Business Model Analysis from the Activity System Perspective: A Design Science Research

Detalhes bibliográficos
Autor(a) principal: Gaspareto,Marina
Data de Publicação: 2020
Outros Autores: Henriqson,Éder
Tipo de documento: Artigo
Idioma: eng
Título da fonte: BAR - Brazilian Administration Review
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922020000100306
Resumo: Abstract Understanding a business model is at the core of organizational strategy, competitiveness, and business sustainability. Descriptive approaches to understand business models are often based on the analysis of their components by looking at organizational assets, resources, plans, and competencies. Although there are numerous contributions in the literature, few guidelines are offered regarding an Activity System perspective, in a prescriptive rather than a descriptive way. In this study, we propose a pragmatic solution to help cover this literature gap and to extend on previous studies. A Design Science Research approach was adopted including a multicase study of four business companies we examined in order to create a method for business model analysis from an Activity System perspective. The resulting artefact of the study is illustrated with data from the empirical cases. Three analytical movements are described as well as prescribed: dimensions analysis (i.e., business definition, customer segment, value proposition, profit logic, critical factors of value proposition, and Activity System); visual representation including illustrations of its Activity System; and competitive analysis including prospection for changes and innovations. Finally, the artefact is discussed in relation to its quality, utility, and usability.
id ANPAD-1_a4af9578a09e6ddcd30219481f6db358
oai_identifier_str oai:scielo:S1807-76922020000100306
network_acronym_str ANPAD-1
network_name_str BAR - Brazilian Administration Review
repository_id_str
spelling Business Model Analysis from the Activity System Perspective: A Design Science Researchbusiness strategybusiness analysisbusiness modelbusiness planningvalue creationAbstract Understanding a business model is at the core of organizational strategy, competitiveness, and business sustainability. Descriptive approaches to understand business models are often based on the analysis of their components by looking at organizational assets, resources, plans, and competencies. Although there are numerous contributions in the literature, few guidelines are offered regarding an Activity System perspective, in a prescriptive rather than a descriptive way. In this study, we propose a pragmatic solution to help cover this literature gap and to extend on previous studies. A Design Science Research approach was adopted including a multicase study of four business companies we examined in order to create a method for business model analysis from an Activity System perspective. The resulting artefact of the study is illustrated with data from the empirical cases. Three analytical movements are described as well as prescribed: dimensions analysis (i.e., business definition, customer segment, value proposition, profit logic, critical factors of value proposition, and Activity System); visual representation including illustrations of its Activity System; and competitive analysis including prospection for changes and innovations. Finally, the artefact is discussed in relation to its quality, utility, and usability.ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922020000100306BAR - Brazilian Administration Review v.17 n.1 2020reponame:BAR - Brazilian Administration Reviewinstname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1807-7692bar2020190049info:eu-repo/semantics/openAccessGaspareto,MarinaHenriqson,Édereng2020-03-31T00:00:00Zoai:scielo:S1807-76922020000100306Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-7692&lng=pt&nrm=isohttps://old.scielo.br/oai/scielo-oai.php||bar@anpad.org.br1807-76921807-7692opendoar:2020-03-31T00:00BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Business Model Analysis from the Activity System Perspective: A Design Science Research
title Business Model Analysis from the Activity System Perspective: A Design Science Research
spellingShingle Business Model Analysis from the Activity System Perspective: A Design Science Research
Gaspareto,Marina
business strategy
business analysis
business model
business planning
value creation
title_short Business Model Analysis from the Activity System Perspective: A Design Science Research
title_full Business Model Analysis from the Activity System Perspective: A Design Science Research
title_fullStr Business Model Analysis from the Activity System Perspective: A Design Science Research
title_full_unstemmed Business Model Analysis from the Activity System Perspective: A Design Science Research
title_sort Business Model Analysis from the Activity System Perspective: A Design Science Research
author Gaspareto,Marina
author_facet Gaspareto,Marina
Henriqson,Éder
author_role author
author2 Henriqson,Éder
author2_role author
dc.contributor.author.fl_str_mv Gaspareto,Marina
Henriqson,Éder
dc.subject.por.fl_str_mv business strategy
business analysis
business model
business planning
value creation
topic business strategy
business analysis
business model
business planning
value creation
description Abstract Understanding a business model is at the core of organizational strategy, competitiveness, and business sustainability. Descriptive approaches to understand business models are often based on the analysis of their components by looking at organizational assets, resources, plans, and competencies. Although there are numerous contributions in the literature, few guidelines are offered regarding an Activity System perspective, in a prescriptive rather than a descriptive way. In this study, we propose a pragmatic solution to help cover this literature gap and to extend on previous studies. A Design Science Research approach was adopted including a multicase study of four business companies we examined in order to create a method for business model analysis from an Activity System perspective. The resulting artefact of the study is illustrated with data from the empirical cases. Three analytical movements are described as well as prescribed: dimensions analysis (i.e., business definition, customer segment, value proposition, profit logic, critical factors of value proposition, and Activity System); visual representation including illustrations of its Activity System; and competitive analysis including prospection for changes and innovations. Finally, the artefact is discussed in relation to its quality, utility, and usability.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922020000100306
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922020000100306
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1807-7692bar2020190049
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv BAR - Brazilian Administration Review v.17 n.1 2020
reponame:BAR - Brazilian Administration Review
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron_str ANPAD
institution ANPAD
reponame_str BAR - Brazilian Administration Review
collection BAR - Brazilian Administration Review
repository.name.fl_str_mv BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
repository.mail.fl_str_mv ||bar@anpad.org.br
_version_ 1754209124188422144