A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil

Detalhes bibliográficos
Autor(a) principal: MELLO, Cláudia Cristina Martins de
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do ANHEMBI
Texto Completo: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1641
Resumo: This work belongs to Hospitality, Services and Organizations line of research; into this scenario, the author identified the need to investigate how hospitality, corporate mobility and means of payment are related. The research problem was: the influence of hospitality in decisions on the choice of payment methods and their contribution to the competitiveness of an organization?This research had the main objective to understand how hospitality relationship in the practice of corporate mobility and as specific objectives know the practices in corporative mobility related to means of payment, identify the existence of hospitality process in a decision making about means of payment, and understand how the hospitality process impacts on competitiveness in organizations when it is related to the choice of means of payment.To achieve these objectives, an empirical and exploratory research was conducted, whose methodological procedures complied with the following steps. The first step was the lifting of the theoretical framework made based on literature related to the research area. The research used fundamentals of authors such as Gotman (2001, 2009); Lashley and Morrison (2004); Ferreira and Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml and Gremler (2010); Hamel and Prahalad (2005) and others. Then, there was a study of multiple cases from advocated by Yin (2005). To perform the series of interviews, we used the method of categorization of Bardin (2011) as well as the analysis of the generated content. Propositions treated in this study were (P1) a relationship based on hospitality influence on the decision to choose the means of payment organizations; (P2) the existing means of payment on the market today meet the needs of organizations and (P3) hospitality is a competitive advantage in the choice of means of payment. The results confirmed partially the first and third proposals and confirmed the second. The organizations selected for this study are such financial institution, private and TMC (Travel Management Company) respectively constituting Bank of Brazil, JBS Brazil and KontikFranstur
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spelling Wada, Elizabeth Kyokohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4275926D9MELLO, Cláudia Cristina Martins de2017-07-01T00:18:16Z2016-06-29MELLO, Cláudia Cristina Martins de. A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil. 2016. 201 p. : il. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1641This work belongs to Hospitality, Services and Organizations line of research; into this scenario, the author identified the need to investigate how hospitality, corporate mobility and means of payment are related. The research problem was: the influence of hospitality in decisions on the choice of payment methods and their contribution to the competitiveness of an organization?This research had the main objective to understand how hospitality relationship in the practice of corporate mobility and as specific objectives know the practices in corporative mobility related to means of payment, identify the existence of hospitality process in a decision making about means of payment, and understand how the hospitality process impacts on competitiveness in organizations when it is related to the choice of means of payment.To achieve these objectives, an empirical and exploratory research was conducted, whose methodological procedures complied with the following steps. The first step was the lifting of the theoretical framework made based on literature related to the research area. The research used fundamentals of authors such as Gotman (2001, 2009); Lashley and Morrison (2004); Ferreira and Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml and Gremler (2010); Hamel and Prahalad (2005) and others. Then, there was a study of multiple cases from advocated by Yin (2005). To perform the series of interviews, we used the method of categorization of Bardin (2011) as well as the analysis of the generated content. Propositions treated in this study were (P1) a relationship based on hospitality influence on the decision to choose the means of payment organizations; (P2) the existing means of payment on the market today meet the needs of organizations and (P3) hospitality is a competitive advantage in the choice of means of payment. The results confirmed partially the first and third proposals and confirmed the second. The organizations selected for this study are such financial institution, private and TMC (Travel Management Company) respectively constituting Bank of Brazil, JBS Brazil and KontikFransturA presente dissertação situa-se na linha de pesquisa da Hospitalidade, dos Serviços e das Organizações. Diante do cenário atual, a autora identificou necessidade em investigar a relação entre hospitalidade, mobilidade corporativa e meios de pagamento. O problema de pesquisa foi: qual a influência da hospitalidade nas decisões sobre a escolha dos meios de pagamentos e a sua contribuição para a competitividade de uma organização? Esta pesquisa teve por objetivo principal compreender a relação de hospitalidade na prática da mobilidade corporativa e como objetivos específicos: identificar os meios de pagamento utilizados atualmente na prática da mobilidade corporativa para os serviços prestados, identificar a existência de relação de hospitalidade nas decisões dos meios de pagamento e entender de que forma a relação de hospitalidade nas decisões dos meios de pagamento impacta na competitividade nas organizações. Para o alcance destes objetivos, foi realizada uma pesquisa empírica e de caráter exploratório, cujos procedimentos metodológicos adotados respeitaram as etapas a seguir. A primeira etapa consistiu no levantamento do referencial teórico feito com base em bibliografia relacionada à área de pesquisa. A pesquisa utilizou fundamentos de autores como Gotman (2001,2009); Lashley e Morrison (2004); Ferreira e Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml e Gremler (2010); Hamel e Prahalad (2005) e outros.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-06-14T18:37:29Z No. of bitstreams: 1 Cláudia Cristina Martins de Mello.pdf: 3130818 bytes, checksum: f340244b1fbb2b56c4ed20059a959fa6 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-06-29T17:24:10Z (GMT) No. of bitstreams: 1 Cláudia Cristina Martins de Mello.pdf: 3130818 bytes, checksum: f340244b1fbb2b56c4ed20059a959fa6 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-07-01T00:18:06Z (GMT) No. of bitstreams: 1 Cláudia Cristina Martins de Mello.pdf: 3130818 bytes, checksum: f340244b1fbb2b56c4ed20059a959fa6 (MD5)Made available in DSpace on 2017-07-01T00:18:16Z (GMT). No. of bitstreams: 1 Cláudia Cristina Martins de Mello.pdf: 3130818 bytes, checksum: f340244b1fbb2b56c4ed20059a959fa6 (MD5) Previous issue date: 2016-06-29Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em HospitalidadeUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuTurismo; Hospitalidade; Hospitalidade - Serviços; Competitividade de mercadoCIENCIAS SOCIAIS APLICADASA relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis79604485488195044146006006006003930158860712739524-19880619442701333922075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBILICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1641/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALCláudia Cristina Martins de Mello.pdfCláudia Cristina Martins de Mello.pdfapplication/pdf3130818http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1641/2/Cl%C3%A1udia+Cristina+Martins+de+Mello.pdff340244b1fbb2b56c4ed20059a959fa6MD52TEDE/1641oai:sitios.anhembi.br:TEDE/16412017-06-30 21:18:16.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:12.152Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse
dc.title.por.fl_str_mv A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
title A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
spellingShingle A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
MELLO, Cláudia Cristina Martins de
Turismo; Hospitalidade; Hospitalidade - Serviços; Competitividade de mercado
CIENCIAS SOCIAIS APLICADAS
title_short A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
title_full A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
title_fullStr A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
title_full_unstemmed A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
title_sort A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil
author MELLO, Cláudia Cristina Martins de
author_facet MELLO, Cláudia Cristina Martins de
author_role author
dc.contributor.advisor1.fl_str_mv Wada, Elizabeth Kyoko
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4275926D9
dc.contributor.author.fl_str_mv MELLO, Cláudia Cristina Martins de
contributor_str_mv Wada, Elizabeth Kyoko
dc.subject.por.fl_str_mv Turismo; Hospitalidade; Hospitalidade - Serviços; Competitividade de mercado
topic Turismo; Hospitalidade; Hospitalidade - Serviços; Competitividade de mercado
CIENCIAS SOCIAIS APLICADAS
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS
dc.description.sponsorship.fl_txt_mv Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
dc.description.abstract.por.fl_txt_mv This work belongs to Hospitality, Services and Organizations line of research; into this scenario, the author identified the need to investigate how hospitality, corporate mobility and means of payment are related. The research problem was: the influence of hospitality in decisions on the choice of payment methods and their contribution to the competitiveness of an organization?This research had the main objective to understand how hospitality relationship in the practice of corporate mobility and as specific objectives know the practices in corporative mobility related to means of payment, identify the existence of hospitality process in a decision making about means of payment, and understand how the hospitality process impacts on competitiveness in organizations when it is related to the choice of means of payment.To achieve these objectives, an empirical and exploratory research was conducted, whose methodological procedures complied with the following steps. The first step was the lifting of the theoretical framework made based on literature related to the research area. The research used fundamentals of authors such as Gotman (2001, 2009); Lashley and Morrison (2004); Ferreira and Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml and Gremler (2010); Hamel and Prahalad (2005) and others. Then, there was a study of multiple cases from advocated by Yin (2005). To perform the series of interviews, we used the method of categorization of Bardin (2011) as well as the analysis of the generated content. Propositions treated in this study were (P1) a relationship based on hospitality influence on the decision to choose the means of payment organizations; (P2) the existing means of payment on the market today meet the needs of organizations and (P3) hospitality is a competitive advantage in the choice of means of payment. The results confirmed partially the first and third proposals and confirmed the second. The organizations selected for this study are such financial institution, private and TMC (Travel Management Company) respectively constituting Bank of Brazil, JBS Brazil and KontikFranstur
A presente dissertação situa-se na linha de pesquisa da Hospitalidade, dos Serviços e das Organizações. Diante do cenário atual, a autora identificou necessidade em investigar a relação entre hospitalidade, mobilidade corporativa e meios de pagamento. O problema de pesquisa foi: qual a influência da hospitalidade nas decisões sobre a escolha dos meios de pagamentos e a sua contribuição para a competitividade de uma organização? Esta pesquisa teve por objetivo principal compreender a relação de hospitalidade na prática da mobilidade corporativa e como objetivos específicos: identificar os meios de pagamento utilizados atualmente na prática da mobilidade corporativa para os serviços prestados, identificar a existência de relação de hospitalidade nas decisões dos meios de pagamento e entender de que forma a relação de hospitalidade nas decisões dos meios de pagamento impacta na competitividade nas organizações. Para o alcance destes objetivos, foi realizada uma pesquisa empírica e de caráter exploratório, cujos procedimentos metodológicos adotados respeitaram as etapas a seguir. A primeira etapa consistiu no levantamento do referencial teórico feito com base em bibliografia relacionada à área de pesquisa. A pesquisa utilizou fundamentos de autores como Gotman (2001,2009); Lashley e Morrison (2004); Ferreira e Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml e Gremler (2010); Hamel e Prahalad (2005) e outros.
description This work belongs to Hospitality, Services and Organizations line of research; into this scenario, the author identified the need to investigate how hospitality, corporate mobility and means of payment are related. The research problem was: the influence of hospitality in decisions on the choice of payment methods and their contribution to the competitiveness of an organization?This research had the main objective to understand how hospitality relationship in the practice of corporate mobility and as specific objectives know the practices in corporative mobility related to means of payment, identify the existence of hospitality process in a decision making about means of payment, and understand how the hospitality process impacts on competitiveness in organizations when it is related to the choice of means of payment.To achieve these objectives, an empirical and exploratory research was conducted, whose methodological procedures complied with the following steps. The first step was the lifting of the theoretical framework made based on literature related to the research area. The research used fundamentals of authors such as Gotman (2001, 2009); Lashley and Morrison (2004); Ferreira and Wada (2011); Freeman (1984); Freeman et al. (2010); Zeithaml and Gremler (2010); Hamel and Prahalad (2005) and others. Then, there was a study of multiple cases from advocated by Yin (2005). To perform the series of interviews, we used the method of categorization of Bardin (2011) as well as the analysis of the generated content. Propositions treated in this study were (P1) a relationship based on hospitality influence on the decision to choose the means of payment organizations; (P2) the existing means of payment on the market today meet the needs of organizations and (P3) hospitality is a competitive advantage in the choice of means of payment. The results confirmed partially the first and third proposals and confirmed the second. The organizations selected for this study are such financial institution, private and TMC (Travel Management Company) respectively constituting Bank of Brazil, JBS Brazil and KontikFranstur
publishDate 2016
dc.date.issued.fl_str_mv 2016-06-29
dc.date.accessioned.fl_str_mv 2017-07-01T00:18:16Z
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dc.identifier.citation.fl_str_mv MELLO, Cláudia Cristina Martins de. A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil. 2016. 201 p. : il. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
dc.identifier.uri.fl_str_mv http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1641
identifier_str_mv MELLO, Cláudia Cristina Martins de. A relação de hospitalidade entre stakeholders, mobilidade corporativa e meios de pagamento: um estudo de casos múltiplos - JBS, Kontik Franstur e Banco do Brasil. 2016. 201 p. : il. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
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dc.publisher.none.fl_str_mv Universidade Anhembi Morumbi
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dc.publisher.initials.fl_str_mv UAM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
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