A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do ANHEMBI |
Texto Completo: | http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1763 |
Resumo: | In the present research was referred to Hospitality in alternative means of hosting, promoted by the shared economy, specifically on the Airbnb website. The manifestation of Hospitality was approached with a focus on the shared economy, highlighting the current moment, where several services could be offered by the internet site, while virtual communities were formed allowing the narrowing of relations between individuals. The alternative lodging were described, initially with information of the historical passages and evolved to the discussion of the shared economy, detailing the operation of the Airbnb website. The host-guest relationship were considered within the context, going through the competitive advantage of this model. The problem of this research were approached with the question of: What is the perception of hospitality and quality by Brazilian users who have stayed through the Airbnb site in the last twelve months, with the general objective of: Identify in groups of Brazilian users of the services through the Airbnb website, what is the perception during the hosting. The specific objectives were: to evaluate the hospitality perceptions of the Brazilian users during the lodging; to evaluate the pleasure of Brazilian users during their stay; to evaluate the influence of the economic benefits perceived by the purchase of lodging and to evaluate the degree of satisfaction of the Brazilian users during the lodging. The hypotheses formulated to validate this study were: H1- Hospitality perceived by the user of the alternative means of accommodation positively influences the Satisfaction; H2- Perceived Pleasure by the user of alternative hosting media positively influences the satisfaction of alternative lodging services and H3- Perceived Economic Benefit positively influences the satisfaction of users of alternative lodging services. In the first stage of this study, the theoretical framework was elaborated through bibliographic research based on books and scientific articles published in periodicals. In the second stage, for the design of the research, quantitative approaches were made, with the application of a questionnaire based on a Likert type scale with people who stayed through the Airbnb site. The scales had the contribution of previous studies, notably: Hamari, Sjöklint and Ukkonen (2015). The data were tabulated later in the SmartPLS software for the assembly of the structural equations model, verification of the hypothesis and completion of the objective. The sample of the research pointed out that the feeling of security, reception and economic benefit are important factors in the perception of hospitality by the guests who use the virtual platform of the Airbnb website. |
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Biblioteca Digital de Teses e Dissertações do ANHEMBI |
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Moretti, Sérgio Luiz do Amaralhttp://lattes.cnpq.br/1686957518540720http://lattes.cnpq.br/2664909374214753POLAZZO, Ana Paula Carli2019-10-14T14:27:55Z2018-02-28POLAZZO, Ana Paula Carli. A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil. 2018. 96 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1763In the present research was referred to Hospitality in alternative means of hosting, promoted by the shared economy, specifically on the Airbnb website. The manifestation of Hospitality was approached with a focus on the shared economy, highlighting the current moment, where several services could be offered by the internet site, while virtual communities were formed allowing the narrowing of relations between individuals. The alternative lodging were described, initially with information of the historical passages and evolved to the discussion of the shared economy, detailing the operation of the Airbnb website. The host-guest relationship were considered within the context, going through the competitive advantage of this model. The problem of this research were approached with the question of: What is the perception of hospitality and quality by Brazilian users who have stayed through the Airbnb site in the last twelve months, with the general objective of: Identify in groups of Brazilian users of the services through the Airbnb website, what is the perception during the hosting. The specific objectives were: to evaluate the hospitality perceptions of the Brazilian users during the lodging; to evaluate the pleasure of Brazilian users during their stay; to evaluate the influence of the economic benefits perceived by the purchase of lodging and to evaluate the degree of satisfaction of the Brazilian users during the lodging. The hypotheses formulated to validate this study were: H1- Hospitality perceived by the user of the alternative means of accommodation positively influences the Satisfaction; H2- Perceived Pleasure by the user of alternative hosting media positively influences the satisfaction of alternative lodging services and H3- Perceived Economic Benefit positively influences the satisfaction of users of alternative lodging services. In the first stage of this study, the theoretical framework was elaborated through bibliographic research based on books and scientific articles published in periodicals. In the second stage, for the design of the research, quantitative approaches were made, with the application of a questionnaire based on a Likert type scale with people who stayed through the Airbnb site. The scales had the contribution of previous studies, notably: Hamari, Sjöklint and Ukkonen (2015). The data were tabulated later in the SmartPLS software for the assembly of the structural equations model, verification of the hypothesis and completion of the objective. The sample of the research pointed out that the feeling of security, reception and economic benefit are important factors in the perception of hospitality by the guests who use the virtual platform of the Airbnb website.Na presente pesquisa foi referenciada a Hospitalidade em meios alternativos de hospedagem, promovidos pela economia compartilhada, especificamente no site Airbnb. A manifestação da hospitalidade foi abordada com foco na economia compartilhada, destacando o momento atual, onde diversos serviços podem ser oferecidos pelos sites na internet, enquanto comunidades virtuais se formam possibilitando o estreitamento das relações entre os indivíduos. Os meios de hospedagem alternativos foram descritos, inicialmente com informações das passagens históricas e evoluíram para a discussão da economia compartilhada, detalhando a operacionalização do site Airbnb. A relação anfitrião-hóspede foi considerada dentro de todo o contexto, passando pela vantagem competitiva deste modelo. O problema da pesquisa foi: Qual a percepção de hospitalidade e qualidade pelos usuários brasileiros que se hospedaram por meio do site Airbnb, nos últimos doze meses, sendo que a mesma teve como objetivo geral: Identificar em grupos de usuários brasileiros dos serviços do site Airbnb, qual é a percepção durante a hospedagem. Os objetivos específicos eram: avaliar as percepções de hospitalidade dos brasileiros usuários durante a hospedagem; avaliar o prazer na experiência dos brasileiros usuários durante a hospedagem; avaliar a influência dos benefícios econômicos percebidos pela compra de hospedagem e avaliar o grau de satisfação dos usuários brasileiros durante a hospedagem. As hipóteses formuladas para validar este estudo foram: H1-A Hospitalidade percebida pelo usuário dos meios de hospedagem alternativos influencia positivamente a Satisfação; H2-O Prazer percebido pelo usuário dos meios de hospedagem alternativos influencia positivamente a satisfação de serviços de hospedagem alternativos e H3-O Benefício Econômico percebido influencia positivamente a satisfação dos usuários de serviços de hospedagem alternativos. Na primeira etapa foi realizada a elaboração do referencial teórico por meio de pesquisa bibliográfica fundamentada em livros e artigos científicos publicados em periódicos. Na segunda etapa, para o delineamento da pesquisa foram feitas abordagens quantitativas, com a aplicação de questionário fundamentado em uma escala tipo Likert com pessoas que se hospedaram através do site Airbnb. As escalas tiveram a contribuição de estudos anteriores, notadamente: Hamari, Sjöklint e Ukkonen (2015). Os dados foram tabulados posteriormente no software SmartPLS para a montagem do modelo de equações estruturais, verificação das hipóteses e conclusão do objetivo. A amostra da pesquisa apontou que a sensação de segurança, acolhimento e benefício econômico, são fatores importantes na percepção da hospitalidade por parte dos hóspedes usuários da plataforma virtual do site Airbnb.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-09T14:05:58Z No. of bitstreams: 1 Ana Paula Carli Polazzo.pdf: 2312618 bytes, checksum: f5462b2800b368faf42195128f6b2b00 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-05-03T19:37:03Z (GMT) No. of bitstreams: 1 Ana Paula Carli Polazzo.pdf: 2312618 bytes, checksum: f5462b2800b368faf42195128f6b2b00 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-05-03T19:40:55Z (GMT) No. of bitstreams: 1 Ana Paula Carli Polazzo.pdf: 2312618 bytes, checksum: f5462b2800b368faf42195128f6b2b00 (MD5)Made available in DSpace on 2019-10-14T14:27:55Z (GMT). No. of bitstreams: 1 Ana Paula Carli Polazzo.pdf: 2312618 bytes, checksum: f5462b2800b368faf42195128f6b2b00 (MD5) Previous issue date: 2018-02-28Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em HospitalidadeUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuHotelaria; Meios de Hospedagem; Hospitalidade; Serviços de alojamento.Hospitality; Shared Economy; Lodging; Airbnb.CIENCIAS SOCIAIS APLICADASA hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis79604485488195044146006006006003930158860712739524-19880619442701333922075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBIORIGINALAna Paula Carli Polazzo.pdfAna Paula Carli Polazzo.pdfapplication/pdf2312618http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1763/2/Ana+Paula+Carli+Polazzo.pdff5462b2800b368faf42195128f6b2b00MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1763/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51TEDE/1763oai:sitios.anhembi.br:TEDE/17632019-10-14 11:27:55.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:19.822Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse |
dc.title.por.fl_str_mv |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
title |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
spellingShingle |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil POLAZZO, Ana Paula Carli Hotelaria; Meios de Hospedagem; Hospitalidade; Serviços de alojamento. Hospitality; Shared Economy; Lodging; Airbnb. CIENCIAS SOCIAIS APLICADAS |
title_short |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
title_full |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
title_fullStr |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
title_full_unstemmed |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
title_sort |
A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil |
author |
POLAZZO, Ana Paula Carli |
author_facet |
POLAZZO, Ana Paula Carli |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Moretti, Sérgio Luiz do Amaral |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1686957518540720 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2664909374214753 |
dc.contributor.author.fl_str_mv |
POLAZZO, Ana Paula Carli |
contributor_str_mv |
Moretti, Sérgio Luiz do Amaral |
dc.subject.por.fl_str_mv |
Hotelaria; Meios de Hospedagem; Hospitalidade; Serviços de alojamento. |
topic |
Hotelaria; Meios de Hospedagem; Hospitalidade; Serviços de alojamento. Hospitality; Shared Economy; Lodging; Airbnb. CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Hospitality; Shared Economy; Lodging; Airbnb. |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS |
dc.description.sponsorship.fl_txt_mv |
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES |
dc.description.abstract.eng.fl_txt_mv |
In the present research was referred to Hospitality in alternative means of hosting, promoted by the shared economy, specifically on the Airbnb website. The manifestation of Hospitality was approached with a focus on the shared economy, highlighting the current moment, where several services could be offered by the internet site, while virtual communities were formed allowing the narrowing of relations between individuals. The alternative lodging were described, initially with information of the historical passages and evolved to the discussion of the shared economy, detailing the operation of the Airbnb website. The host-guest relationship were considered within the context, going through the competitive advantage of this model. The problem of this research were approached with the question of: What is the perception of hospitality and quality by Brazilian users who have stayed through the Airbnb site in the last twelve months, with the general objective of: Identify in groups of Brazilian users of the services through the Airbnb website, what is the perception during the hosting. The specific objectives were: to evaluate the hospitality perceptions of the Brazilian users during the lodging; to evaluate the pleasure of Brazilian users during their stay; to evaluate the influence of the economic benefits perceived by the purchase of lodging and to evaluate the degree of satisfaction of the Brazilian users during the lodging. The hypotheses formulated to validate this study were: H1- Hospitality perceived by the user of the alternative means of accommodation positively influences the Satisfaction; H2- Perceived Pleasure by the user of alternative hosting media positively influences the satisfaction of alternative lodging services and H3- Perceived Economic Benefit positively influences the satisfaction of users of alternative lodging services. In the first stage of this study, the theoretical framework was elaborated through bibliographic research based on books and scientific articles published in periodicals. In the second stage, for the design of the research, quantitative approaches were made, with the application of a questionnaire based on a Likert type scale with people who stayed through the Airbnb site. The scales had the contribution of previous studies, notably: Hamari, Sjöklint and Ukkonen (2015). The data were tabulated later in the SmartPLS software for the assembly of the structural equations model, verification of the hypothesis and completion of the objective. The sample of the research pointed out that the feeling of security, reception and economic benefit are important factors in the perception of hospitality by the guests who use the virtual platform of the Airbnb website. |
dc.description.abstract.por.fl_txt_mv |
Na presente pesquisa foi referenciada a Hospitalidade em meios alternativos de hospedagem, promovidos pela economia compartilhada, especificamente no site Airbnb. A manifestação da hospitalidade foi abordada com foco na economia compartilhada, destacando o momento atual, onde diversos serviços podem ser oferecidos pelos sites na internet, enquanto comunidades virtuais se formam possibilitando o estreitamento das relações entre os indivíduos. Os meios de hospedagem alternativos foram descritos, inicialmente com informações das passagens históricas e evoluíram para a discussão da economia compartilhada, detalhando a operacionalização do site Airbnb. A relação anfitrião-hóspede foi considerada dentro de todo o contexto, passando pela vantagem competitiva deste modelo. O problema da pesquisa foi: Qual a percepção de hospitalidade e qualidade pelos usuários brasileiros que se hospedaram por meio do site Airbnb, nos últimos doze meses, sendo que a mesma teve como objetivo geral: Identificar em grupos de usuários brasileiros dos serviços do site Airbnb, qual é a percepção durante a hospedagem. Os objetivos específicos eram: avaliar as percepções de hospitalidade dos brasileiros usuários durante a hospedagem; avaliar o prazer na experiência dos brasileiros usuários durante a hospedagem; avaliar a influência dos benefícios econômicos percebidos pela compra de hospedagem e avaliar o grau de satisfação dos usuários brasileiros durante a hospedagem. As hipóteses formuladas para validar este estudo foram: H1-A Hospitalidade percebida pelo usuário dos meios de hospedagem alternativos influencia positivamente a Satisfação; H2-O Prazer percebido pelo usuário dos meios de hospedagem alternativos influencia positivamente a satisfação de serviços de hospedagem alternativos e H3-O Benefício Econômico percebido influencia positivamente a satisfação dos usuários de serviços de hospedagem alternativos. Na primeira etapa foi realizada a elaboração do referencial teórico por meio de pesquisa bibliográfica fundamentada em livros e artigos científicos publicados em periódicos. Na segunda etapa, para o delineamento da pesquisa foram feitas abordagens quantitativas, com a aplicação de questionário fundamentado em uma escala tipo Likert com pessoas que se hospedaram através do site Airbnb. As escalas tiveram a contribuição de estudos anteriores, notadamente: Hamari, Sjöklint e Ukkonen (2015). Os dados foram tabulados posteriormente no software SmartPLS para a montagem do modelo de equações estruturais, verificação das hipóteses e conclusão do objetivo. A amostra da pesquisa apontou que a sensação de segurança, acolhimento e benefício econômico, são fatores importantes na percepção da hospitalidade por parte dos hóspedes usuários da plataforma virtual do site Airbnb. |
description |
In the present research was referred to Hospitality in alternative means of hosting, promoted by the shared economy, specifically on the Airbnb website. The manifestation of Hospitality was approached with a focus on the shared economy, highlighting the current moment, where several services could be offered by the internet site, while virtual communities were formed allowing the narrowing of relations between individuals. The alternative lodging were described, initially with information of the historical passages and evolved to the discussion of the shared economy, detailing the operation of the Airbnb website. The host-guest relationship were considered within the context, going through the competitive advantage of this model. The problem of this research were approached with the question of: What is the perception of hospitality and quality by Brazilian users who have stayed through the Airbnb site in the last twelve months, with the general objective of: Identify in groups of Brazilian users of the services through the Airbnb website, what is the perception during the hosting. The specific objectives were: to evaluate the hospitality perceptions of the Brazilian users during the lodging; to evaluate the pleasure of Brazilian users during their stay; to evaluate the influence of the economic benefits perceived by the purchase of lodging and to evaluate the degree of satisfaction of the Brazilian users during the lodging. The hypotheses formulated to validate this study were: H1- Hospitality perceived by the user of the alternative means of accommodation positively influences the Satisfaction; H2- Perceived Pleasure by the user of alternative hosting media positively influences the satisfaction of alternative lodging services and H3- Perceived Economic Benefit positively influences the satisfaction of users of alternative lodging services. In the first stage of this study, the theoretical framework was elaborated through bibliographic research based on books and scientific articles published in periodicals. In the second stage, for the design of the research, quantitative approaches were made, with the application of a questionnaire based on a Likert type scale with people who stayed through the Airbnb site. The scales had the contribution of previous studies, notably: Hamari, Sjöklint and Ukkonen (2015). The data were tabulated later in the SmartPLS software for the assembly of the structural equations model, verification of the hypothesis and completion of the objective. The sample of the research pointed out that the feeling of security, reception and economic benefit are important factors in the perception of hospitality by the guests who use the virtual platform of the Airbnb website. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018-02-28 |
dc.date.accessioned.fl_str_mv |
2019-10-14T14:27:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
status_str |
publishedVersion |
format |
masterThesis |
dc.identifier.citation.fl_str_mv |
POLAZZO, Ana Paula Carli. A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil. 2018. 96 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1763 |
identifier_str_mv |
POLAZZO, Ana Paula Carli. A hospitalidade na economia compartilhada: um estudo do site Airbnb, Brasil. 2018. 96 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo. |
url |
http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1763 |
dc.language.iso.fl_str_mv |
por |
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por |
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dc.relation.sponsorship.fl_str_mv |
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info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhembi Morumbi |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação Mestrado em Hospitalidade |
dc.publisher.initials.fl_str_mv |
UAM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu |
publisher.none.fl_str_mv |
Universidade Anhembi Morumbi |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do ANHEMBI instname:Universidade Anhembi Morumbi instacron:ANHEMBI |
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Biblioteca Digital de Teses e Dissertações do ANHEMBI |
collection |
Biblioteca Digital de Teses e Dissertações do ANHEMBI |
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Universidade Anhembi Morumbi |
instacron_str |
ANHEMBI |
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ANHEMBI |
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http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1763/2/Ana+Paula+Carli+Polazzo.pdf http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1763/1/license.txt |
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Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbi |
repository.mail.fl_str_mv |
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