Type selection in the context of editorial design: A qualitative approach for identification criteria
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/15 |
Resumo: | The typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market. |
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Type selection in the context of editorial design: A qualitative approach for identification criteriaSelección tipográfica en el contexto del diseño editorial: Un enfoque cualitativo para identificar critériosSeleção tipográfica no contexto do design editorial: Uma abordagem qualitativa para identificação de critériosdesign editorialtipografiacritérios de seleçãoconsulta a especialistaseditorial designtypographyselection criteriaexpert adviceThe typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market.O processo de seleção tipográfica constitui uma das etapas fundamentais para a o desenvolvimento de projetos de design editorial, onde a tipografia deve favorecer uma leitura imersiva. Diante do crescente número de fontes digitais disponíveis no mercado, com diferentes estilos e características este processo torna-se mais complexo principalmente para acadêmicos e profissionais em início de carreira. Buscando elencar critérios que possam orientar este processo foi realizada uma pesquisa qualitativa formalizada a partir de uma consulta a especialistas em tipografia e design editorial, para identificar os critérios adotados no processo de seleção tipográfica. Ao final da pesquisa observou-se que os critérios apontados pelos especialistas corroboram e completam a revisão de literatura, acrescentando relevantes considerações sobre licenciamento de fontes e o posicionamento da publicação no mercado.Universidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/1510.29147/2526-1789.DAT.2016v1i1p107-115DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 107-115DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 107-115DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 107-1152526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/15/10Vonni Meürer de Lima, MarySantos Gonçalves, Bereniceinfo:eu-repo/semantics/openAccess2020-06-09T14:16:41Zoai:ojs.datjournal.anhembi.br:article/15Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:16:41DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
Type selection in the context of editorial design: A qualitative approach for identification criteria Selección tipográfica en el contexto del diseño editorial: Un enfoque cualitativo para identificar critérios Seleção tipográfica no contexto do design editorial: Uma abordagem qualitativa para identificação de critérios |
title |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
spellingShingle |
Type selection in the context of editorial design: A qualitative approach for identification criteria Vonni Meürer de Lima, Mary design editorial tipografia critérios de seleção consulta a especialistas editorial design typography selection criteria expert advice |
title_short |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
title_full |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
title_fullStr |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
title_full_unstemmed |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
title_sort |
Type selection in the context of editorial design: A qualitative approach for identification criteria |
author |
Vonni Meürer de Lima, Mary |
author_facet |
Vonni Meürer de Lima, Mary Santos Gonçalves, Berenice |
author_role |
author |
author2 |
Santos Gonçalves, Berenice |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Vonni Meürer de Lima, Mary Santos Gonçalves, Berenice |
dc.subject.por.fl_str_mv |
design editorial tipografia critérios de seleção consulta a especialistas editorial design typography selection criteria expert advice |
topic |
design editorial tipografia critérios de seleção consulta a especialistas editorial design typography selection criteria expert advice |
description |
The typographic selection process is one of the fundamental steps for the development of editorial design projects, where the typography should favor an immersive reading. Faced with the growing number of digital sources available in the market with different styles and characteristics this process becomes more complex primarily for academics and professionals in early career. Seeking to list criteria that can guide this process a qualitative research was carried out, formalized from a query to 6 specialists in typography and editorial design, to identify the criteria used in the process of typographic selection. At the end of the study it was observed that the criteria mentioned by experts corroborate and complete the literature review, adding relevant licensing considerations sources and positioning of the publication on the market. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-11-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/15 10.29147/2526-1789.DAT.2016v1i1p107-115 |
url |
https://datjournal.anhembi.br/dat/article/view/15 |
identifier_str_mv |
10.29147/2526-1789.DAT.2016v1i1p107-115 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/15/10 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 107-115 DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 107-115 DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 107-115 2526-1789 10.29147/dat.v1i1 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
_version_ |
1797239920620732416 |