas também sócio-político, utilizando para tanto o exemplo da produção do coletivo feminista Guerrilla Girls desenvolvida e adaptada para a exposição do Museu de Arte de São Paulo, e que propôs uma transversalidade do uso do design gráfico como expressão de arte ativista.Universidade Anhambi Murumbi2022-03-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/53410.29147/datjournal.v7i1.534DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 64-76DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 64-76DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 64-762526-178910.29147/datjournal.v7i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/534/378Copyright (c) 2022 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGodoy, Guilherme Tadeu deOliveira, Mirtes Marins de2022-03-29T12:15:39Zoai:ojs.datjournal.anhembi.br:article/534Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-29T12:15:39DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
Diseño gráfico y activismo: análisis del trabajo del colectivo Guerrilla Girls para el Museo de Arte de São Paulo
Design graphique et activisme : analyse du travail du collectif Guerrilla Girls pour le Musée d'Art de São Paulo
Design gráfico e ativismo: análise da obra do coletivo Guerrilla Girls para o Museu de Arte de São Paulo
title Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
spellingShingle Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
Godoy, Guilherme Tadeu de
Design
Ativismo
Design Gráfico
Feminismo
Design
Graphic Design
Activism
Feminism
Diseño
Diseño Gráfico
Activismo
Feminismo
title_short Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
title_full Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
title_fullStr Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
title_full_unstemmed Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
title_sort Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
author Godoy, Guilherme Tadeu de
author_facet Godoy, Guilherme Tadeu de
Oliveira, Mirtes Marins de
author_role author
author2 Oliveira, Mirtes Marins de
author2_role author
dc.contributor.author.fl_str_mv Godoy, Guilherme Tadeu de
Oliveira, Mirtes Marins de
dc.subject.por.fl_str_mv Design
Ativismo
Design Gráfico
Feminismo
Design
Graphic Design
Activism
Feminism
Diseño
Diseño Gráfico
Activismo
Feminismo
topic Design
Ativismo
Design Gráfico
Feminismo
Design
Graphic Design
Activism
Feminism
Diseño
Diseño Gráfico
Activismo
Feminismo
description This article seeks to understand the appropriation of design functions in the construction of visual manifestations with critical and political discourse, in order to transpose the hegemonic idea that design is dedicated to conceptions of marketing products focused on visual or marketing solutions. Furthermore, it seeks to intensify the possibility of a design that uses conceptual artifices to produce not only artistic, but also socio-political value; For this purpose, we use the example of the production of the feminist collective Guerrilla Girls, developed and adapted for the exhibition at the São Paulo Museum of Art, which proposed the transversality of the use of graphic design as an expression of activist art.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/534
10.29147/datjournal.v7i1.534
url https://datjournal.anhembi.br/dat/article/view/534
identifier_str_mv 10.29147/datjournal.v7i1.534
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/534/378
dc.rights.driver.fl_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 64-76
DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 64-76
DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 64-76
2526-1789
10.29147/datjournal.v7i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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