Publicity, imaginary and consumption: ads in feminine everyday life

• Autor(a) principal: Piedras, Elisa Reinhardt
• Data de Publicação: 2009
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: E-Compós
• Texto Completo: https://www.e-compos.org.br/e-compos/article/view/306
• topic: publicidade; imaginário; consumo; cotidiano; mulher

In this research, we start from the following problem: How the imaginary and the consumption cross the everyday life relation of people with the advertising? How they define their relation to advertising, which use they do with it, which competence they develop to comprehend it, how they appropriate to the advertising flux? Therefore, we explored how the imaginary cross the advertising, the relations of it with the consumption in a post-modern configuration; and the persuasive communication like technology of imaginary and seduction, its background, form and practice of everyday life. Through the methodology strategy that mix interview and focus group, we analyze the relates of adult women about their imaginary, their practice of consumption, and specially their relation to advertising; obtain results that set out conditions relative to income and schooling.