Communication Strategies in Digital Culture: Allied Advertising and Entertainment

Detalhes bibliográficos
Autor(a) principal: Braga Bezerra, Beatriz
Data de Publicação: 2013
Outros Autores: Covaleski, Rogério
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149
Resumo: The contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages.
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spelling Communication Strategies in Digital Culture: Allied Advertising and EntertainmentEstratégias de Comunicação na Cultura Digital: publicidade e entretenimento aliadosPublicidadeEntretenimentoConsumidorThe contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages.O consumidor contemporâneo – em sua maioria – não é passivo, deixou para trás a identidade da submissão; é agora, sim, ativo, projeta-se à participação e à colaboração. A evolução tecnológica contribui para essa emancipação do consumidor: as perspectivas interacionais da tevê digital, as redes sociais digitais e o desenvolvimento de, cada vez mais, dispositivos portáteis de comunicação dão ao público o poder de escolha e a possibilidade de criar bloqueios às mensagens publicitárias. Pretende-se investigar a evolução da linguagem publicitária tendo em vista as mudanças no perfil do consumidor e a necessidade de estratégias mais eficazes na transmissão de mensagens persuasivas.UFSCar2013-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/149Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 120-133Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 120-133Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 120-1332179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/149/118Braga Bezerra, BeatrizCovaleski, Rogérioinfo:eu-repo/semantics/openAccess2020-08-10T20:11:46Zoai:ojs.pkp.sfu.ca:article/149Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:46Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Communication Strategies in Digital Culture: Allied Advertising and Entertainment
Estratégias de Comunicação na Cultura Digital: publicidade e entretenimento aliados
title Communication Strategies in Digital Culture: Allied Advertising and Entertainment
spellingShingle Communication Strategies in Digital Culture: Allied Advertising and Entertainment
Braga Bezerra, Beatriz
Publicidade
Entretenimento
Consumidor
title_short Communication Strategies in Digital Culture: Allied Advertising and Entertainment
title_full Communication Strategies in Digital Culture: Allied Advertising and Entertainment
title_fullStr Communication Strategies in Digital Culture: Allied Advertising and Entertainment
title_full_unstemmed Communication Strategies in Digital Culture: Allied Advertising and Entertainment
title_sort Communication Strategies in Digital Culture: Allied Advertising and Entertainment
author Braga Bezerra, Beatriz
author_facet Braga Bezerra, Beatriz
Covaleski, Rogério
author_role author
author2 Covaleski, Rogério
author2_role author
dc.contributor.author.fl_str_mv Braga Bezerra, Beatriz
Covaleski, Rogério
dc.subject.por.fl_str_mv Publicidade
Entretenimento
Consumidor
topic Publicidade
Entretenimento
Consumidor
description The contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149/118
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 120-133
Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 120-133
Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 120-133
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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