Fashion images on magazines: A typology proposition

Detalhes bibliográficos
Autor(a) principal: Calza, Márlon Uliana
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/496
Resumo: This article analyses and highlights images from printed fashion magazines that, from a standpoint of their graphic, visual, editorial, journalistic, commercial, or conceptual characteristics could be divided into images that are photographic, pictorial, or hybrid. The text, which is essentially qualitative, and founded on bibliographic and documental research, attempts to revisit the typology of fashion images, proposed and identified by Calza (2015a). Images from those magazines are identified as (i) photographic images: fashion stills, documental photography and fashion editorial photography; (ii) pictures and drawings: croquis, illustrations, and technical fashion designs; (iii) hybrids. The ways in which the images are used as the focus center of the fashion magazines’ graphic projects are evidence of how they help define their editorial and commercial traits, molding their forms and contents according to the themes that are published.
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spelling Fashion images on magazines: A typology propositionImágenes de moda en revista: Una propuesta de tipologíaImagens de moda em revista: Uma proposta de tipologiaRevista de modaImagens fotográficasImagens pictóricasImagens híbridasImagens híbridasFashion photographyPictorial imagesHybrid imagesRevista de modaImágenes fotográficasImágenes pictóricasImágenes híbridasThis article analyses and highlights images from printed fashion magazines that, from a standpoint of their graphic, visual, editorial, journalistic, commercial, or conceptual characteristics could be divided into images that are photographic, pictorial, or hybrid. The text, which is essentially qualitative, and founded on bibliographic and documental research, attempts to revisit the typology of fashion images, proposed and identified by Calza (2015a). Images from those magazines are identified as (i) photographic images: fashion stills, documental photography and fashion editorial photography; (ii) pictures and drawings: croquis, illustrations, and technical fashion designs; (iii) hybrids. The ways in which the images are used as the focus center of the fashion magazines’ graphic projects are evidence of how they help define their editorial and commercial traits, molding their forms and contents according to the themes that are published.El artículo problematiza y evidencia, en el proyecto gráfico de revistas impresas de moda, modalidades de imagen de moda que, al atendieren a los aspectos gráfico-visuales, editoriales, periodísticos, comerciales o conceptuales, subdivídanse en imágenes de cuño fotográfico, pictórico e híbrido. Esencialmente cualitativo y, fundamentado por las investigaciones bibliográfica y documental, el texto rescata la tipología de imágenes de moda identificada y propuesta por Calza (2015a). A partir de los periódicos movilizados, son identificadas, entonces, (i) imágenes de cuño fotográfico, asociadas a los stills de moda, a las fotografías documentales y a las fotografías para editoriales de moda; (ii) imágenes de cuño pictórico, asociadas a bocetos e ilustraciones autorales, además de los dibujos técnicos de moda; y, (iii) imágenes híbridas. Buscase valorar las imágenes en el proyecto gráfico de las revistas de moda, evidenciándose el modo tal estas auxilian en la definición de sus dimensiones editorial y comercial, moldeando sus formas y contenidos a los temas publicados.O artigo problematiza e evidencia, no projeto gráfico de revistas impressas de moda, modalidades de imagem de moda que, ao atenderem a aspectos gráfico-visuais, editoriais, jornalísticos, comerciais ou conceituais, se subdividem em imagens de cunho fotográfico, pictórico e híbrido. Essencialmente qualitativo e, fundamentado pelas pesquisas bibliográfica e documental, o texto resgata a tipologia de imagens de moda identificada e proposta por Calza (2015a). A partir dos periódicos mobilizados, são identificadas, então, (i) imagens de cunho fotográfico, associadas aos stills de moda, às fotografias documentais e às fotografias para editoriais de moda; (ii) imagens de cunho pictórico, associadas a croquis e ilustrações autorais, além dos desenhos técnicos de moda; e, (iii) imagens híbridas. Procura-se valorizar as imagens no projeto gráfico das revistas de moda, evidenciando-se o modo como estas auxiliam na definição das suas dimensões editorial e comercial, moldando suas formas e conteúdos aos temas publicados.Universidade Anhambi Murumbi2021-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/49610.29147/datjournal.v6i4.496DAT Journal; Vol. 6 No. 4 (2021): Design + Art + Technology; 119-141DAT Journal; Vol. 6 Núm. 4 (2021): Diseño + Arte + Tecnología; 119-141DAT Journal; v. 6 n. 4 (2021): Design + Arte + Tecnologia; 119-1412526-178910.29147/datjournal.v6i4reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/496/353https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCalza, Márlon Uliana2022-03-29T12:21:38Zoai:ojs.datjournal.anhembi.br:article/496Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-29T12:21:38DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Fashion images on magazines: A typology proposition
Imágenes de moda en revista: Una propuesta de tipología
Imagens de moda em revista: Uma proposta de tipologia
title Fashion images on magazines: A typology proposition
spellingShingle Fashion images on magazines: A typology proposition
Calza, Márlon Uliana
Revista de moda
Imagens fotográficas
Imagens pictóricas
Imagens híbridas
Imagens híbridas
Fashion photography
Pictorial images
Hybrid images
Revista de moda
Imágenes fotográficas
Imágenes pictóricas
Imágenes híbridas
title_short Fashion images on magazines: A typology proposition
title_full Fashion images on magazines: A typology proposition
title_fullStr Fashion images on magazines: A typology proposition
title_full_unstemmed Fashion images on magazines: A typology proposition
title_sort Fashion images on magazines: A typology proposition
author Calza, Márlon Uliana
author_facet Calza, Márlon Uliana
author_role author
dc.contributor.author.fl_str_mv Calza, Márlon Uliana
dc.subject.por.fl_str_mv Revista de moda
Imagens fotográficas
Imagens pictóricas
Imagens híbridas
Imagens híbridas
Fashion photography
Pictorial images
Hybrid images
Revista de moda
Imágenes fotográficas
Imágenes pictóricas
Imágenes híbridas
topic Revista de moda
Imagens fotográficas
Imagens pictóricas
Imagens híbridas
Imagens híbridas
Fashion photography
Pictorial images
Hybrid images
Revista de moda
Imágenes fotográficas
Imágenes pictóricas
Imágenes híbridas
description This article analyses and highlights images from printed fashion magazines that, from a standpoint of their graphic, visual, editorial, journalistic, commercial, or conceptual characteristics could be divided into images that are photographic, pictorial, or hybrid. The text, which is essentially qualitative, and founded on bibliographic and documental research, attempts to revisit the typology of fashion images, proposed and identified by Calza (2015a). Images from those magazines are identified as (i) photographic images: fashion stills, documental photography and fashion editorial photography; (ii) pictures and drawings: croquis, illustrations, and technical fashion designs; (iii) hybrids. The ways in which the images are used as the focus center of the fashion magazines’ graphic projects are evidence of how they help define their editorial and commercial traits, molding their forms and contents according to the themes that are published.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/496
10.29147/datjournal.v6i4.496
url https://datjournal.anhembi.br/dat/article/view/496
identifier_str_mv 10.29147/datjournal.v6i4.496
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/496/353
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 6 No. 4 (2021): Design + Art + Technology; 119-141
DAT Journal; Vol. 6 Núm. 4 (2021): Diseño + Arte + Tecnología; 119-141
DAT Journal; v. 6 n. 4 (2021): Design + Arte + Tecnologia; 119-141
2526-1789
10.29147/datjournal.v6i4
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
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instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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