Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"

Detalhes bibliográficos
Autor(a) principal: Tavares, Denise
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/1392
Resumo: This work analyzes "On the Road - Truck Driver’s Life", of Rural Channel, trying to demonstrate the senses of the program and its language strategies in two distinct seasons. Also, as the project relates to certain matrixes of the imaginary constructed by the television media about Rural areas and what dialogues establish with the Agribusiness valorization movement in the context of the "new Brazilian rural". In "On the Road", the focus on the trucker rework features of the "road movie" and seeks to update the discourse of unknown Brazil that works. It thus reinforces a homogenous and schematic view of the countryside, keeping its complex reality far from the perception of the urban world
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spelling Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"Agro es pop: los camioneros del Canal Rural en el contexto del "nuevo rural brasileño"Agro é pop: os caminhoneiros de Na Estrada no contexto do “novo rural brasileiro”Televisão. Na Estrada – Vida de Caminhoneiro. AgronegócioThis work analyzes "On the Road - Truck Driver’s Life", of Rural Channel, trying to demonstrate the senses of the program and its language strategies in two distinct seasons. Also, as the project relates to certain matrixes of the imaginary constructed by the television media about Rural areas and what dialogues establish with the Agribusiness valorization movement in the context of the "new Brazilian rural". In "On the Road", the focus on the trucker rework features of the "road movie" and seeks to update the discourse of unknown Brazil that works. It thus reinforces a homogenous and schematic view of the countryside, keeping its complex reality far from the perception of the urban worldEste trabajo analiza "En la Carretera - Vida de Caminodeiro", del Canal Rural, buscando demostrar los sentidos del programa y sus estrategias de lenguaje en dos temporadas distintas. También, como el proyecto se relaciona con determinadas matrices del imaginario construido por los medios de comunicación televisiva sobre el medio rural y que diálogos establece con el movimiento de valorización del Agronegocio en el contexto del "nuevo rural brasileño". En "En la Carretera", el foco en el camionero retrata las características del "road movie" y busca actualizar el discurso de Brasil desconocido que funciona. Reforza, así, una visión homogénea y esquemática del campo, manteniendo su realidad compleja distante de la percepción del mundo urbano.Este trabalho analisa “Na Estrada - Vida de Caminhoneiro”, do Canal Rural, buscando demonstrar os sentidos do programa e suas estratégias de linguagem em duas temporadas distintas.Também, como o projeto se relaciona com determinadas matrizes do imaginário construído pela mídia televisiva sobre o meio rural e que diálogos estabelece com o movimento de valorização do Agronegócio no contexto do “novo rural brasileiro”. Em “Na Estrada”, o foco no caminhoneiro retrabalha características do “road movie” e busca atualizar o discurso do Brasil desconhecido que dá certo. Reforça, assim, uma visão homogênea e esquemática do campo, mantendo sua realidade complexa distante da percepção do mundo urbano.ABEC2018-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/jpegimage/jpegimage/jpeghttps://www.e-compos.org.br/e-compos/article/view/139210.30962/ec.1392E-Compós; Vol. 21 No. 2 (2018)E-Compós; Vol. 21 Núm. 2 (2018)E-Compós; v. 21 n. 2 (2018)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/1392/1035https://www.e-compos.org.br/e-compos/article/view/1392/1715https://www.e-compos.org.br/e-compos/article/view/1392/1717https://www.e-compos.org.br/e-compos/article/view/1392/1719Copyright (c) 2018 E-Compósinfo:eu-repo/semantics/openAccessTavares, Denise2023-11-06T19:47:05Zoai:ojs.www.e-compos.org.br:article/1392Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T19:47:05E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
Agro es pop: los camioneros del Canal Rural en el contexto del "nuevo rural brasileño"
Agro é pop: os caminhoneiros de Na Estrada no contexto do “novo rural brasileiro”
title Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
spellingShingle Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
Tavares, Denise
Televisão. Na Estrada – Vida de Caminhoneiro. Agronegócio
title_short Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
title_full Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
title_fullStr Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
title_full_unstemmed Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
title_sort Agro is pop: the truckers of the Rural Channel in the context of the "new Brazilian countryside"
author Tavares, Denise
author_facet Tavares, Denise
author_role author
dc.contributor.author.fl_str_mv Tavares, Denise
dc.subject.por.fl_str_mv Televisão. Na Estrada – Vida de Caminhoneiro. Agronegócio
topic Televisão. Na Estrada – Vida de Caminhoneiro. Agronegócio
description This work analyzes "On the Road - Truck Driver’s Life", of Rural Channel, trying to demonstrate the senses of the program and its language strategies in two distinct seasons. Also, as the project relates to certain matrixes of the imaginary constructed by the television media about Rural areas and what dialogues establish with the Agribusiness valorization movement in the context of the "new Brazilian rural". In "On the Road", the focus on the trucker rework features of the "road movie" and seeks to update the discourse of unknown Brazil that works. It thus reinforces a homogenous and schematic view of the countryside, keeping its complex reality far from the perception of the urban world
publishDate 2018
dc.date.none.fl_str_mv 2018-04-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1392
10.30962/ec.1392
url https://www.e-compos.org.br/e-compos/article/view/1392
identifier_str_mv 10.30962/ec.1392
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1392/1035
https://www.e-compos.org.br/e-compos/article/view/1392/1715
https://www.e-compos.org.br/e-compos/article/view/1392/1717
https://www.e-compos.org.br/e-compos/article/view/1392/1719
dc.rights.driver.fl_str_mv Copyright (c) 2018 E-Compós
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 E-Compós
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
image/jpeg
image/jpeg
image/jpeg
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 21 No. 2 (2018)
E-Compós; Vol. 21 Núm. 2 (2018)
E-Compós; v. 21 n. 2 (2018)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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