Challenging Disney Myths

Detalhes bibliográficos
Autor(a) principal: Wasko, Janet
Data de Publicação: 2006
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/108
Resumo: The article draws on recent studies of the Walt Disney Company that have utilized a variety of theoretical and methodological approaches to challenge some of the myths that surround the company, its products, and its creator, Walt Disney. The discussion considers five assumptions that are typically made about Disney: 1. Walt Disney was a creative genius who was responsible for the company's success; 2. The Disney company is somehow special and unique, not like other corporations; 3. Disney is only for kids; 4. Disney's products are harmless, safe and unbiased; and, 5. Everyone adores Disney. The arguments that challenge these myths are drawn from a wide range of studies from different disciplines, but rely heavily on the integration of political economy, critical cultural analysis and reception research.
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spelling Challenging Disney MythsWalt DisneyMitosDesconstruçãoMetodologia múltiplaThe article draws on recent studies of the Walt Disney Company that have utilized a variety of theoretical and methodological approaches to challenge some of the myths that surround the company, its products, and its creator, Walt Disney. The discussion considers five assumptions that are typically made about Disney: 1. Walt Disney was a creative genius who was responsible for the company's success; 2. The Disney company is somehow special and unique, not like other corporations; 3. Disney is only for kids; 4. Disney's products are harmless, safe and unbiased; and, 5. Everyone adores Disney. The arguments that challenge these myths are drawn from a wide range of studies from different disciplines, but rely heavily on the integration of political economy, critical cultural analysis and reception research.Este artigo tem como base estudos recentes a respeito da Walt Disney Company que utilizaram uma variedade de estratégias teóricas e metodológicas para questionar alguns mitos que rodeiam esta companhia, seus produtos e seu criador, Walt Disney. A discussão considera cinco premissas que são tipicamente feitas sobre a Disney: 1. Walt Disney era um gênio criativo que foi responsável pelo sucesso da companhia; 2. A Disney Company é, de alguma maneira especial e única, diferente de outras corporações; 3. A Disney é somente para crianças; 4. Os produtos da Disney são inofensivos, seguros e não tendenciosos; e, 5. Todos adoram a Disney. Os argumentos que desmontam estes mitos são baseados em uma variedade de estudos de diferentes disciplinas, mas que se apóiam fortemente na integração da economia política, análise crítica da cultura e pesquisa de recepção.ABEC2006-06-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/10810.30962/ec.108E-Compós; Vol. 7 (2006)E-Compós; Vol. 7 (2006)E-Compós; v. 7 (2006)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/108/107Wasko, Janetinfo:eu-repo/semantics/openAccess2019-07-24T05:30:49Zoai:ojs.www.e-compos.org.br:article/108Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2019-07-24T05:30:49E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Challenging Disney Myths
title Challenging Disney Myths
spellingShingle Challenging Disney Myths
Wasko, Janet
Walt Disney
Mitos
Desconstrução
Metodologia múltipla
title_short Challenging Disney Myths
title_full Challenging Disney Myths
title_fullStr Challenging Disney Myths
title_full_unstemmed Challenging Disney Myths
title_sort Challenging Disney Myths
author Wasko, Janet
author_facet Wasko, Janet
author_role author
dc.contributor.author.fl_str_mv Wasko, Janet
dc.subject.por.fl_str_mv Walt Disney
Mitos
Desconstrução
Metodologia múltipla
topic Walt Disney
Mitos
Desconstrução
Metodologia múltipla
description The article draws on recent studies of the Walt Disney Company that have utilized a variety of theoretical and methodological approaches to challenge some of the myths that surround the company, its products, and its creator, Walt Disney. The discussion considers five assumptions that are typically made about Disney: 1. Walt Disney was a creative genius who was responsible for the company's success; 2. The Disney company is somehow special and unique, not like other corporations; 3. Disney is only for kids; 4. Disney's products are harmless, safe and unbiased; and, 5. Everyone adores Disney. The arguments that challenge these myths are drawn from a wide range of studies from different disciplines, but rely heavily on the integration of political economy, critical cultural analysis and reception research.
publishDate 2006
dc.date.none.fl_str_mv 2006-06-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/108
10.30962/ec.108
url https://www.e-compos.org.br/e-compos/article/view/108
identifier_str_mv 10.30962/ec.108
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/108/107
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 7 (2006)
E-Compós; Vol. 7 (2006)
E-Compós; v. 7 (2006)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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