We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | E-Compós |
Texto Completo: | https://www.e-compos.org.br/e-compos/article/view/2168 |
Resumo: | The article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions. |
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We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic¿Estamos juntos aquí(?): Performances de celebridades brasileñas en Instagram durante la pandemia de Covid-19Entre o glamour e o engajamento social: Um estudo de caso sobre a performance de Anitta no Instagram durante a pandemia de Covid-19Cultura das celebridadesPráticas de microcelebridadesInstagramPandemiaPerformanceCelebrity cultureMicrocelebrity practicesInstagramPandemicPerformanceCultura de celebridadesPracticas de microcelebridadesInstagramPandemiaPerformanceThe article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions. El artículo presenta un estudio de caso sobre la performance de celebridades brasileñas durante el primer mes de la pandemia de Covid-19. Se analizan las publicaciones de los artistas Anitta, Maisa y Larissa Manuela en Instagram durante dos momentos de 2020: entre el 1 y el 10 de marzo y entre el 21 y el 31 de marzo. En diálogo con estudios sobre la cultura de las celebridades y sus reconfiguraciones en el entorno digital, buscamos comprender qué tipo de cambios ocurren en la performance de las mujeres jóvenes. Se concluye que los tres adoptan estrategias discursivas para negociar su condición privilegiada al tratar de acercarse al público en el contexto de la pandemia, reduciendo el aspecto glamoroso de sus exposiciones.O artigo discute implicações da pandemia de Covid-19 sobre cultura de celebridades no contexto brasileiro. Em diálogo com estudos sobre celebridades e reconfigurações no ambiente digital, apresenta-se um estudo de caso que visa compreender como Anitta, cantora brasileira mais popular do Instagram, negocia seu status na plataforma antes e após o início da quarentena. Conclui-se que a redução de aspectos glamourosos, demonstrações de engajamento social e a expansão da atuação no entretenimento estão entre as principais estratégias discursivas da artista, em fenômeno representativo da fusão acelerada entre lógicas associadas a celebridades “tradicionais” e práticas de microcelebridades. ABEC2022-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/216810.30962/ec.2168E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; v. 25 (2022): E-Compós 20221808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2168/2066Copyright (c) 2020 Simone Evangelista Cunhahttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessEvangelista Cunha, Simone2023-11-06T18:59:57Zoai:ojs.www.e-compos.org.br:article/2168Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T18:59:57E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse |
dc.title.none.fl_str_mv |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic ¿Estamos juntos aquí(?): Performances de celebridades brasileñas en Instagram durante la pandemia de Covid-19 Entre o glamour e o engajamento social: Um estudo de caso sobre a performance de Anitta no Instagram durante a pandemia de Covid-19 |
title |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
spellingShingle |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic Evangelista Cunha, Simone Cultura das celebridades Práticas de microcelebridades Pandemia Performance Celebrity culture Microcelebrity practices Pandemic Performance Cultura de celebridades Practicas de microcelebridades Pandemia Performance |
title_short |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
title_full |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
title_fullStr |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
title_full_unstemmed |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
title_sort |
We are all in this together (?): Performances of Brazilian celebrities on Instagram during the Covid-19 pandemic |
author |
Evangelista Cunha, Simone |
author_facet |
Evangelista Cunha, Simone |
author_role |
author |
dc.contributor.author.fl_str_mv |
Evangelista Cunha, Simone |
dc.subject.por.fl_str_mv |
Cultura das celebridades Práticas de microcelebridades Pandemia Performance Celebrity culture Microcelebrity practices Pandemic Performance Cultura de celebridades Practicas de microcelebridades Pandemia Performance |
topic |
Cultura das celebridades Práticas de microcelebridades Pandemia Performance Celebrity culture Microcelebrity practices Pandemic Performance Cultura de celebridades Practicas de microcelebridades Pandemia Performance |
description |
The article presents a case study on the performance of Brazilian celebrities during the first month of the Covid-19 pandemic. Posts from artists Anitta, Maisa, and Larissa Manuela on Instagram were analyzed during two moments of 2020: between 01 and 10 March and between 21 and 31 March. In dialogue with studies on the celebrity culture and reconfigurations in digital environment, we seek to understand what kind of changes occur in the performances of these young women. It is concluded that the three adopt discursive strategies to negotiate their privileged condition while trying to approach the public in the context of the pandemic, reducing the glamorous aspect of their exhibitions. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/2168 10.30962/ec.2168 |
url |
https://www.e-compos.org.br/e-compos/article/view/2168 |
identifier_str_mv |
10.30962/ec.2168 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/2168/2066 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Simone Evangelista Cunha https://creativecommons.org/licenses/by-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Simone Evangelista Cunha https://creativecommons.org/licenses/by-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
E-Compós; Vol. 25 (2022): E-Compós 2022 E-Compós; Vol. 25 (2022): E-Compós 2022 E-Compós; v. 25 (2022): E-Compós 2022 1808-2599 reponame:E-Compós instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação instacron:ANPPC |
instname_str |
Associação Nacional dos Programas de Pós-Graduação em Comunicação |
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ANPPC |
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reponame_str |
E-Compós |
collection |
E-Compós |
repository.name.fl_str_mv |
E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação |
repository.mail.fl_str_mv |
revistaecompos@gmail.com |
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