Public interest or entertainment: what kind of information the public searches on the internet?

Detalhes bibliográficos
Autor(a) principal: Quesada Tavares, Camilla
Data de Publicação: 2017
Outros Autores: Goulart Massuchin, Michele
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/1338
Resumo: The article presents research results on reader’s preferences of two Brazilian information portals – G1 and UOL – made up from the most accessed articles. The objective is to verify if there is a segmentation trend among the portals, proposing a comparative analysis through 2012, 2013 and 2014. Altogether, 2,637 news items belonging to the “most read” sections of the day were collected. The methodology used is quantitative content analysis and the results indicate that there is segmentation between the portals – while G1 is most sought for news concerning public interest, UOL is accessed for entertainment. On the other hand, despite the fact that segmentation persists over the years surveyed, the interest in news that involves political and social issues has grown.
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spelling Public interest or entertainment: what kind of information the public searches on the internet?Interesse público ou entretenimento: que tipo de informação o leitor procura na internet?Portais de notícias. Interesse público. Entretenimento.The article presents research results on reader’s preferences of two Brazilian information portals – G1 and UOL – made up from the most accessed articles. The objective is to verify if there is a segmentation trend among the portals, proposing a comparative analysis through 2012, 2013 and 2014. Altogether, 2,637 news items belonging to the “most read” sections of the day were collected. The methodology used is quantitative content analysis and the results indicate that there is segmentation between the portals – while G1 is most sought for news concerning public interest, UOL is accessed for entertainment. On the other hand, despite the fact that segmentation persists over the years surveyed, the interest in news that involves political and social issues has grown.El artículo presenta resultados de una investigación sobre las preferencias de los lectores de dos portales informativos brasileños – G1 y UOL – hecha a partir de las noticias más visualizadas. El objetivo es verificar si hay tendencia de segmentación entre los portales, proponiendo un análisis comparativo de los años 2012, 2013 y 2014. En total, fueron analizadas 2.637 noticias pertenecientes a las secciones “más leídas del día”. La metodología utilizada es cuantitativa de análisis de contenido y los resultados indican que hay segmentación entre los portales – mientras que el G1 es más buscado para el consumo de noticias de interés público, el UOL recibe más accesos a los contenidos de entretenimiento. Por otro lado, a pesar de que la segmentación se mantiene en los tres años investigados, el interés por noticias que involucran cuestiones políticas creció entre 2012 y 2014.O artigo apresenta resultados de uma pesquisa sobre as preferências dos leitores de dois portais informativos brasileiros – G1 e UOL – feita a partir das notícias mais acessadas. O objetivo é verificar se há tendência de segmentação entre os portais, propondo uma análise comparativa dos anos de 2012, 2013 e 2014. Ao todo, foram coletadas 2.637 notícias pertencentes às seções “mais lidas do dia”. A metodologia utilizada é quantitativa de análise de conteúdo e os resultados indicam que há segmentação entre os portais– enquanto o G1 é mais buscado para consumo de notícias de interesse público, o UOL é acessado para entretenimento. Por outro lado, apesar de a segmentação se manter nos três anos pesquisados, o interesse por notícias que envolvem questões políticas cresceu entre 2012 e 2014.ABEC2017-12-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/jpegimage/jpegimage/jpegimage/jpegimage/jpegimage/jpegimage/jpegimage/jpegapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttps://www.e-compos.org.br/e-compos/article/view/133810.30962/ec.1338E-Compós; Vol. 20 No. 3 (2017)E-Compós; Vol. 20 Núm. 3 (2017)E-Compós; v. 20 n. 3 (2017)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/1338/943https://www.e-compos.org.br/e-compos/article/view/1338/1639https://www.e-compos.org.br/e-compos/article/view/1338/1641https://www.e-compos.org.br/e-compos/article/view/1338/1643https://www.e-compos.org.br/e-compos/article/view/1338/1645https://www.e-compos.org.br/e-compos/article/view/1338/1647https://www.e-compos.org.br/e-compos/article/view/1338/1649https://www.e-compos.org.br/e-compos/article/view/1338/1651https://www.e-compos.org.br/e-compos/article/view/1338/1653https://www.e-compos.org.br/e-compos/article/view/1338/1801Quesada Tavares, CamillaGoulart Massuchin, Micheleinfo:eu-repo/semantics/openAccess2023-11-06T19:55:20Zoai:ojs.www.e-compos.org.br:article/1338Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T19:55:20E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Public interest or entertainment: what kind of information the public searches on the internet?
Interesse público ou entretenimento: que tipo de informação o leitor procura na internet?
title Public interest or entertainment: what kind of information the public searches on the internet?
spellingShingle Public interest or entertainment: what kind of information the public searches on the internet?
Quesada Tavares, Camilla
Portais de notícias. Interesse público. Entretenimento.
title_short Public interest or entertainment: what kind of information the public searches on the internet?
title_full Public interest or entertainment: what kind of information the public searches on the internet?
title_fullStr Public interest or entertainment: what kind of information the public searches on the internet?
title_full_unstemmed Public interest or entertainment: what kind of information the public searches on the internet?
title_sort Public interest or entertainment: what kind of information the public searches on the internet?
author Quesada Tavares, Camilla
author_facet Quesada Tavares, Camilla
Goulart Massuchin, Michele
author_role author
author2 Goulart Massuchin, Michele
author2_role author
dc.contributor.author.fl_str_mv Quesada Tavares, Camilla
Goulart Massuchin, Michele
dc.subject.por.fl_str_mv Portais de notícias. Interesse público. Entretenimento.
topic Portais de notícias. Interesse público. Entretenimento.
description The article presents research results on reader’s preferences of two Brazilian information portals – G1 and UOL – made up from the most accessed articles. The objective is to verify if there is a segmentation trend among the portals, proposing a comparative analysis through 2012, 2013 and 2014. Altogether, 2,637 news items belonging to the “most read” sections of the day were collected. The methodology used is quantitative content analysis and the results indicate that there is segmentation between the portals – while G1 is most sought for news concerning public interest, UOL is accessed for entertainment. On the other hand, despite the fact that segmentation persists over the years surveyed, the interest in news that involves political and social issues has grown.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-24
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10.30962/ec.1338
url https://www.e-compos.org.br/e-compos/article/view/1338
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dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1338/943
https://www.e-compos.org.br/e-compos/article/view/1338/1639
https://www.e-compos.org.br/e-compos/article/view/1338/1641
https://www.e-compos.org.br/e-compos/article/view/1338/1643
https://www.e-compos.org.br/e-compos/article/view/1338/1645
https://www.e-compos.org.br/e-compos/article/view/1338/1647
https://www.e-compos.org.br/e-compos/article/view/1338/1649
https://www.e-compos.org.br/e-compos/article/view/1338/1651
https://www.e-compos.org.br/e-compos/article/view/1338/1653
https://www.e-compos.org.br/e-compos/article/view/1338/1801
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dc.source.none.fl_str_mv E-Compós; Vol. 20 No. 3 (2017)
E-Compós; Vol. 20 Núm. 3 (2017)
E-Compós; v. 20 n. 3 (2017)
1808-2599
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