TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]

Detalhes bibliográficos
Autor(a) principal: Alzamora, Geane Carvalho
Data de Publicação: 2020
Outros Autores: Andrade Gomes Bicalho, Luciana
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2017
Resumo: The hashtag #CadêAProva emerged during Lula's trial in January 2018 and was appropriated by supporters of Jair Bolsonaro's candidacy in the presidential election. Through collection on social networks, we verified this process of resignification, characterized here as transmedia activism because it involves social mobilization in online/offline connections. Given this, we seek to understand what characterizes #CadêAProva's semiosis and how this process reveals unique aspects of transmedia activism in the context of Brazil's presidential election in 2018. As a result, the transmedia resignification of the narrative mediated by #CadêAProva occurred through the hybrid set of signs able to potentiate the symbolic chain of hashtags and thereby promote engagement by adherence (emotional interpretant), mobilization (energetic interpretant) and activism (logical interpretant). 
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spelling TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]ACTIVISMO TRANSMEDIA EN LAS ELECCIONES 2018 EN BRASIL: #CadêAProva SemiosisAtivismo transmídia nas eleições 2018 no Brasil: a semiose de #CadêAProvaAtivismo Transmídia. Semiose. Eleições. Hashtags. Interpretantes.Activismo transmedia. Semiosis. Elecciones. Hashtags. Interpretantes.Transmedia Activism. Semiosis. Elections. Hashtags. Interpretants.The hashtag #CadêAProva emerged during Lula's trial in January 2018 and was appropriated by supporters of Jair Bolsonaro's candidacy in the presidential election. Through collection on social networks, we verified this process of resignification, characterized here as transmedia activism because it involves social mobilization in online/offline connections. Given this, we seek to understand what characterizes #CadêAProva's semiosis and how this process reveals unique aspects of transmedia activism in the context of Brazil's presidential election in 2018. As a result, the transmedia resignification of the narrative mediated by #CadêAProva occurred through the hybrid set of signs able to potentiate the symbolic chain of hashtags and thereby promote engagement by adherence (emotional interpretant), mobilization (energetic interpretant) and activism (logical interpretant).  El hashtag #CadêAProva surgió durante el juicio de Lula en enero de 2018 y fue apropiado por los partidarios de la candidatura de Jair Bolsonaro en las elecciones presidenciales. Mediante la recopilación en las redes sociales en línea, verificamos este proceso de resignificación, caracterizado aquí como activismo transmedia porque implica la movilización social en conexiones en línea/fuera de línea. Ante esto, buscamos comprender qué caracteriza la semiosis de #CadêAProva y cómo este proceso revela aspectos únicos del activismo transmedia en el contexto de las elecciones presidenciales de Brasil en 2018.  Como resultado, la resignificación transmediatica de la narrativa mediada por #CadêAProva se produjo a través del conjunto híbrido de signos capaces de potenciar la cadena simbólica de los hashtags y, por lo tanto, promover el compromiso mediante la adherencia (interpretante emocional), la movilización (interpretante energético) y el activismo (interpretante lógico).A hashtag #CadêAProva surgiu durante o julgamento de Lula, em janeiro de 2018, e foi apropriada, em outubro do mesmo ano, pelos apoiadores à candidatura de Jair Bolsonaro, na eleição presidencial. Por meio de coleta nas redes sociais on-line, verificamos o processo de ressignificação da narrativa mediada pela hashtag, aqui caracterizado como ativismo transmídia por envolver mobilização social em conexões on-line/off-line. Diante disso, buscamos compreender o que caracteriza a semiose de #CadêAProva e de que modo tal processo revela aspectos singulares do ativismo transmídia no contexto das eleições presidenciais do Brasil em 2018. Concluímos que a ressignificação transmidiática ocorreu pelo conjunto híbrido de signos aptos a potencializar o encadeamento simbólico de hashtags e, com isso, promover engajamento por aderência (interpretante emocional), mobilização (interpretante energético) e ativismo (interpretante lógico).ABEC2020-11-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/201710.30962/ec.2017E-Compós; Vol. 23 (2020)E-Compós; Vol. 23 (2020)E-Compós; v. 23 (2020)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2017/2017Copyright (c) 2020 Geane Carvalho Alzamora, Luciana Andrade Gomes Bicalhoinfo:eu-repo/semantics/openAccessAlzamora, Geane CarvalhoAndrade Gomes Bicalho, Luciana2023-11-06T19:12:08Zoai:ojs.www.e-compos.org.br:article/2017Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T19:12:08E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
ACTIVISMO TRANSMEDIA EN LAS ELECCIONES 2018 EN BRASIL: #CadêAProva Semiosis
Ativismo transmídia nas eleições 2018 no Brasil: a semiose de #CadêAProva
title TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
spellingShingle TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
Alzamora, Geane Carvalho
Ativismo Transmídia. Semiose. Eleições. Hashtags. Interpretantes.
Activismo transmedia. Semiosis. Elecciones. Hashtags. Interpretantes.
Transmedia Activism. Semiosis. Elections. Hashtags. Interpretants.
title_short TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
title_full TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
title_fullStr TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
title_full_unstemmed TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
title_sort TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
author Alzamora, Geane Carvalho
author_facet Alzamora, Geane Carvalho
Andrade Gomes Bicalho, Luciana
author_role author
author2 Andrade Gomes Bicalho, Luciana
author2_role author
dc.contributor.author.fl_str_mv Alzamora, Geane Carvalho
Andrade Gomes Bicalho, Luciana
dc.subject.por.fl_str_mv Ativismo Transmídia. Semiose. Eleições. Hashtags. Interpretantes.
Activismo transmedia. Semiosis. Elecciones. Hashtags. Interpretantes.
Transmedia Activism. Semiosis. Elections. Hashtags. Interpretants.
topic Ativismo Transmídia. Semiose. Eleições. Hashtags. Interpretantes.
Activismo transmedia. Semiosis. Elecciones. Hashtags. Interpretantes.
Transmedia Activism. Semiosis. Elections. Hashtags. Interpretants.
description The hashtag #CadêAProva emerged during Lula's trial in January 2018 and was appropriated by supporters of Jair Bolsonaro's candidacy in the presidential election. Through collection on social networks, we verified this process of resignification, characterized here as transmedia activism because it involves social mobilization in online/offline connections. Given this, we seek to understand what characterizes #CadêAProva's semiosis and how this process reveals unique aspects of transmedia activism in the context of Brazil's presidential election in 2018. As a result, the transmedia resignification of the narrative mediated by #CadêAProva occurred through the hybrid set of signs able to potentiate the symbolic chain of hashtags and thereby promote engagement by adherence (emotional interpretant), mobilization (energetic interpretant) and activism (logical interpretant). 
publishDate 2020
dc.date.none.fl_str_mv 2020-11-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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format article
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dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2017
10.30962/ec.2017
url https://www.e-compos.org.br/e-compos/article/view/2017
identifier_str_mv 10.30962/ec.2017
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2017/2017
dc.rights.driver.fl_str_mv Copyright (c) 2020 Geane Carvalho Alzamora, Luciana Andrade Gomes Bicalho
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Geane Carvalho Alzamora, Luciana Andrade Gomes Bicalho
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 23 (2020)
E-Compós; Vol. 23 (2020)
E-Compós; v. 23 (2020)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
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instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
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repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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