Qual a aplicação do design no planejamento estratégico da empresa?

Detalhes bibliográficos
Autor(a) principal: Louzada, Juliana da Silva
Data de Publicação: 2022
Outros Autores: Sales, Laina Priscila de Oliveira, Ruschival, Claudete Barbosa, Michels, Caren, Pacheco, Almir de Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/611
Resumo: The objective of this article is to identify how the strategic within organizations can be innovative by integrating the design thinking methodology. This was demonstrated through a practical application of one of the phases of the Design thinking methodology, called ideation, within a higher organizational phase, called strategic. The methodology used was bibliographic, and sought to conceptualize the three main topics of the theoretical framework: Design Management, Design Thinking and Strategic Planning. The results obtained indicate that the use of design thinking for strategic planning, in the stage of strategic planning of the situation, presents many answers, as it has a problem-solving capacity, and the objectives planned by the company are elaborated for the efficient understanding of the problem that want to resolve.
id ANHE-1_f5ea36936aab7a47b66277c9dcfd3b96
oai_identifier_str oai:ojs.datjournal.anhembi.br:article/611
network_acronym_str ANHE-1
network_name_str DATJournal
repository_id_str
spelling Qual a aplicação do design no planejamento estratégico da empresa?Gestão de DesignDesign ThinkingPlanejamentoDesign ManagementDesign ThinkingStrategic planningGestión del DiseñoEl pensamiento de diseñoPlanificación estratégicaThe objective of this article is to identify how the strategic within organizations can be innovative by integrating the design thinking methodology. This was demonstrated through a practical application of one of the phases of the Design thinking methodology, called ideation, within a higher organizational phase, called strategic. The methodology used was bibliographic, and sought to conceptualize the three main topics of the theoretical framework: Design Management, Design Thinking and Strategic Planning. The results obtained indicate that the use of design thinking for strategic planning, in the stage of strategic planning of the situation, presents many answers, as it has a problem-solving capacity, and the objectives planned by the company are elaborated for the efficient understanding of the problem that want to resolve.El objetivo de este artículo es identificar cómo se puede innovar la planificación estratégica dentro de las organizaciones a partir de la adhesión a la metodología del pensamiento de diseño. Esto se demostró a través de la aplicación práctica de una de las fases de la metodología Design Thinking, denominada ideación, dentro del más alto nivel organizacional de una empresa, denominado estratégico. La metodología utilizada fue bibliográfica, y buscó conceptualizar los tres temas principales del marco teórico: Gestión del Diseño, Design Thinking y Planificación Estratégica. Los resultados obtenidos indican que el uso del pensamiento de diseño para la planificación estratégica, en la etapa de análisis de la situación, demuestra ser muy eficiente, ya que tiene la capacidad de traer muchas respuestas y soluciones innovadoras a los objetivos previstos por la empresa y las preguntas formuladas. sobre la comprensión del problema a resolver.O objetivo deste artigo é identificar de que forma o planejamento estratégico dentro das organizações pode ser inovado a partir da adesão da metodologia design thinking. Isso foi demonstrado através de uma aplicação prática de uma das fases da metodologia Design thinking, chamada ideação, dentro do mais alto nível organizacional de uma empresa, chamado estratégico. A metodologia utilizada foi de caráter bibliográfico, e buscou conceituar os três tópicos principais do referencial teórico: Gestão do Design, Design Thinking, e Planejamento Estratégico. Os resultados obtidos indicam que a utilização do design thinking para o planejamento estratégico, na etapa da análise da situação, se mostra muito eficiente, pois possui a capacidade de trazer muitas respostas, e soluções inovadoras aos objetivos pretendidos pela empresa, e questionamentos realizados quanto ao entendimento do problema que se deseja solucionar.Universidade Anhambi Murumbi2022-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/61110.29147/datjournal.v7i2.611DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 198-209DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 198-209DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 198-2092526-178910.29147/datjournal.v7i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/611/430https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLouzada, Juliana da SilvaSales, Laina Priscila de OliveiraRuschival, Claudete BarbosaMichels, CarenPacheco, Almir de Souza2022-06-22T20:54:29Zoai:ojs.datjournal.anhembi.br:article/611Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-06-22T20:54:29DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Qual a aplicação do design no planejamento estratégico da empresa?
title Qual a aplicação do design no planejamento estratégico da empresa?
spellingShingle Qual a aplicação do design no planejamento estratégico da empresa?
Louzada, Juliana da Silva
Gestão de Design
Design Thinking
Planejamento
Design Management
Design Thinking
Strategic planning
Gestión del Diseño
El pensamiento de diseño
Planificación estratégica
title_short Qual a aplicação do design no planejamento estratégico da empresa?
title_full Qual a aplicação do design no planejamento estratégico da empresa?
title_fullStr Qual a aplicação do design no planejamento estratégico da empresa?
title_full_unstemmed Qual a aplicação do design no planejamento estratégico da empresa?
title_sort Qual a aplicação do design no planejamento estratégico da empresa?
author Louzada, Juliana da Silva
author_facet Louzada, Juliana da Silva
Sales, Laina Priscila de Oliveira
Ruschival, Claudete Barbosa
Michels, Caren
Pacheco, Almir de Souza
author_role author
author2 Sales, Laina Priscila de Oliveira
Ruschival, Claudete Barbosa
Michels, Caren
Pacheco, Almir de Souza
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Louzada, Juliana da Silva
Sales, Laina Priscila de Oliveira
Ruschival, Claudete Barbosa
Michels, Caren
Pacheco, Almir de Souza
dc.subject.por.fl_str_mv Gestão de Design
Design Thinking
Planejamento
Design Management
Design Thinking
Strategic planning
Gestión del Diseño
El pensamiento de diseño
Planificación estratégica
topic Gestão de Design
Design Thinking
Planejamento
Design Management
Design Thinking
Strategic planning
Gestión del Diseño
El pensamiento de diseño
Planificación estratégica
description The objective of this article is to identify how the strategic within organizations can be innovative by integrating the design thinking methodology. This was demonstrated through a practical application of one of the phases of the Design thinking methodology, called ideation, within a higher organizational phase, called strategic. The methodology used was bibliographic, and sought to conceptualize the three main topics of the theoretical framework: Design Management, Design Thinking and Strategic Planning. The results obtained indicate that the use of design thinking for strategic planning, in the stage of strategic planning of the situation, presents many answers, as it has a problem-solving capacity, and the objectives planned by the company are elaborated for the efficient understanding of the problem that want to resolve.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/611
10.29147/datjournal.v7i2.611
url https://datjournal.anhembi.br/dat/article/view/611
identifier_str_mv 10.29147/datjournal.v7i2.611
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/611/430
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 198-209
DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 198-209
DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 198-209
2526-1789
10.29147/datjournal.v7i2
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
_version_ 1797239922240782336

Registros relacionados