The customer experience in the interior design project of Gucci Garden Galleria

Detalhes bibliográficos
Autor(a) principal: Ferreira Rosete, Maria Elvira
Data de Publicação: 2022
Outros Autores: Prado, Gilbertto
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/650
Resumo: This article presents the theories of experience economy and experiential design as new approaches for the creation process of interior design projects for concept stores. As object of analysis, we will study the Gucci Garden Gallery, thw concept store for the Gucci brand in Florence, Italy. We will seek to illustrate through this case how the interior design project may achieve greater creative potentiL then fluidity when intertwined with other artistic languages. We understand that the concepts of experience economy and experiential design demonstrate a new layer in the consummer market. The store environment must offer more that just the selling of products. In order to gain and maintain, they must also offer experience.
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spelling The customer experience in the interior design project of Gucci Garden GalleriaLa experiencia del cliente en el proyecto de diseño de interiores de la Gucci Garden GalleriaA experiência do cliente no projeto de design de interiores da Gucci Garden GalleriaEconomia da ExperiênciaDesign ExperiencialDesign de InterioresLojas ConceitoGucci Garden GalleriaExperience EconomyExperiential DesignInterior DesignConcept StoreGucci Garden GalleriaEconomía de la experienciadiseño experiencialdiseño de interiorestiendas conceptualesGucci Garden GalleriaThis article presents the theories of experience economy and experiential design as new approaches for the creation process of interior design projects for concept stores. As object of analysis, we will study the Gucci Garden Gallery, thw concept store for the Gucci brand in Florence, Italy. We will seek to illustrate through this case how the interior design project may achieve greater creative potentiL then fluidity when intertwined with other artistic languages. We understand that the concepts of experience economy and experiential design demonstrate a new layer in the consummer market. The store environment must offer more that just the selling of products. In order to gain and maintain, they must also offer experience.El artículo presenta las teorías de la economía de la experiencia y el diseño experiencial como nuevos enfoques en el proceso de creación de proyectos de interiorismo de tiendas. Como objeto de análisis definimos la Gucci Garden Galleria, una concept store de la marca Gucci en Florencia, Italia. A través de este caso, demostraremos cómo el proyecto de interiorismo puede adquirir un mayor potencial creativo al utilizar varios lenguajes artísticos. Entendemos que los conceptos de economía de la experiencia y diseño experiencial demuestran que existe una nueva demanda del mercado de consumo. El entorno de la tienda debe ofrecer algo más que vender productos. Para conquistar y fidelizar a sus clientes, las tiendas deben ofrecer experiencia.O artigo apresenta as teorias da economia da experiência e o do design experiencial como novas abordagens no processo de criação de projetos de design de interiores de lojas. Como objeto de análise, definimos a Gucci Garden Galleria, loja conceito da marca Gucci em Florença na Itália. Através deste caso, demonstraremos como o projeto de design de interiores pode adquirir maior potencial criativo ao utilizar várias linguagens artísticas. Entendemos que os conceitos da economia da experiência e do design experiencial demonstram que existe uma nova demanda de mercado de consumo. O ambiente da loja deve oferecer mais do que a venda de produtos. As lojas para conquistar e fidelizar os seus clientes devem propor experiência.Universidade Anhambi Murumbi2022-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/65010.29147/datjournal.v7i3.650DAT Journal; Vol. 7 No. 3 (2022): Design, Art and Technology + Jewelry Design Dossier ; 90-103DAT Journal; Vol. 7 Núm. 3 (2022): Design, Arte y Tecnología + Dossier De Diseño de Joyas; 90-103DAT Journal; v. 7 n. 3 (2022): Design, Arte E Tecnologia + Dossiê Design de Joias ; 90-1032526-178910.29147/datjournal.v7i3reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/650/454https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFerreira Rosete, Maria Elvira Prado, Gilbertto2022-10-24T18:08:24Zoai:ojs.datjournal.anhembi.br:article/650Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-10-24T18:08:24DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The customer experience in the interior design project of Gucci Garden Galleria
La experiencia del cliente en el proyecto de diseño de interiores de la Gucci Garden Galleria
A experiência do cliente no projeto de design de interiores da Gucci Garden Galleria
title The customer experience in the interior design project of Gucci Garden Galleria
spellingShingle The customer experience in the interior design project of Gucci Garden Galleria
Ferreira Rosete, Maria Elvira
Economia da Experiência
Design Experiencial
Design de Interiores
Lojas Conceito
Gucci Garden Galleria
Experience Economy
Experiential Design
Interior Design
Concept Store
Gucci Garden Galleria
Economía de la experiencia
diseño experiencial
diseño de interiores
tiendas conceptuales
Gucci Garden Galleria
title_short The customer experience in the interior design project of Gucci Garden Galleria
title_full The customer experience in the interior design project of Gucci Garden Galleria
title_fullStr The customer experience in the interior design project of Gucci Garden Galleria
title_full_unstemmed The customer experience in the interior design project of Gucci Garden Galleria
title_sort The customer experience in the interior design project of Gucci Garden Galleria
author Ferreira Rosete, Maria Elvira
author_facet Ferreira Rosete, Maria Elvira
Prado, Gilbertto
author_role author
author2 Prado, Gilbertto
author2_role author
dc.contributor.author.fl_str_mv Ferreira Rosete, Maria Elvira
Prado, Gilbertto
dc.subject.por.fl_str_mv Economia da Experiência
Design Experiencial
Design de Interiores
Lojas Conceito
Gucci Garden Galleria
Experience Economy
Experiential Design
Interior Design
Concept Store
Gucci Garden Galleria
Economía de la experiencia
diseño experiencial
diseño de interiores
tiendas conceptuales
Gucci Garden Galleria
topic Economia da Experiência
Design Experiencial
Design de Interiores
Lojas Conceito
Gucci Garden Galleria
Experience Economy
Experiential Design
Interior Design
Concept Store
Gucci Garden Galleria
Economía de la experiencia
diseño experiencial
diseño de interiores
tiendas conceptuales
Gucci Garden Galleria
description This article presents the theories of experience economy and experiential design as new approaches for the creation process of interior design projects for concept stores. As object of analysis, we will study the Gucci Garden Gallery, thw concept store for the Gucci brand in Florence, Italy. We will seek to illustrate through this case how the interior design project may achieve greater creative potentiL then fluidity when intertwined with other artistic languages. We understand that the concepts of experience economy and experiential design demonstrate a new layer in the consummer market. The store environment must offer more that just the selling of products. In order to gain and maintain, they must also offer experience.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/650
10.29147/datjournal.v7i3.650
url https://datjournal.anhembi.br/dat/article/view/650
identifier_str_mv 10.29147/datjournal.v7i3.650
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/650/454
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 3 (2022): Design, Art and Technology + Jewelry Design Dossier ; 90-103
DAT Journal; Vol. 7 Núm. 3 (2022): Design, Arte y Tecnología + Dossier De Diseño de Joyas; 90-103
DAT Journal; v. 7 n. 3 (2022): Design, Arte E Tecnologia + Dossiê Design de Joias ; 90-103
2526-1789
10.29147/datjournal.v7i3
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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