Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | BAR - Brazilian Administration Review |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000100004 |
Resumo: | Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents and outcomes of this construct. We have conducted a Brazilian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The findings suggest that the relationship between market orientation and business performance is positive and strong (r = .39). We have also conducted an international mega-analysis, aggregating a sample size of seven meta-analyses on market orientation. The results show that there is a positive, strong and consistent international relationship between market orientation and performance across countries (r = .33). |
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Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysismarket orientationmeta-analysismega-analysisBrazilinternationalMarket orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents and outcomes of this construct. We have conducted a Brazilian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The findings suggest that the relationship between market orientation and business performance is positive and strong (r = .39). We have also conducted an international mega-analysis, aggregating a sample size of seven meta-analyses on market orientation. The results show that there is a positive, strong and consistent international relationship between market orientation and performance across countries (r = .33).ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração2010-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000100004BAR - Brazilian Administration Review v.7 n.1 2010reponame:BAR - Brazilian Administration Reviewinstname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/S1807-76922010000100004info:eu-repo/semantics/openAccessVieira,Valter Afonsoeng2010-01-26T00:00:00Zoai:scielo:S1807-76922010000100004Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-7692&lng=pt&nrm=isohttps://old.scielo.br/oai/scielo-oai.php||bar@anpad.org.br1807-76921807-7692opendoar:2010-01-26T00:00BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false |
dc.title.none.fl_str_mv |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
title |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
spellingShingle |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis Vieira,Valter Afonso market orientation meta-analysis mega-analysis Brazil international |
title_short |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
title_full |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
title_fullStr |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
title_full_unstemmed |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
title_sort |
Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis |
author |
Vieira,Valter Afonso |
author_facet |
Vieira,Valter Afonso |
author_role |
author |
dc.contributor.author.fl_str_mv |
Vieira,Valter Afonso |
dc.subject.por.fl_str_mv |
market orientation meta-analysis mega-analysis Brazil international |
topic |
market orientation meta-analysis mega-analysis Brazil international |
description |
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents and outcomes of this construct. We have conducted a Brazilian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The findings suggest that the relationship between market orientation and business performance is positive and strong (r = .39). We have also conducted an international mega-analysis, aggregating a sample size of seven meta-analyses on market orientation. The results show that there is a positive, strong and consistent international relationship between market orientation and performance across countries (r = .33). |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-03-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000100004 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000100004 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/S1807-76922010000100004 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
publisher.none.fl_str_mv |
ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
dc.source.none.fl_str_mv |
BAR - Brazilian Administration Review v.7 n.1 2010 reponame:BAR - Brazilian Administration Review instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) instacron:ANPAD |
instname_str |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
instacron_str |
ANPAD |
institution |
ANPAD |
reponame_str |
BAR - Brazilian Administration Review |
collection |
BAR - Brazilian Administration Review |
repository.name.fl_str_mv |
BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
repository.mail.fl_str_mv |
||bar@anpad.org.br |
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1754209122971025408 |