We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic

Detalhes bibliográficos
Autor(a) principal: Evangelista Cunha, Simone
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2168
Resumo: The article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions.  
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spelling We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic¿Estamos juntos aquí(?): Performances de celebridades brasileñas en Instagram durante la pandemia de Covid-19Entre o glamour e o engajamento social: Um estudo de caso sobre a performance de Anitta no Instagram durante a pandemia de Covid-19Cultura das celebridadesPráticas de microcelebridadesInstagramPandemiaPerformanceCelebrity cultureMicrocelebrity practicesInstagramPandemicPerformanceCultura de celebridadesPracticas de microcelebridadesInstagramPandemiaPerformanceThe article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions.  El artículo presenta un estudio de caso sobre la performance de celebridades brasileñas durante el primer mes de la pandemia de Covid-19. Se analizan las publicaciones de los artistas Anitta, Maisa y Larissa Manuela en Instagram durante dos momentos de 2020: entre el 1 y el 10 de marzo y entre el 21 y el 31 de marzo. En diálogo con estudios sobre la cultura de las celebridades y sus reconfiguraciones en el entorno digital, buscamos comprender qué tipo de cambios ocurren en la performance de las mujeres jóvenes. Se concluye que los tres adoptan estrategias discursivas para negociar su condición privilegiada al tratar de acercarse al público en el contexto de la pandemia, reduciendo el aspecto glamoroso de sus exposiciones.O artigo discute implicações da pandemia de Covid-19 sobre cultura de celebridades no contexto brasileiro. Em diálogo com estudos sobre celebridades e reconfigurações no ambiente digital, apresenta-se um estudo de caso que visa compreender como Anitta, cantora brasileira mais popular do Instagram, negocia seu status na plataforma antes e após o início da quarentena. Conclui-se que a redução de aspectos glamourosos, demonstrações de engajamento social e a expansão da atuação no entretenimento estão entre as principais estratégias discursivas da artista, em fenômeno representativo da fusão acelerada entre lógicas associadas a celebridades “tradicionais” e práticas de microcelebridades.  ABEC2022-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/216810.30962/ec.2168E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; v. 25 (2022): E-Compós 20221808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2168/2066Copyright (c) 2020 Simone Evangelista Cunhahttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessEvangelista Cunha, Simone2023-11-06T18:59:57Zoai:ojs.www.e-compos.org.br:article/2168Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T18:59:57E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
¿Estamos juntos aquí(?): Performances de celebridades brasileñas en Instagram durante la pandemia de Covid-19
Entre o glamour e o engajamento social: Um estudo de caso sobre a performance de Anitta no Instagram durante a pandemia de Covid-19
title We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
spellingShingle We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
Evangelista Cunha, Simone
Cultura das celebridades
Práticas de microcelebridades
Instagram
Pandemia
Performance
Celebrity culture
Microcelebrity practices
Instagram
Pandemic
Performance
Cultura de celebridades
Practicas de microcelebridades
Instagram
Pandemia
Performance
title_short We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
title_full We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
title_fullStr We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
title_full_unstemmed We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
title_sort We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
author Evangelista Cunha, Simone
author_facet Evangelista Cunha, Simone
author_role author
dc.contributor.author.fl_str_mv Evangelista Cunha, Simone
dc.subject.por.fl_str_mv Cultura das celebridades
Práticas de microcelebridades
Instagram
Pandemia
Performance
Celebrity culture
Microcelebrity practices
Instagram
Pandemic
Performance
Cultura de celebridades
Practicas de microcelebridades
Instagram
Pandemia
Performance
topic Cultura das celebridades
Práticas de microcelebridades
Instagram
Pandemia
Performance
Celebrity culture
Microcelebrity practices
Instagram
Pandemic
Performance
Cultura de celebridades
Practicas de microcelebridades
Instagram
Pandemia
Performance
description The article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions.  
publishDate 2022
dc.date.none.fl_str_mv 2022-06-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2168
10.30962/ec.2168
url https://www.e-compos.org.br/e-compos/article/view/2168
identifier_str_mv 10.30962/ec.2168
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2168/2066
dc.rights.driver.fl_str_mv Copyright (c) 2020 Simone Evangelista Cunha
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Simone Evangelista Cunha
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 25 (2022): E-Compós 2022
E-Compós; Vol. 25 (2022): E-Compós 2022
E-Compós; v. 25 (2022): E-Compós 2022
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
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instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
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reponame_str E-Compós
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repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
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