For-consumption images of the automotive industry: the world of work through the lens of advertising communication
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Publication Date: | 2012 |
Format: | Article |
Language: | por |
Source: | E-Compós |
Download full: | https://www.e-compos.org.br/e-compos/article/view/693 |
Summary: | This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan. |
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For-consumption images of the automotive industry: the world of work through the lens of advertising communicationImágenes de la industria automotriz para el consumo: el mundo laboral a través del lente de la comunicación publicitariaImagens da indústria automotiva para consumo: o mundo do trabalho na ótica da comunicação publicitáriaComunicação e consumoComunicação e TrabalhoPublicidadeMarcas de automóveisMarshall McLuhan.This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan.Este artículo analiza las estrategias de la comunicación publicitaria de la industria de automóviles a principios de siglo XXI, tenendo como ejes principales las representaciones de sus procesos de producción y los significados del consumo. La discusión teórica trata de las tesis de McLuhan sobre los aspectos culturales de los automóviles, las tendencias de la producción y los nuevos roles que debe asumir el consumidor, en los cambios promovidos por el marketing moderno. El enfoque teórico y metodológicodel análisis del discurso de la línea francesa se adoptó en el pensamiento sobre el corpus. Palabras Clave Comunicación y consumo. Comunicación y trabajo. Publicidad. Marcas de automóviles. Marshall McLuhan.Este artigo analisa as estratégias da comunicação publicitária da indústria de automóveis no início do século XXI, tendo como eixos principais as representações de seus processos produtivos e os significados do consumo. O quadro teórico discute as teorias de McLuhan sobre os aspectos culturais do automóvel, as tendências da produção e os novos papéis a serem assumidos pelo consumidor, nas transformações promovidas pelo marketing moderno. A abordagem teórico-metodológica da Análise do Discurso de linha francesa foi adotada na reflexão sobre o corpus. Palavras-chave Comunicação e consumo. Comunicação e trabalho. Publicidade. Marcas de automóveis. Marshall McLuhan.ABEC2012-03-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfimage/pjpegimage/pjpegimage/pjpeghttps://www.e-compos.org.br/e-compos/article/view/69310.30962/ec.693E-Compós; Vol. 14 No. 3 (2011)E-Compós; Vol. 14 Núm. 3 (2011)E-Compós; v. 14 n. 3 (2011)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/693/541https://www.e-compos.org.br/e-compos/article/view/693/554https://www.e-compos.org.br/e-compos/article/view/693/1299https://www.e-compos.org.br/e-compos/article/view/693/1301https://www.e-compos.org.br/e-compos/article/view/693/1303Casaqui, Vanderinfo:eu-repo/semantics/openAccess2023-11-06T21:22:46Zoai:ojs.www.e-compos.org.br:article/693Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T21:22:46E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse |
dc.title.none.fl_str_mv |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication Imágenes de la industria automotriz para el consumo: el mundo laboral a través del lente de la comunicación publicitaria Imagens da indústria automotiva para consumo: o mundo do trabalho na ótica da comunicação publicitária |
title |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
spellingShingle |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication Casaqui, Vander Comunicação e consumo Comunicação e Trabalho Publicidade Marcas de automóveis Marshall McLuhan. |
title_short |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
title_full |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
title_fullStr |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
title_full_unstemmed |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
title_sort |
For-consumption images of the automotive industry: the world of work through the lens of advertising communication |
author |
Casaqui, Vander |
author_facet |
Casaqui, Vander |
author_role |
author |
dc.contributor.author.fl_str_mv |
Casaqui, Vander |
dc.subject.por.fl_str_mv |
Comunicação e consumo Comunicação e Trabalho Publicidade Marcas de automóveis Marshall McLuhan. |
topic |
Comunicação e consumo Comunicação e Trabalho Publicidade Marcas de automóveis Marshall McLuhan. |
description |
This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-03-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/693 10.30962/ec.693 |
url |
https://www.e-compos.org.br/e-compos/article/view/693 |
identifier_str_mv |
10.30962/ec.693 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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https://www.e-compos.org.br/e-compos/article/view/693/541 https://www.e-compos.org.br/e-compos/article/view/693/554 https://www.e-compos.org.br/e-compos/article/view/693/1299 https://www.e-compos.org.br/e-compos/article/view/693/1301 https://www.e-compos.org.br/e-compos/article/view/693/1303 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/pdf image/pjpeg image/pjpeg image/pjpeg |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
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E-Compós; Vol. 14 No. 3 (2011) E-Compós; Vol. 14 Núm. 3 (2011) E-Compós; v. 14 n. 3 (2011) 1808-2599 reponame:E-Compós instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação instacron:ANPPC |
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Associação Nacional dos Programas de Pós-Graduação em Comunicação |
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ANPPC |
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ANPPC |
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E-Compós |
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E-Compós |
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E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação |
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revistaecompos@gmail.com |
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