Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal

Detalhes bibliográficos
Autor(a) principal: Bento, Mateus
Data de Publicação: 2022
Outros Autores: Carvalho, Célia
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/550
Resumo: The article is part of the Design, Communication and Visual Project Manage­ment Research Line in the Master of Design at UFAM. The aim is to investigate the interdisciplinarity between Design and Communication in the context of professional practice to develop a visual proposal for cooperative work for the Communication De­partment of the Federal University of Amazonas. The methodological procedures in­volve bibliographical research and case study. The results indicate that the activities of the sector are mostly directed to operational actions, being necessary the strategic positioning of the areas to achieve interdisciplinarity, which implies the understand­ing that Design is not limited to graphic projects, but that it gradually integrates decision-making, articulating knowledge, techniques, and processes with the other members of the department.
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spelling Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposalDiseño y Comunicación en el Departamento de Comunicación de la Universidad Federal de Amazonas: una propuesta visualDesign e Comunicação na Assessoria de Comunicação da Universidade Federal do Amazonas: uma proposta visualDesignComunicaçãoInterdisciplinaridadeAssessoria de ComunicaçãoUniversidadeDesignCommunicationInterdisciplinarityCommunication DepartmentUniversityDiseñoComunicaciónInterdisciplinariedadDepartamento de ComunicaciónUniversidadThe article is part of the Design, Communication and Visual Project Manage­ment Research Line in the Master of Design at UFAM. The aim is to investigate the interdisciplinarity between Design and Communication in the context of professional practice to develop a visual proposal for cooperative work for the Communication De­partment of the Federal University of Amazonas. The methodological procedures in­volve bibliographical research and case study. The results indicate that the activities of the sector are mostly directed to operational actions, being necessary the strategic positioning of the areas to achieve interdisciplinarity, which implies the understand­ing that Design is not limited to graphic projects, but that it gradually integrates decision-making, articulating knowledge, techniques, and processes with the other members of the department.El artículo se enmarca en la Línea de Investigación Diseño, Comunicación y Gestión de Proyectos Visuales del Programa de Posgrado en Diseño - PPGD de la UFAM. El objetivo es investigar la interdisciplinariedad entre Diseño y Comunicación en el con­texto de la práctica profesional para el desarrollo de una propuesta visual de trabajo conjunto para el Departamento de Comunicación de la Universidad Federal del Am­azonas. Los procedimientos metodológicos involucran la investigación bibliográfica y el estudio de casos. Los resultados indican que las actividades de ASCOM se dirigen mayoritariamente a acciones operativas, requiriendo el posicionamiento estratégico de las áreas del sector para lograr la interdisciplinariedad, lo que implica en el Diseño el pensamiento que no se limita a proyectos gráficos, sino que lo integra paulatinamente con la toma de decisiones, articulando conocimientos, técnicas y procesos con los demás integrantes del deparmento.O artigo se enquadra na Linha de Pesquisa Design, Comunicação e Gestão de Projetos Visuais no Programa de Pós-Graduação em Design - PPGD da UFAM. O objetivo é investigar a interdisciplinaridade entre o Design e a Comunicação no contexto da prática profissional para a elaboração de uma proposta visual de trabalho conjunto para a Assessoria de Comunicação da Universidade Federal do Amazonas. Os procedimentos metodológicos envol­vem a pesquisa bibliográfica e o estudo de caso. Os resultados indicam que as atividades da ASCOM estão direcionadas majoritariamente às ações operacio­nais, sendo necessário o posicionamento estratégico das áreas do setor para o alcance da interdisciplinaridade, o que implica ao Design o pensamento que não o limite aos projetos gráficos, mas o integre gradualmente a tomada de decisões, articulando os conhecimentos, as técnicas e os processos com os demais membros da assessoria.Universidade Anhambi Murumbi2022-03-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/55010.29147/datjournal.v7i1.550DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 245-261DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 245-261DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 245-2612526-178910.29147/datjournal.v7i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/550/411Copyright (c) 2022 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBento, MateusCarvalho, Célia2022-03-28T18:52:23Zoai:ojs.datjournal.anhembi.br:article/550Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-28T18:52:23DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
Diseño y Comunicación en el Departamento de Comunicación de la Universidad Federal de Amazonas: una propuesta visual
Design e Comunicação na Assessoria de Comunicação da Universidade Federal do Amazonas: uma proposta visual
title Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
spellingShingle Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
Bento, Mateus
Design
Comunicação
Interdisciplinaridade
Assessoria de Comunicação
Universidade
Design
Communication
Interdisciplinarity
Communication Department
University
Diseño
Comunicación
Interdisciplinariedad
Departamento de Comunicación
Universidad
title_short Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
title_full Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
title_fullStr Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
title_full_unstemmed Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
title_sort Design and Communication at the Communication Department of the Federal University of Amazonas: a visual proposal
author Bento, Mateus
author_facet Bento, Mateus
Carvalho, Célia
author_role author
author2 Carvalho, Célia
author2_role author
dc.contributor.author.fl_str_mv Bento, Mateus
Carvalho, Célia
dc.subject.por.fl_str_mv Design
Comunicação
Interdisciplinaridade
Assessoria de Comunicação
Universidade
Design
Communication
Interdisciplinarity
Communication Department
University
Diseño
Comunicación
Interdisciplinariedad
Departamento de Comunicación
Universidad
topic Design
Comunicação
Interdisciplinaridade
Assessoria de Comunicação
Universidade
Design
Communication
Interdisciplinarity
Communication Department
University
Diseño
Comunicación
Interdisciplinariedad
Departamento de Comunicación
Universidad
description The article is part of the Design, Communication and Visual Project Manage­ment Research Line in the Master of Design at UFAM. The aim is to investigate the interdisciplinarity between Design and Communication in the context of professional practice to develop a visual proposal for cooperative work for the Communication De­partment of the Federal University of Amazonas. The methodological procedures in­volve bibliographical research and case study. The results indicate that the activities of the sector are mostly directed to operational actions, being necessary the strategic positioning of the areas to achieve interdisciplinarity, which implies the understand­ing that Design is not limited to graphic projects, but that it gradually integrates decision-making, articulating knowledge, techniques, and processes with the other members of the department.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/550
10.29147/datjournal.v7i1.550
url https://datjournal.anhembi.br/dat/article/view/550
identifier_str_mv 10.29147/datjournal.v7i1.550
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/550/411
dc.rights.driver.fl_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 245-261
DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 245-261
DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 245-261
2526-1789
10.29147/datjournal.v7i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
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instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
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reponame_str DATJournal
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repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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