Type selection in the context of editorial design: A qualitative approach for identification criteria

Detalhes bibliográficos
Autor(a) principal: Vonni Meürer de Lima, Mary
Data de Publicação: 2016
Outros Autores: Santos Gonçalves, Berenice
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/15
Resumo: The typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market.
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spelling Type selection in the context of editorial design: A qualitative approach for identification criteriaSelección tipográfica en el contexto del diseño editorial: Un enfoque cualitativo para identificar critériosSeleção tipográfica no contexto do design editorial: Uma abordagem qualitativa para identificação de critériosdesign editorialtipografiacritérios de seleçãoconsulta a especialistaseditorial designtypographyselection criteriaexpert adviceThe typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market.O processo de seleção tipográfica constitui uma das etapas fundamentais para a o desenvolvimento de projetos de design editorial, onde a tipografia deve favorecer uma leitura imersiva. Diante do crescente número de fontes digitais disponíveis no mercado, com diferentes estilos e características este processo torna-se mais complexo principalmente para acadêmicos e profissionais em início de carreira. Buscando elencar critérios que possam orientar este processo foi realizada uma pesquisa qualitativa formalizada a partir de uma consulta a especialistas em tipografia e design editorial, para identificar os critérios adotados no processo de seleção tipográfica. Ao final da pesquisa observou-se que os critérios apontados pelos especialistas corroboram e completam a revisão de literatura, acrescentando relevantes considerações sobre licenciamento de fontes e o posicionamento da publicação no mercado.Universidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/1510.29147/2526-1789.DAT.2016v1i1p107-115DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 107-115DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 107-115DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 107-1152526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/15/10Vonni Meürer de Lima, MarySantos Gonçalves, Bereniceinfo:eu-repo/semantics/openAccess2020-06-09T14:16:41Zoai:ojs.datjournal.anhembi.br:article/15Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:16:41DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Type selection in the context of editorial design: A qualitative approach for identification criteria
Selección tipográfica en el contexto del diseño editorial: Un enfoque cualitativo para identificar critérios
Seleção tipográfica no contexto do design editorial: Uma abordagem qualitativa para identificação de critérios
title Type selection in the context of editorial design: A qualitative approach for identification criteria
spellingShingle Type selection in the context of editorial design: A qualitative approach for identification criteria
Vonni Meürer de Lima, Mary
design editorial
tipografia
critérios de seleção
consulta a especialistas
editorial design
typography
selection criteria
expert advice
title_short Type selection in the context of editorial design: A qualitative approach for identification criteria
title_full Type selection in the context of editorial design: A qualitative approach for identification criteria
title_fullStr Type selection in the context of editorial design: A qualitative approach for identification criteria
title_full_unstemmed Type selection in the context of editorial design: A qualitative approach for identification criteria
title_sort Type selection in the context of editorial design: A qualitative approach for identification criteria
author Vonni Meürer de Lima, Mary
author_facet Vonni Meürer de Lima, Mary
Santos Gonçalves, Berenice
author_role author
author2 Santos Gonçalves, Berenice
author2_role author
dc.contributor.author.fl_str_mv Vonni Meürer de Lima, Mary
Santos Gonçalves, Berenice
dc.subject.por.fl_str_mv design editorial
tipografia
critérios de seleção
consulta a especialistas
editorial design
typography
selection criteria
expert advice
topic design editorial
tipografia
critérios de seleção
consulta a especialistas
editorial design
typography
selection criteria
expert advice
description The typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/15
10.29147/2526-1789.DAT.2016v1i1p107-115
url https://datjournal.anhembi.br/dat/article/view/15
identifier_str_mv 10.29147/2526-1789.DAT.2016v1i1p107-115
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/15/10
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 107-115
DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 107-115
DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 107-115
2526-1789
10.29147/dat.v1i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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